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adfest

@adfest

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adfest 2027 will mark adfest’s 30th year of creative excellence and will be held 18 - 20 Mar 2027 at Royal Cliff Hotels Group in Pattaya, Thailand.
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Nike takes the Swoosh from sneakers to fine jewellery, Meta gives India’s micro-drama apps a playbook for growth, and more! Swipe for today’s top Advertising, Marketing & Brand updates. The new assistant can help automate scene transitions, scripting and audio timing, bringing more of the editing workflow directly into Instagram. The new line turns Nike’s signature logo into sterling silver and gold-plated pendants, extending the brand deeper into streetwear accessories. Care Essentials arrives in India this October with foot and body products including scrubs, balms, oils, washes and lotions, alongside the brand’s Autumn/Winter 2026 showcase. The new framework covers audience acquisition, engagement and monetisation, with Meta citing Kuku TV campaigns that delivered 1.6x higher ROAS and 29% lower subscription costs using Advantage+. The new identity arrives as ADFEST prepares to celebrate 30 years in 2027, carrying its creative legacy into the festival’s next chapter The advertising agent can create campaign assets, generate variations and analyse performance across major platforms, taking AI further into the end-to-end campaign workflow. That’s all for today’s #TheDailyDownload. More campaigns, trends, and industry updates coming your way tomorrow.
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Where creativity, innovation, and Asia’s best advertising talent intersect. 🎨🌟 👋 Meet Kem Suraphongchai As Festival Director at ADFEST, Kem leads one of the region’s most celebrated platforms for creative excellence. She brings an inspiring perspective on nurturing creative talent, driving original ideas, and celebrating the power of storytelling across Asia 🚀💡 Get ready to champion creativity and culture - join us at Digital Summit Asia 2026! 🎟️🔥 🎟️ To get your pass, click on the link in bio. #DigitalSummitAsia #DMASLSummit2026 #DMASLSummit #DigitalMarketing
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Somehow in the middle of everything else in life, we found the time and energy to make this happen. Nobody had to. We just wanted to. It’s a labor of love. Thank you for being part of it. APMF2026. #BlueprintTheBeyond #APMF2026
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2박 4일 짧고 굵은 일정. 잠은 거의 못 잤지만, 피곤함보다 설렘이 앞섰던 시간들. 뛰고, 먹고, 놀고, 그리고 잊지 못할 ADFEST 시상식까지🇹🇭 이번 여행으로 깨달은 것이 하나 있다면, 나는 잠이 부족한 사람이 아니라는 것. 그동안 평일에 못 잤다는 핑계로 주말이면 이틀 내내 잠만 잤는데, 요즘은 새로운 것을 경험하려고 꼭 나간다. 신나게 놀아도 평일이 피곤하지 않은 걸 보니, 나는 잠이 부족한 사람이 아니라, 새로운 경험이 부족한 사람이 아니었을까 싶다. 30살이 넘어도 나는 나를 잘 모르고, 부족함이 많은 사람이라는 걸 깨닫게 한 태국과 이 모든 경험을 지원해 준 회사와 팀원분들께 참으로 감사하다❤️
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@adfest gave me 50 minutes. Instagram got it summers in 50 secs. And Pattaya, you were beautiful! And what stayed with me after the stage, the slides, and the applause was this: Good strategy doesn’t just attract attention - it earns trust, respects voice, and moves people to action. Grateful for the room, the conversations, and the reminder that clarity always travels further than noise. Which 1 of the 6 takeaways should I unpack properly here? #AdFest #CreatorEconomy #BrandStrategy #ContentStrategy #NavedQureshi
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Still trying to find the words. Graph Studio’s 2025 Sick Six Young Director, @kkaiwwwiei , has won Silver Screen at Cannes Young Director Award 2026 for Talk To Me. And in doing so, she has helped bring home Graph Studio’s first medal at Cannes YDA. Possibly Malaysia’s first Silver Screen winner at Cannes YDA too. This one means a lot to us. Two years ago, we were in Cannes with @ahfishcheng , full of hope, fresh from winning Gold at ADFEST. But after sitting through the Gold winners’ screening ourselves, we understood why we didn’t win. The bar was incredibly high. We left inspired, humbled, and with one promise to ourselves to craft better, push harder, and keep growing. Two years later, we couldn’t be in Cannes this time. But this news came as the most beautiful surprise. Kai Wei, we are so, so proud of you. Your voice, your sensitivity, and your vision made Talk To Me what it is. Thank you for trusting the team, for holding on to the story, and for reminding all of us why we do what we do. This film had a journey of its own. We didn’t give up after not winning Sick Six. We kept believing in the work, in Kai Wei, and in what Talk To Me could become. From ADFEST Gold to Silver Screen at Cannes YDA, what an incredible run. To every crew member, cast, producer, post artist, collaborator, and supporter who helped bring Kai Wei’s vision to life, thank you. This medal belongs to all of you too. @kenz_koh @ray_tys @wavefareraudio @yuen_yiet @jade3lee__ @leon.ho.23 @leenicholasryan @filmtroop_ @behjingqiang (If we missed the tag and your handle please tag in the comment) Huge gratitude to @thekancils.my and @kancilsicksix , @adfest , and @youngdirectoraward for giving young directors and Malaysian creativity the platform to be seen, challenged, and celebrated. We kept pursuing the dream. We kept crafting. We kept believing. Congratulations, Kai Wei. Silver Screen at Cannes YDA. What a beautiful moment for you, and for all of us at Graph.
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Thai heat, endless inspiration, and a whole lot of good energy. Going to @AdFest is always a great experience, but experiencing the city along the way is a whole different story. We spent a few days hopping between official panels, wandering the streets, and hunting down the best street food after a long day... it was intense, loud, and incredibly fun. Khob khun 🙏 to the @AdFest crew for the great hospitality. See you next year. Swipe through for a little look behind the scenes. ✈️🍜 #AdFest #video #videoproduction #Bangkok #Thailand #streetfood #creativeIndustry #bts #NewMint #AdLife #travelGram
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✒️ 지난 3월의 ADFEST: YOUNG LOTUS WORKSHOP 참관기가 ADZ(@adzmagazine)2026 3/4월호에 실렸습니다. 꼴랑 한 달 전인데... 전생 같고 그러네요 껄껄 [보기/다운로드] https://data.ad.co.kr/lit/j/54/0e/d4/75/192629.pdf
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What we mean when we say @mktgstack is a shipping company🚢 It means learning to get comfortable with failure, with rejections and trying over and over again. Learning how to FAFO🤷🏻‍♀️ As @varun.khiatani very beautifully puts it: “Our creative device is execution” A peak into our bit at @adfest #mktgstack #shippingcompany #cofounder
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Exploring the value of having a dedicated local partner to navigate the complexities of filming in Indonesia. It’s about more than just support, it’s about having the right guidance to anticipate challenges and ensure every production runs smoothly. #FilmingIndonesia
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A closer look at why having a local partner is critical for international productions in Southeast Asia. It’s about building trust and staying in tune with local nuances to deliver the best results when shooting abroad. #FilimingIndonesia
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“𝐸𝑣𝑒𝑟𝑦 𝑘𝑖𝑛𝑑 𝑜𝑓 𝑙𝑜𝑐𝑎𝑡𝑖𝑜𝑛 𝑦𝑜𝑢’𝑑 𝑙𝑖𝑘𝑒 𝑡𝑜 𝑠ℎ𝑜𝑜𝑡 𝑖𝑛 𝑖𝑠 𝑎𝑐𝑐𝑒𝑠𝑠𝑖𝑏𝑙𝑒 𝑎𝑛𝑑 𝑣𝑒𝑟𝑦 𝑐𝑙𝑜𝑠𝑒 𝑡𝑜 𝑒𝑎𝑐ℎ 𝑜𝑡ℎ𝑒𝑟.” 🌋 Beyond the stunning scenery, the real advantage lies in the efficiency of Indonesia’s geography. It allows production teams to capture diverse, world-class visuals without the logistical burden of long-distance travel. #FilmingIndonesia
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