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Beauty Packaging Consultant

@allisonturquoise

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💄🌎 Packaging Strategy & Supply Chain Consultant
💼 @3ebeautyofficial
📧 [email protected]
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What you see is only part of the story. 👀 But what happens behind the camera? We asked beauty creators to reveal the invisible side of their work: the effort, the passion, and all the little things that often go unseen. Swipe to hear their side of the story. @lacosmeticante @allisonturquoise Cosmetics have always been her greatest passion. She first discovered them while learning how to do her makeup for her dance recitals. She has always been fascinated by the power of everyday rituals, such as applying face cream or mascara, to calm and relax her. She has never seen cosmetics as tools to make herself more attractive or feel more beautiful, but rather as a way to express something more about herself. This is why, after completing her bachelor’s degree in Economics, she decided to pursue a degree in Cosmetic Marketing and launch her own social media profiles: to share with as many people as possible the fascinating world behind what might seem like “just” beauty products. @bea_lacosmetologa @greta_lachimica Isabella Franchi, aka @unghiedellamadonna , is an Italian nail artist based in Milan. With a background in Fashion Design, her work blends art, fashion and subculture, exploring nail art as a form of visual expression. She collaborates on fashion shows, editorials, campaigns and creative projects, always pushing beyond traditional beauty standards. @thisiskuskus @pietrolattao is a scent marketing expert with a background shaped by training in Italy, Switzerland, and France. Passionate about fragrances and the art of storytelling through scent, he teaches at RCS Academy and the Italian Perfumery Institute, and works as a content creator. @sara_laprofumiera
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To my wife, Allison. Thank you for believing in me and for all the love you put into helping bring this evening to life. Sharing it with you meant everything. I love you. ❤️
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momentos Oct. 01 2026 #kodak #35mm
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Still taking in last night. ❤️ Thank you to everyone who came out and shared this night with us. To look around the room and see so many friends, family, collaborators, and new faces there meant more to me than I can really put into words. The love in the room was felt. And to everyone who helped bring this night to life, on stage and behind the scenes, thank you. So many people gave their time, talent, care, and energy to make this happen, and I’m incredibly grateful to each of you. Thank you for being part of it. 🌹 More to come
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“Why Is Everyone Launching the Same Thing??” 👀 The eye patch drama is really a bigger conversation about beauty innovation. There’s no shortage of incredible technology coming out of labs and manufacturers. Trust me, I’ve seen it. The harder part? Being willing to take the risk on it before someone else proves it works. Because every brand wants to say they’re not a “me-too” brand, but nobody wants to be the “what if it flops?” brand either. And that’s how we end up here: same innovation, different logo. Innovation shouldn’t start with what’s trending or a gimicky product. It should start with what your consumer *actually* needs. Hopefully this is a wake-up call for brands: consumers notice when everything starts looking same-same. But I want to hear from you, the consumer: Do you care who did it first, or are you buying whichever brand does it best?? P.S. Samhwa, you have some ‘splainin to do. 😂 #thefatimaedit #beautyinsider #beautybts #cosmeticchemist #innovationinbeauty
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The great packaging war of 2026 is all about grinder eye patches. 5 brands have teased this new design in the past few days. Are they duping each other? What’s going on? Swipe to learn truth and the brands that got tangled in along the way 🫖 #beautydrama #beautydupes #fenty #hudabeauty #glowrecipe
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La battaglia dei patch occhi 👀 Nel giro di poco quattro brand diversi sono usciti con lo stesso prodotto, NEL MEDESIMO PACK. Analizziamo insieme la vicenda! Aspetto la tua opinione nei commenti! Thanks to @thelipsticklesbians @allisonturquoise @globalbeautyfinds @thebrandblueprint_
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I do think hydrogels have real merit. They can give you that lovely hydration, temporary plumpness and smoother-looking skin. The format itself is doing something useful here great for the barrier. You have a water-rich patch with humectants sitting against the skin, helping to slow down water loss while you wear it. So a lot of that immediate effect makes sense from the hydrogel base alone. Where I’m less convinced is paying extra for a long list of fancy actives without seeing what they actually add to the finished product. Some ingredients that have been added here like retinoids peptides vitamin c's are sensitive to heat and oxygen. Their stability depends on when they’re added, how they’re protected and what happens during storage and use. Looking at the Wonder Bath versions we discussed, the underlying bases are very similar. I would expect similar immediate hydration and plumping from those shared bases. The additional ingredients could contribute, but different claims on the packaging don’t establish how different the results will be. I do like the idea of dispensing a fresh slice with less handling, especially if it makes patches easier for people to use. I really wish they’d developed a refill system alongside it. Keeping the mechanism and replacing the hydrogel could have been brilliant, provided it’s designed properly. And if you want to know more about packaging in the cosmetic industry, definitely go and follow @allisonturquoise For formulation and ingredient education, check out Annie at @atomicPomlabs on insta too. There’s loads of useful education happening there, giving you an inside look at how your products are actually made and what’s behind the marketing. So if you want to try one, go ahead. Choose a formula that suits your skin at a price you’re comfortable with. Personally, I wouldn’t pay a big premium for the headline ingredients alone.
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Apparently creative fatigue has reached corporate too 😭😂 But jokes aside… this whole @fentybeauty, @glowrecipe + @hudabeauty eye-patch conversation is actually such an interesting look at the beauty industry. Because we’ve seen these beauty waves before like lip oils everywhere, peptide treatments everywhere, blush sticks everywhere… ghoom phir ke, suddenly everyone is working around the same idea. And now freshly sliced eye patches have entered the chat. 👀 It doesn’t automatically mean somebody copied somebody. Brands follow the same trends, similar technology exists, and products can be in development way before we ever see them. But as a consumer… when launches already feel repetitive AND prices keep going up, I do wonder “are we getting more innovation, or are brands just racing to catch the same trend first?” Curious what you guys think because I genuinely see both sides. 👀 🎥 Clips/stitches: @izzysantulli @thelipsticklesbians @prableenkaurbhomrah @thebrandblueprint_ @agirlwithmind @allisonturquoise @urkoreanmomsunny * just to be VERY clear - this isn’t meant to target, provoke or start anything against any brand or creator. Just my opinion as a tiny creator and also as an experienced consumer 😂🤝 #BeautyTalk #BeautyIndustry #BeautyCommunity
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Huda Beauty, Fenty Skin and Glow Recipe all came out around the same time with basically the same innovation aka freshly grinding hydrogel eye patches 👀 What makes it even more interesting is that this concept wasn’t actually new since Kbeauty brand @wonderbath_global had already launched it months earlier, just without the global platform and hype machine these three incredibly trendy brands have ✨ So this isn’t really a “who copied who?” conversation because that’s how cosmetic manufacturing works, but why are so many brands suddenly innovating in the exact same direction? Kbeauty changed the beauty industry and mostly for the better 🇰🇷 it brought a skin-first philosophy, exciting texture , new approaches that pushed Western beauty to rethink skincare 🥹 but its influence now goes beyond the products themselves I feel… Western beauty is increasingly adopting the Kbeauty innovation cycle too: faster launches, new mechanisms, textures, packaging, always searching for the next big thing… Grinding packaging is a perfect example because we watched the concept gain traction with cleansing balms 🧼 now we’re watching the same philosophy move into eye patches But I’m wondering… when brands are all racing to find the same thing at the same place, don’t they all end up looking the same? Curious where you stand on this 🧐 Is Western beauty getting too Kbeautified? 😳 Thank you to my inspiring colleagues for their amazing take on the topic 🙌🏻 @thelipsticklesbians @charlotteparler @allisonturquoise @urkoreanmomsunny
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Valentine #A5753232 is only 7 months old. Just a baby. She was adopted from the shelter at only two months old, but just a few months later, her family returned her. 💔 And instead of getting another chance, Valentine quickly found herself on the euthanasia list at Palmdale, at risk of losing her life before it had even really begun. This sweet little girl had the best behavior score, was described as happy, friendly, relaxed, social and wiggly, and even made a new dog friend during her playgroup assessment. She did nothing wrong. She simply needed someone to show up for her. Our foster @allisonturquoise mom saw her and immediately jumped up to foster. Now Valentine is SAFE. 🥹🎉 If you’d like to help us continue saying YES to dogs like Valentine, please consider donating, fostering, sharing, or adopting. Every single one of those things helps us save the next life waiting on a deadline. ❤️‍🩹🐾 ✨ Venmo/CashApp: AesopsLegacy ✨Zelle/PayPal AesopsLegacy@gmail.com #RescueAnimals #AdoptDontShop #AnimalRescue #dogrescue
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Lucky Ducky 💚 #A5786901 Some dogs leave the shelter because someone refuses to give up on them. Lucky Ducky is one of those dogs. This sweet 2-year-old German Shepherd/Rottweiler mix was brought into the Palmdale shelter as a stray. Just two short weeks later, he was scheduled to be euthanized. @blondieveganfoodie never stopped sending messages, searching for options, and fighting to find a way to save him. When every hour mattered, she kept pushing until we finally found the solution he so desperately needed. Thank you @allisonturquoise for rushing to get him and take him to his foster. Today, Lucky Ducky is safe with a temporary foster, where he’ll spend the next two weeks before heading to the forever home that’s been waiting for him all along. 🏡✨ Lucky Ducky, your life was always worth fighting for. We can’t wait to watch this next chapter unfold. ❤️🐾 If you’re able to donate link in bio or 👇🏼 ✨ Venmo/CashApp: AesopsLegacy ✨Zelle/PayPal AesopsLegacy@gmail.com #RescueAnimals #AdoptDontShop #AnimalRescue #dogrescue
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