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Giving Black 2026. A creative health campaign built by myself, @iraalecia , @lea.tare and the Sickle Cell Society rooted in community, that reimagines how charity can engage young people around blood donation and sickle cell awareness. 

From our sold-out Giving Black Social to 60 donors together at Brixton Donor Centre, this year was a firm reminder of what can happen when culture, creativity and health meet. Thank you to everyone who showed up to the events, volunteered their time, shared their creative talents as models, designers. Photographers, Videographers, Writers & more helping us bring this campaign to life. Thanks to BBC Radio London for the feature too!

Proud of what we built with @nourishment.land and @givebloodspreadlove. More to come - Giving Black 2027🫧🩸‼️
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Just the warm up. ⚡️
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Postcards from the Swiss Mountains 🖼️

Become an explorer. Link in bio 🏔️

📸 @tariqsadu
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