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Today I introduce @_loonauniverse’s 64th collaboration: @vonsono, a project that speaks to what, for me, is true luxury. Every decision, from the yarn to the weave, from the dye to the workshop, is made with complete ethical awareness. This is where Loona and Sono meet, walking the same path: to dress beautifully while honoring Earth.
🟢 What you will find: recycled wool from recovered knitwear, spun and woven in Tuscany; organic cotton denim dyed with natural pigments, its color irregular and unique in every piece; linen and wool twills that hold warmth and fall with weight on the body; fine merino from a small family workshop in Carpi; and wool in its natural color, spun in Biella with hydroelectric power.
🟢 The palette: blue, black, charcoal, navy, red and bark.

Discover the full selection online. Link in bio loonauniverse.com Shipping worldwide.

Thank you: Photography @bornmentall shot entirely on analog film Photography assistant @chicodelas_gafas  Model @moncattori @newiconmodels  Hair & makeup @kerenmakeupart  Styling @sharondrijanski  Assistant / Casting @alejandro_jmx  Hairpiece hand-stitched by me

Hoy te presento la colaboración 64 de @_loonauniverse: @vonsono, una marca que habla de lo que, para mí, es el lujo verdadero. Cada decisión, del hilo al tejido, del tinte al taller, se toma con plena conciencia ética. Aquí se encuentran Loona y Sono, recorriendo el mismo camino: vestir con belleza, honrando a la Tierra.

🟢 Lo que encontrarás: lana reciclada de prendas de punto recuperadas, hilada y tejida en Toscana; denim de algodón orgánico teñido con pigmentos naturales, de color irregular y único en cada pieza; sargas de lino y lana que guardan el calor y caen con peso en el cuerpo; merino fino de un pequeño taller familiar en Carpi, y lana en su color natural, hilada en Biella con energía hidroeléctrica.
🟢 La paleta: azul, negro, carbón, azul marino, rojo y corteza.

Descubre la selección completa en línea. Link en bio loonauniverse.com Envíos a todo el mundo.

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Since the very beginning, this has been at the root of @_loonauniverse: we do not use animal skin of any kind in any collaboration or project.

When we work with wool, we do so only when we know where it comes from and that the sheep are loved, cared for, and respected throughout their lives. Wool-bearing sheep, such as merinos, generally need to be shorn once a year. Their wool grows continuously, and shearing, when done with care and by skilled hands, is part of their well-being.
From this act of care comes an extraordinary fiber: natural, renewable, biodegradable, and made to remain with us for a lifetime.

But care cannot exist in only one part of the process. It means weaving together the entire chain: those who tend the animals and produce the fibers, those who transform them into yarn, and the textile makers, independent designers, artists, and artisans who bring each piece to life. These forms of knowledge and craft need to be connected, supported, and sustained by a shared vision that creates value and a livelihood for everyone involved.

This is the case with @maydi_atelier (@_loonauniverse’s Collaboration 63), which works with @wildlifefriendly certified merino wool and mohair from Patagonia, where production coexists with native wildlife and protects its habitats.

I believe that projects rooted in love and respect for all living beings have the power to transform society from its deepest foundations and create a world centered on caring for every being with whom we share Earth.

🐏 🐊🦬 We are not at the center, nor are we above any other form of life. We are part of Earth’s living whole.

Desde el inicio, esto ha estado en la raíz de @_loonauniverse: no utilizamos piel animal de ningún tipo en ninguna colaboración ni proyecto.

Cuando trabajamos con lana, lo hacemos únicamente cuando sabemos de dónde proviene y que las ovejas son amadas, cuidadas y respetadas durante toda su vida. Las ovejas que dan lana, como las merinas, generalmente necesitan ser esquiladas una vez al año. Su lana crece de manera continua y, cuando la esquila se realiza con cuidado y por manos expertas, forma parte de su bienestar.
De este acto de cuidado surge una fibra extraor

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Bienvenida a @_loonauniverse, la Colaboración 63: @maydi_atelier.

@maydi_atelier es parte del mundo que imaginamos en Loona:

1. Entiende la creación como una responsabilidad.
2. Realiza cada pieza a mano con materiales naturales, biodegradables, certificados y trazables, sin producir stock innecesario.
3. Trabaja de manera justa con artesanas locales, respetando su tiempo y sus saberes.
4. Mantiene vivas técnicas ancestrales como el tejido en telar y el crochet.
5. Su lana merino y mohair con certificación @wildlifefriendly, provenientes de la Patagonia, contribuyen a proteger la fauna nativa y sus hábitats.
6 Demuestra que la ropa puede unir belleza e integridad con el cuidado de las personas, los animales y la Tierra.

Gracias, gracias a este gran equipo por acompañarme con esta idea y con todo. Descubre las piezas y la serie fotográfica de “retratos” durante todo el mes en @_loonauniverse

Fotografia: @lagardenuria
Hermosísima @pau.la.amor
Pelo/Maquillaje: @maripili7
Dirección/Styling: @sharondrijanski
Asistente: @alejandro_jmx
Locación: @mapache.arte.mx, con un agradecimiento especial a @cecitenau_

Welcome to @_loonauniverse, Collaboration 63: @maydi_atelier.

@maydi_atelier is part of the world we imagine at Loona:

1. It sees creation as a responsibility.
2. It makes each piece by hand using natural, biodegradable, certified, and traceable materials, without producing unnecessary stock.
3. It works fairly with local women artisans, respecting their time and knowledge.
4. It keeps ancestral techniques such as loom weaving and crochet alive.
5. Its @wildlifefriendly certified Merino wool and Mohair from Patagonia help protect native wildlife and their habitats.
6. It shows that clothing can unite beauty and integrity with care for people, animals, and Earth.

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Collina Strada (@collinastrada) por Loona (@_loonauniverse) en la Ciudad de México, cena en FENN (@fennapartamento) y flores de (@___s_i__s_a__)

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🌖 Después de un mes de pausa, en @_loonauniverse estamos de regreso, como siempre, en día de luna nueva, y hoy, bajo un eclipse de sol.

Y damos la bienvenida a la Colaboración 62, “Donde nacen las flores”, x @argeliamatus.
Argelia Matus, artista oaxaqueña, transforma las jícaras de morro, un fruto ligado a la vida cotidiana y a la tradición mexicana. Durante siglos, las jícaras han formado parte de las cocinas del sur de México, utilizadas como platos, vasos y cucharas.

Cada bolsa es una pieza única, hecha completamente a mano. Las jícaras son pintadas una a una por Argelia con escenas de mujeres, flores, raíces y elementos de la naturaleza. Después, se integran a bolsas confeccionadas en algodón, teñidas con tintes naturales como la grana cochinilla y terminadas con el mismo cuidado.

Objetos para usar, cuidar y conservar.
Bienvenida a Loona, Argelia.

Fotos: @vic_tn
Dirección: @sharondrijanski
Asistente: @alejandro_jmx
Asistente de fotografía: @piedrul
Intervención caligráfica: inspiración de Argelia, “Oración” de Piedad Bonnett, por @photobyferpoil

🌖 After a month of pause, @_loonauniverse is back, as always, with the new moon, and today, under a solar eclipse.

And we welcome Collaboration 62, “Where Flowers Are Born,” x @argeliamatus.
Argelia Matus, an artist from Oaxaca, transforms jícaras made from the calabash fruit, deeply connected to everyday life and Mexican tradition. For centuries, jícaras have been part of kitchens across southern Mexico, used as plates, cups, and spoons.

Each bag is a unique piece, made entirely by hand. The jícaras are individually painted by Argelia with scenes of women, flowers, roots, and elements of nature. They are then incorporated into cotton bags, dyed with natural dyes such as cochineal and finished with the same care.

Objects to use, care for, and preserve.
Welcome to Loona, Argelia.

Photos: @vic_tn
Creative Direction: @sharondrijanski
Assistant: @alejandro_jmx
Photography Assistant: @piedrul
Calligraphic Intervention: inspired by Argelia, “Oración” by Piedad Bonnett, by @photobyferpoil

Loonauniverse.com
Shipping worldwide.
LINK IN BIO.

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Welcome @wrightanddoyle SS26 to @_loonauniverse

“Inspired by handmade suits passed down from our fathers, by fine shirting, and by the beauty of craftsmanship.”

Crafted in 100% cotton and merino wool, in colors drawn from the natural landscape.
These are pieces made to accompany us across seasons. Made to last a lifetime, becoming more beautiful with every wear. And this is how we begin to change our relationship with clothing: choosing pieces to cherish, care for, and keep for years to come, until they become something we truly treasure.

LINK IN BIO.

Photos: @tanyagarcial_
Model: @aleguilmant New Icon Models
H&M: @maripili7
Styling: @sharondrijanski
Assistant: @alejandro_jmx
Hat made for Loona, exactly what I imagined, gracias @muga___k
Shoes 😜✂️: @sharondrijanski @alejandro_jmx
Location: @lauder_studio

Bienvenida la colección SS26 de @wrightanddoyle a @_loonauniverse

“Inspirada en los trajes hechos a mano heredados de nuestros padres, en la sastrería clásica y en la belleza del oficio.”

Confeccionada en algodón 100% y lana merino, en colores inspirados en el paisaje natural.
Son piezas hechas para acompañarnos a través de las estaciones. Hechas para durar toda una vida y volverse más bellas con cada uso. Y así es como comenzamos a cambiar nuestra relación con la ropa: eligiendo piezas para apreciar, cuidar y conservar durante muchos años, hasta que se conviertan en algo que verdaderamente atesoramos.

LINK EN BIO.

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Gracias a quienes estuvieron ayer con nosotros, nuevos y viejos amigos.
@_loonauniverse en @casamargarita_mexico

Gracias @shubidubi por la selección más perfecta para la ocasión, tu presencia y la lectura de poesía botánica.
Gracias @_amorpaula_ por acompañarme en la creación de este evento, un match perfecto.
Gracias @alejandro_jmx, siempre, por acompañarme en este camino de Loona.
Gracias @roberto.philippe por tus fotos hermosas.

Thank you to everyone who joined us yesterday, new and old friends.
@_loonauniverse at @casamargarita_mexico

Thank you @shubidubi for the most perfect selection for the occasion, your presence, and the botanical poetry reading.
Thank you @amorpaula for accompanying me in the creation of this event, a perfect match.
Thank you @alejandro_jmx, always, for being by my side on this Loona journey.
Thank you @roberto.philippe for your beautiful photographs.

Juntos @_loonauniverse @loona_readstogether
@loona_espacioincubador

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@vonsono now @_loonauniverse
For me, this is true luxury: the best materials and thoughtful making. Made with care for people and planet, designed to last beyond seasons, becoming part of your everyday life.

Images:
1: cotton poplin + floral print using environmentally responsible inks in Lake Como, Italy.
100% organic cotton (GOTS certified)

3 & 4: 13 oz whole seeded denim, woven in Lombardy, Italy, pigment dyed with natural dyes without chemical fixatives.
100% organic cotton (GOTS certified)

5 & 6: irregular satin with a peach finish (a treatment that lightly brushes the fabric surface to create a soft, velvety texture, similar to the skin of a peach), woven in Tuscany, Italy.
56% Tencel — 44% linen
FSC-certified wood fibre, processed with high clean-water standards.

*Note: Not all brands produce Tencel responsibly, as it can involve more aggressive chemical processes depending on production. In this case, it comes from a certified source with conscious standards.

@vonsono now @_loonauniverse
Para mí, esto es verdadero lujo: los mejores materiales y procesos pensados. Hecho con cuidado para las personas y el planeta, diseñado para durar más allá de las temporadas, volviéndose parte de tu vida diaria.

Imágenes:
1: popelina de algodón + estampado floral con tintas responsables en Lago Como, Italia.
100% algodón orgánico (certificado GOTS)

3 & 4: denim de 13 oz con semillas visibles, tejido en Lombardía, Italia, teñido con pigmentos naturales sin fijadores químicos.
100% algodón orgánico (certificado GOTS)

5 & 6: satén irregular con acabado tipo peach (un tratamiento que cepilla ligeramente la superficie del tejido para lograr una textura suave y aterciopelada, similar a la piel de un durazno), tejido en Toscana, Italia.
56% Tencel — 44% lino
Fibra de madera certificada FSC, procesada con altos estándares de agua limpia.

*Nota: No todas las marcas producen el Tencel de forma responsable, ya que puede implicar procesos químicos más agresivos según su producción. En este caso, proviene de una fuente certificada y con estándares conscientes.

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La luna nueva trae la Colaboración 59 de @_loonauniverse

@vonsono es una marca independiente que entiende la sostenibilidad como un todo, ofreciendo belleza y la mejor calidad desde una práctica consciente y precisa en cada parte del proceso. Lujo verdadero.

A la par, desde el juego y la imaginación, creamos una pequeña colaboración con @norte.official @tato.ponso. Un sombrero hecho con materiales responsables, pensado para usarse de muchas formas a lo largo del tiempo. Compartiré más pronto.

Link en bio: Sumérgete en el azul @vonsono en loonauniverse.com

The new moon brings Collaboration 59 to @_loonauniverse

@vonsono is an independent label that understands sustainability as a whole, offering beauty and the highest quality through a conscious and precise practice across every part of the process. True luxury.

Alongside this, through play and imagination, we developed a small collaboration with @norte.official @tato.ponso. A hat made with responsible materials, designed to be worn in many ways over time. I’ll share more soon.

Link in bio: Into the blue @vonsono at loonauniverse.com

Photos: @thepolf
Model: @shinewithanastasiya @ghmanagement
H&M: @efrenmuack
Styling: @sharondrijanski
Assistant: @alejandro_jmx
Hat: @norte.official @tato.ponso
Location: Casa/Estudio Claudia Fernández
Shoes part of the “Ceremonia” collection by Claudia Fernández — To view or order: reservacionescasapuuc@gmail.com

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Beyond where the sun sets and the moon rises, there is a tree.
I will meet you there.
— @tiscarespadas

Today at @_loonauniverse we present our Collaboration 58, by @tiscarespadas, Chapter VII.
Welcome, again and again.

Dear Tíscar and Kevin, I celebrate your nomination as semifinalists for the @lvmhprize, and wish you all the best in the weeks ahead.

Discover the pieces, the story, and the full processes.
Link in bio.

Más allá de donde el sol se pone y la luna se eleva, hay un árbol.
Ahí te encontraré.
— @tiscarespadas

Hoy en @_loonauniverse presentamos la Colaboración 58 por @tiscarespadas, Capítulo VII.
Bienvenidos, una y otra vez.

Queridos Tíscar y Kevin, celebro con ustedes su nominación como semifinalistas del @lvmhprize, y les deseo toda la suerte en estas semanas por venir.

Descubre las piezas, la historia y los procesos completos.
Link en bio.

Gracias, gracias:
Photo: @anahop
Model: @mellanieguzman @quetarojas
H&M: @maripili7
Flower Art: @humorumstudio @rickyemc
With the collaboration: @thelegendsmx @carlaortegam
Loona Team: @sharondrijanski @alejandro_jmx
Location: @deotraespeciestudio

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