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It's been awhile since a social media post has compelled me to pitch a piece, but threads (RIP Twitter) "came to the rescue" & reignited some...outrage. 🤣 Awhile back, I saw ill-informed commenters pile on about the idea that #nonalcoholic cocktails should cost a fraction of what's charged for alcoholic ones. So for @bonappetitmag, I talked to five industry pros about why #boozeless drinks often take way more thought, creativity, materials and labor than alcoholic ones, but most certainly more than bitters and soda. We've never been in a more creative era for NA's, so let's act like it. 🍹
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Thank you for talking to me @harrison.ginsberg @christopher_longoria @elcrunk @bearandstone @afhennelly and eternal thanks to my editor @joeybear85 for so artfully streamlining my thoughts and research.
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Link in bio!
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For almost six years in the west LA location KATO’s beverage program was limited not only due to space restrictions, but also the months of red tape & $100k+ that would be required to obtain a liquor license in our state. 
Luckily, after 3 years of searching, we were able to find a new home. With it brought on the opportunity to finally build out the beverage program we had been dreaming about. A place where the same authentic approach, deep passion, attention to detail, career accumulating skills & thoughtfulness to sourcing that was being applied to each dish could be matched by the beverage paired w/ it. Hours & hours of conversation prior to our doors reopening went into conceptualizing a program that at its core was about two key principals - inclusivity & excellence. Completely aware that the first of those words is thrown around loosely & often only as performative action or virtue signally, our beverage team developed a menu where no one at the table feels left out. Putting equally, if not more effort, into our alcohol free program as to our cocktails to guarantee everyone can cheers a special occasion. Aligning w/ our culinary department, behind the bar we source produce from our favorite local farmers, applying techniques that require hours if not days to one simple ingredient, & fill any nook of free time sourcing beautiful vintage glasses to present each drink in.When opportunities arise to develop our own unique offerings, we dove head first in collaborating w/ friends at Cole Ranch to make both our own wine & verjus, partnering w/ iconic Taiwanese Distiller Kavalan to bring over our Vinho Barrique finished whisky & after many years of development, a Taiwanese digestif. 
Building a wine list that was balanced between approachable yet so immersive that both those just getting into wine & the most experienced enthusiasts could be inspired by it was a day one goal.  A list that includes everything from bottles under $40 to the rarest wines in the world, new natural releases from local winemakers to wines aged for over a 100 years from a Spanish castle & flights that at one moment be incredibly classic to the next something done for the very first time.
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2026 JAMES BEARD AWARD WINNER FOR OUTSTANDING WINE AND OTHER BEVERAGE 
@katorestaurant
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