Instagram story viewer> @accidentalstatement> Tagged

Bunmi

@accidentalstatement

2.2K

followers

1651

following

ɹǝʇuǝsǝɹԀ/ʇsılɐuɹnoſ/ʇsılʎʇS/Curator
Quirks/Wood/Sustainability/Circularity/Colourpop/ details.On an Eco-anxiety free journey to live more sustainably

POSTS STORIES REELS TAGGED

41

2

This week we celebrate the milestone 20 years of DEPLOY — fashioning its long term vision of designing change through 360 Sustainability.

We were deeply touched by our inspiring community of ‘DEPLOYALISTS’ showcasing iconic pieces from across 2 decades & 5 continents— with moving testimonials shared on the evening. “The clothes support a quiet confidence & I notice it each time I wear it” said June, Audit Chair, JP Morgan Asia Growth & Income.

“Our proudest achievement is not the accolades we collected along this journey, but the incredible women around the world whom we served & count as our friends & patrons” says our Founder @panbernice

Thank you for giving us the privilege to accompany you for each of your life stages. It means so much to us.

Yours sincerely,
Bernice, Claudia, Tosin & The DEPLOY Team

Photo Credit, with thanks to @katantoslewis

80

7

Stepping into @londonfashionweek in pieces I truly connected with.
Big thank you to @blackprgroup for the showroom experience 🖤

🤍Fit by @oliviablackfashion

#LondonFashionWeek
#LFW
#LFWStyle
#FashionWeek
#runwayready

3

70

This 2016 trend sent me down a good, inspiring and fulfilling rabbit hole. Sharing my gift of creativity through painting women and sharing their stories around the world was my thing that year. This is a reminder-Sometimes the best person to study is yourself.

64

8

Lovely ambience at the @reinstate_project who hosted @eastlondonwaste to deliver their #Repaircafe, #clotheswap, #christmasjumper workshops led by @sewlondonproject_cic , styling by @accidentalstatement, @houseofcolour_kellycaira

When #sustainability, #circulareconomy, and #reducerepairreuserecycle meet and understand their assignment! Thanks to all the amazing people who turned up to make the day a success.

#repairsandalterations
#sewingcommunity
#christmasjumper
#clotheswap
#stylists
#creativeworkshop

23

5

Street style during @londonfashionweek SS26
#streetstylelondon #fashionmonth

135

4

+44 Faces
Shot on my 24-70 @sigmauk with my @nikoneurope Cam

.
.
.
.
.
#nikon #nikonphotography #VSCO #filmphotography #dolcegabbana #manchesterphotographer #highend #mixedmedia #citylife #explore #explorepage #instadaily #instagood #minimalistic #y2k #sigma24mmart #renecoavilla #londonphotographer #louboutin #londonphotography #pursuitofportraits #girlgaze #melanin #manchesterphotographer #sigma #streetphotography #streetwear #portrait #londonfashionweek

3

41

World Refill Day 2025 proved it again; the reuse movement is gaining serious momentum! 🌍

Exactly a month ago we started the 5-Day Challenge. This year’s campaign set out to show that reuse is more than you think – by reaching people through education, accessible tools, and simple actions.

Here’s what we achieved together:

🔹 30 countries engaged
🔹 200+ organisations took part
🔹 11.7M+ hashtag reach
🔹 2M+ media impressions
🔹 18K+ people used the Refill Return app
🔹 1,215+ single-use items saved in just 5 days

A huge thank you to our brilliant 5 Day Challenge Ambassadors who shared their journeys and inspired others to take action: @ajaytegala, @incredibusy, @aliceinwellness, @portobristolwine, @tropicskincare_withchloepope, @yourmenopausetoolkit, @groundswansea, @jamescuttingnature, @jgobunting, @lesswastelaura, @elisabeth_christina_hale, @freedom_soul_dance, @thecoastlinerunner, @oatfloatbristol, @jamescuttingnature and @alexglyde. 👏

And a big shoutout to our World Refill Day Partners for supporting this year’s campaign: @bocatoothpaste, @fill_co ,@borro_org, @culliganuk, @ecover_uk and @berrybrosrudd.🙌

Together, we’re building a future where reuse is the norm and not the exception.

Download the full impact report via the link in bio.🔗

#WorldRefillDay #ReuseRevolution #Sustainability #5DayChallenge #MoreThanYouThink #RefillReturn

30

5

ad I’m intrigued, on World Refill Day, do you have a local refill store near you? Can you tag them for me?

Let’s give them a shout - I’ll start:

1) @jarrmarket in Herne Hill
2) @refillyourcup_ruislip (opening soon)

What’s yours?

My own ‘local’ zero-waste store is now over in Herne Hill, a train ride away, and I only tend to visit when I’m en route to see my friends at @ilovelowie. So I’d love to celebrate your local refill store and spread the word - there’s an app for that too by the way - use the @refillhq Refill Return app to find 330,000+ refill spots.

I’m taking part in the #5DayChallenge from today June 16th until Friday the 20th. A Global Day of Action to spotlight reuse, refill, and return as real alternatives to single-use.

Five days of simple swaps that show how reuse can fit into everyday life.

🧴 Choose a refillable option.
☕ Skip the disposable cup or bottle.
🖊️Signing up via the website. (see my 🔗bio)
📲 Using the Refill Return app to find 330,000+ refill spots.
💧Find water on the go.
✊Eat, drink and shop with less waste.
🤳Follow @refillhq on instagram and share your refills #RefillRevolution
🌊 Powered by @citytosea_
Join us and be the change. Learn more and sign up via the link up in my @incredibusy bio.🔗

Massive thanks to my stylishly sustainable friend Bunmi @accidentalstatement and to Eleni, @elav.vm for being in the video - super stars x

Let’s stop waste before it starts.
#AD #WorldRefillDay #5DayChallenge #ReuseRevolution #PlasticPollution #Sustainability #MoreThanYouThink #RefillReturn

3

42

I’m modelling new slow-fashion label @indilisi_ (link in bio) founded by fairtrade activist of 30 years @safia_minney MBE. Craft, single fibre cotton and woven fabrics - Safia continues at the forefront of ethical clothing. Her label Indilisi is artisan empowerment, environmental responsibility, and financial sustainability.

Leadership here in the UK and overseas builds in abuse of, and underpayment of women as standard. Meanwhile top-heavy rewards go to mostly male leaders. Yet research shows that women are naturally skilled in empathic leadership, outscoring men in 11 out of 12 emotional intelligence categories.

Women have greater moral reservations about ethical compromises in business and as leaders, are motivated by collaboration and shared success, valuing non-monetary rewards like social justice. Men tend to be more motivated by money, acquisition of authority/leadership and ownership. Capitalism rewards masculine behaviour.

As women, the heaviest consumers of fast fashion WE HAVE A RESPONSIBILITY to back ethical brands AND Black and minoritised brands. As white women benefiting from cheap clothes made by Brown women working long hours in unsafe factories WE BENEFIT FROM AN ENTIRELY RACIST SET UP.

@ajabarber (pictured) a supporter of Safia Minney’s has written most eloquently about this in her book CONSUMED.

The choice is ours. My relationship with fashion has changed so fundamentally in the last 15 years because I need to be part of the solution not the problem. What about you? NB Caryn’s shoes from her vintage @georginagoodman collection.

639

41

Good vibes crew celebrating the last day of @clerkenwelldesignweek @collateform alfresco fancy silverware mc d alfresco party. #goodsvibes #wefancy #cdw #chillinglikeaboss #alfresco #creativecrew #influencers #contentcreatorlife #squad

33

1

SUPERMARKET SWEEP 🛒

A huge thank you to our amazing contestants @accidentalstatement and @camelia_ng !🌟
Would you like to see their hauls? 😉

💫How to enter our next sweep💫
1. Follow us on instagram!
2. tag 2 friends in the comments
3. re-share on your story for an extra chance at participating

Taking place THIS SUNDAY @ 10:45AM at Beyond Retro Dalston for the last day of our SUPER SAVER SALE

ENTER NOW!

t&cs: you’re only allowed to pick one item from each category

3

15