Instagram story viewer> @amartinez7> Tagged
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VP Brand Marketing @theouai
Always lurking, rarely posting
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summer at the movies
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At the end of 2025, I’m wrapping up an (almost) ten year chapter of my life that brought me more joy and fulfillment than I ever knew a “job” could. Everyone who meets me knows I am obsessed with this brand, the people behind it and its infinite possibilities. I pinch myself every day that I got to shape it, build it and eventually lead it. One last time for a pun, my favorite mantra of all- Good Things Are On The OUAI ✨.
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Super Dry Shampoo
Why be regular when you can be super? 

So much love for the team @theouai and the many collaborators who brought this campaign to life. ❤️

1. Subway wrap dreams come true
2. Angel 👼 @romeestrijd 
3. Very proud to bike past this with the kids on the way to school. 
4. @delaneyrowe basically made a movie 
5-8. Super Dry Cleaners event in NYC 
9. Super 🍄 inspired tease video by @pixeljess_art 
10. Super 15ft factice delivery @jessccbell 
11-13. The big guy in action 
14. @kimkardashian liked the mailer 
15-16. Prince & Broadway
17. The sweetest, most beautiful @georgiafowler 
18. Spotted on the R Train 
19. Sunset Blvd opposite @chateaumarmont 
20. Time Square Baby! @drewreilly
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My gratitude list this morning - grateful for being a working mom, feeling good in my skin again 11 months postpartum and watching all the friendships that have been made on @theouai team. 🫶🏻
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After 6 literally life-changing years, I can’t believe I’m saying bye to my OUAI fam 🥲 

I don’t usually share personal things here, so you know this is making me feel all the feels. First off let me just say—I did not think when I walked into a (Downtown 🥴) WeWork in 2018 to meet two people named Amanda Martinez and Hannah Beals how much my life was about to change. 

You don’t know how to be a compassionate, confidence-building, loyal, reliable manager unless you’ve worked under @amartinez7. You don’t know how to be the smartest, most creative and encouraging leader unless you’ve worked with @hannanbeals. And you don’t know the power of authenticity, empathy and confidence unless you have a leader like @jenatkinhair. 

This company has given me more than I can ever put into words—and I truly can’t believe how lucky I am to have been able to love going to work each day. It’s so bittersweet to say goodbye, but everything good has to come to an end 🤍

PS: the last slide is from my very first day. They had already made a stocking with my name on it, and I have never felt more at home 🏠
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Maybe one of the most community led launches ever, ever in our history @theouai. Get ready for our summer of St. Barts!!! Vacay is only a spray a-ouai 🌴🍊🌺
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