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art | murals | merch | hope | celebrating the slice of heaven that is altadena. bringing beauty back to our devastated land. by @austinscott
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We were so proud to sponsor this mural by local Altadena artist Austin Scott on the side of the beloved George’s Corner Store — a neighborhood staple deeply impacted by the fires.

Austin pours so much of his heart into Altadena, and we were honored to support his work in bringing color, life, and joy back to a corner that means so much to this community.

But what made this mural even more special was that Austin didn’t paint it alone.

We hosted a Community Paint Day, inviting neighbors, families, and kids to pick up a brush and leave their own mark on the wall. And somewhere throughout the day, the flowers we were painting began to feel like a metaphor for the community around us.

Looking around at so many people who have endured so much — standing side by side, painting flowers together — there was something incredibly moving about it. After everything this community has been through, here they were creating beauty again. Gathering again. Laughing again. Blooming again.

For some, painting was therapeutic. For others, it was simply a moment of joy and connection in the middle of an incredibly difficult chapter. We heard how special it felt knowing that when George’s reopens, they’ll drive past this wall on the way to school or through the neighborhood and remember that they were part of bringing it to life. Kids will be able to point to a flower years from now and say, “I painted that.”

This is what our work is about.

Creating opportunities for communities to participate in the recovery of their own neighborhoods. Because rebuilding after disaster isn’t only about replacing what was lost. It’s also about restoring the things that are harder to measure — hope, connection, ownership, beauty, and excitement for what comes next.

One day, George’s doors will open again. Altadena will continue to rebuild. And this wall will remain as a small reminder that even after the hardest seasons, we can bloom again. 🌼

Together, for love, always. ❤️
#24la #lafirerelief #togetherforlovealways #communitylove #come together
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There is something incredibly powerful about creating beauty in a place that has endured so much.
When the Eaton Fire destroyed Rosebud Academy’s campus, their students and staff lost more than classrooms. They lost the familiar spaces where they learned, played, gathered, and grew together. While Rosebud rebuilds, they are calling a temporary campus home — and we wanted that temporary home to feel like theirs.
As 24LA moves into our next chapter of disaster relief and recovery, beautification has become an important part of how we think about healing. Relief is about meeting immediate needs, but recovery is also about restoring joy, dignity, belonging, and a sense of home.
So we came together and filled Rosebud with color. We transformed playgrounds, painted murals and games, refreshed gathering spaces, brought life back into planters, and created little moments of wonder throughout the campus, all for the kids and educators who have already carried so much.
More than 50 volunteers from our community and beyond showed up to make it happen. We painted through 90°+ heat under shade tents, worked late into the night, came back the next morning, and kept going until it was done.
Every brushstroke was an act of love.
We know paint cannot replace what was lost. But we hope walking onto a campus made especially for them reminds every Rosebud student and staff member that their community sees them, believes in them, and is still here.
This is what rebuilding can look like, too. 🌹
Together, for love, always.
24LA
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