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Allie Hogan

@allieehogan

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Senior Beauty Editor @newbeauty ✨
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@allieehogan has loved @lushcosmetics since she was hooked on its chocolate mask in high school, and now that she’s pregnant, the brand’s short ingredient lists are a big reason it’s still in her routine. 🤰🌿⁠ ⁠ See the six products she uses every day at the link in bio.⁠ ⁠ 📸 Getty Images⁠ ⁠ #PregnancySkinCare #Lush #BumpCare #NewBeauty
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The single perfume you wore on repeat in the ’90s had a good run. Now people are building fragrance wardrobes instead, picking scents by mood, season or time of day. “People cannot be summed up in one scent,” says perfumer @franciskurkdjian. @allieehogan asked him and four other fragrance experts what’s replacing the signature scent and how to build a wardrobe that actually feels like you. 🪦🌹⁠ ⁠ Read the full story at the link in bio.⁠ ⁠ #FragranceWardrobe #ScentLayering #Perfume #NewBeauty
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A positive pregnancy test means pressing pause on a few favorites, retinol included. Our editor @allieehogan swapped hers for @almora.botanica’s Serum for Fine Lines, a retinol-free, Ayurveda-inspired formula with centella asiatica. After about six weeks, her skin looked plumper and her forehead lines were softer, with no peeling or redness along the way. 🌿✨⁠ ⁠ Read her full review at the link in bio.⁠ ⁠ #RetinolAlternative #PregnancySafeSkincare #Ayurveda #NewBeauty
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THE RESULTS ARE IN 🏆   Congrats to our 2026 Readers’ Choice Award Winners!    We put thousands of editor-vetted products directly into the hands of our readers each year, and we wanted to hear, in their own words, what truly earned a place in their routines. Reviews matter more than ever: 97 percent of consumers rely on them when making beauty purchasing decisions, and today’s shoppers spend an average of five to 15 minutes reading reviews before they buy. Customer feedback isn’t just influential anymore; it’s a deciding factor.   To determine this year’s Readers’ Choice Award winners, we surveyed our audience directly, asking them to rate the products and treatments they’ve tried on a scale of one to five stars and share their honest, unfiltered feedback. Only the products earning a majority five-star rating were crowned, alongside standout write-in favorites nominated by our readers, aka YOU.    Click the link in bio to see the 120 standouts that made the cut this year! 👏🏼     #readerschoiceawards #newbeautyawards #beautyawards #bestbeautyproducts
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Fall cover! ♥️💫 @newbeauty x #hannahwaddingham ⁠ Photographer: @emiliomadrid⁠ Photo Assistants: @erichodgmanstudio, @schilling_photography⁠ Hair: @patrickkyle__⁠ Makeup: @gitabass⁠ Styling: @jamesyardley⁠ Styling Assistant: @danikleinmanstylist⁠ Location: @cornerstudionyc⁠
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✨SEPTEMBER LAUNCH LIST✨⁠ ⁠ We test hundreds of new products every month, and only a handful actually earn a spot on this list. This round spans hair, skin and makeup, courtesy of @drybar, @laprairie, @fentybeauty, @olaplex, @bubble and more. 😍⁠ ⁠ Tap the link in bio to see the full list!⁠ ⁠ #Beauty #NewLaunch #Skincare #Makeup #Haircare
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Hot off the press: The Complete Carebrush™ is the talk of the town. With coverage from @forbes @womenshealthmag @marieclairemag @cosmeticsbusiness @newbeauty 🗞️ Unlike any hairbrush you’ve used before. The Complete Carebrush™ smooths, shines, massages & detangles in one easy step.
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As a dermatologist with skin of color myself, this is a conversation that is especially important to me. Common skin conditions do not always look the same across every skin tone. Redness may appear more brown or purple, inflammation can leave behind persistent pigmentation, and certain conditions can be easier to miss when we are only taught what they look like on lighter skin. I recently spoke with NewBeauty about how conditions like acne, eczema, melasma, rosacea, keloids, and more can present differently in skin of color and why knowing what to look for matters. Head to the link in my bio to read the full article. @newbeauty @allieehogan #SkinOfColor #Dermatology #Melanin #DermTips #SkinHealth
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✨AUGUST LAUNCH LIST✨⁠ ⁠ Hundreds of products land on our desks every month, but only a handful actually earn a spot in our routines. Swipe through to see which ones our editors couldn’t stop reaching for this month, and why.⁠ ⁠ Get the full list at the link in bio!⁠ ⁠ @dibsbeauty @mybanuskin @parevabeauty @lauvee_paris @amika @lauramercier @livingproofinc @urbandecaycosmetics⁠ ⁠ #LaunchList #BeautyLaunches #UrbanDecay #AmikaHair #LauraMercier
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🫧In honor of National Cleanse Your Skin Week, we're spotlighting the cleansers our editors swear by. Swipe to discover the tried-and-true formulas they reach for on repeat🤍✨⁠ ⁠ What's your go-to cleanser? Tell us in the comments. 👇⁠
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Such a fun day in the Hamptons with Bethenny and her amazing team of women. @newbeauty @tatianabido @allieehogan #photo @wattsupphoto #style @lauramazza_ #hair @labella_angela #makeup @glambymeline #styleassistant @omaris.adames @silviatcherassi @santoniofficial @alisonlou
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The assignment? Pick just one favorite lipstick. (It wasn't easy!) 💄✨💋⁠ ⁠ Happy National Lipstick Day! Swipe to see the lipsticks our NewBeauty editors can't stop reaching for!
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