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Ahmedullah Ahmed Mustafa

@ahmedullahibrahim

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life has been all about you! 1 year and still بتنسيني الدنيا

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Drawn to the shapes, textures, and the contrast between softness and structure. We brought our pieces into this landscape, letting the surroundings speak for themselves.

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Biker high collar zip leather jacket.
shot in the black desert by @ahmedullahibrahim

Form started here. white desert, two days.

I’m taking over for the day to show you the moments that made Either Way.

the best parts were never planned.

me and @_sofiafusaro found a swing in the middle of nowhere. obviously we used it.

@muhamedsaadd and @hair_by_yomna did the hard part. I pointed at things and called it directing.

@gaabii.medeiros we owe you one for the winter fits in that desert heat. not our finest planning. 😅

every campaign needs a @mouradragab . ours just happens to have the best one.

The Fragment set .

Shot in the white desert by @ahmedullahibrahim

turns out i can pull off Form too. shot by @ahmedullahibrahim

BOOM @hassannmk x @byformthelabel

@lailaxrashed is all about the details. the stuff you’ll never notice is exactly the stuff she’s fixing here.

whatever @ssteviejones spotted, we hope it was worth the pose. 👀 shot by @ahmedullahibrahim

Same @montyviideo

@ibrahimgamalll shot this entire thing. half of what you’ve been looking at is his eye the other half is him melting in the desert heat.

giving the page back now. this was Either Way. hope you enjoyed the detour.

Shot by @hharounnn

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Introducing EITHER WAY

Two perspectives. Two sets of references. One collection.

Every piece stands on its own, with its own cut, its own construction, its own point of view. But form runs through all of them, and that's what brings them together.

Nothing was made to match, yet everything works together. Worn alone or layered, exactly as designed or entirely rewritten by you.

Form comes first. Either way, it’s complete.

FW25/26 — Out now.
#byformthelabel

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Between structure and landscape.
Stay Tuned!

#byformthelabel #FTL

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A creative concept by Zerosix developed for @byformthelabel

Creative Directors: @ahmedullahibrahim @trynafindrash

Photography: @ahmedullahibrahim

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Creative direction and photography For @byformthelabel
Production @clutchagency_
Models @tfpmodels_ @_sofiafusaro @gaabii.medeiros
Make up @delyasmakeup
Hair @hair_by_yomna
Styling @muhamedsaadd
Lighting @mostafaaalllii @cairo.lighting.services
Producer @therealmarloww
Video creative team @zerosixco @hharounnn @montyviideo @ahmedullahibrahim
Production team @mangaaax_ @ibrahimtarriq @3bdalluhx
Special thanks for the trust @trynafindrash @lailaxrashed

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Some white desert shaninagns with @byformthelabel

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Dressed like a summer secret.

Lalelahza SS26

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black in summer just for the theme

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يوم تصوير في الصحراء البيضاء🏜️

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