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fashion & marketing 🫶🏼🍒
campaign manager @smiley
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Spent 5 days in the desert creating for @smiley ‘House of Western’ Campaign 🤠🏜️

I wanted to officially share this by introducing a different layout. It took a month of conceptualization + execution for this multimedia digital collage from the campaign stills and videos I’ve captured. The overarching idea here is to bring everyone along my creative process and to visualize what’s in my head.

Utilizing the @adobe creative suite from start to finish, here’s the breakdown: First, each frame required edited photos from lightroom classic following a series of layering in photoshop. Next, I compiled vectors and elements for the collage (arrows, overlays, etc…) to pull from in illustrator. Lastly, I moved into premiere pro for the video integration + rendering portion. A lot of cross referencing and back & forth with intention 😅🧠 All in all a very tedious process, but was completely worth the end result.

Special thanks to @oneten.media & @alexanderjohhn for connecting the dots on this. Let me know in the comments which is your favorite frame.
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