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Patrick Masucci | Scaling a $100M Brand

@amigospatrick

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🍃 Hemp Entrepreneur
🤝 Co-Founder @drinkamigos
📈 Founded in 2025
📍 Miami, FL
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What’s your best/worst Four Loko story?👀
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Some of the biggest lessons in business come from the mistakes you never saw coming. 💥 For AMIGOS, investing in the future also meant learning the expensive way anticipating problems, watching for errors, and realizing there are things you don’t even think about… until they happen. Every mistake becomes part of building the brand smarter. 📈🥤 🎙️ AMIGOS on Sippin’ & Selling LINK IN BIO Use Code “Sippin10” on their website to try AMIGOS
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BIG retail news for AMIGOS. 🌴🔥 AMIGOS just landed its first retail launch with Total Wine & More, kicking things off with a test pilot to prove what this brand can do on the shelf. From three friends coming out of the hemp industry with an idea for a better-tasting THC beverage → to getting a shot with one of the biggest beverage alcohol retailers in the country. Now the real work begins: sell-through, build velocity, and turn the test into something much bigger. Go show AMIGOS some love. 🤝🥤 LINK IN BIO FOR FULL EPISODE SPONSORED BY AMIGOS #AMIGOS #TotalWine #THCBeverages #BeverageIndustry #SippinAndSelling
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The Farm Bill opened the door. AMIGOS saw the opportunity. 🌿🥤 What started in the hemp industry turned into an entirely new revenue stream , and eventually, a beverage brand. The AMIGOS founders share how changes in the market pushed them to think bigger, pivot into THC beverages, and build a brand made for what they saw coming next. 🎙️ The AMIGOS story on Sippin’ & Selling. YouTube , Spotify, Apple, IHeart Podcasts . Want to try Amigos ? Use code ‘Sippin10’ on www.drinkamigos.com to save 10%
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Before THC beverages became one of the hottest conversations in the industry, the founders of Amigos were already building in the hemp space. 🌿🥤 For them, moving into THC beverages wasn’t a random pivot it was a natural progression. We talk about what they learned from hemp, why beverages became the next move, and how the consumer is shifting toward a new kind of social drinking occasion. From hemp ➡️ THC ➡️ what could be the next major beverage category. 🎙️ Full conversation on Sippin’ & Selling. Drops today 4pm est #SippinAndSelling #Amigos #THCBeverages #HempIndustry #CannabisBeverage BeverageIndustry CPG BeverageBusiness DrinkInnovation
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Somethings are better left unsaid… like “hello”😂
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Ok no more freebies 🙄 they ruined it for everyone! . . . . . . . (If you’re reading this, comment “I wish I had a 4 pack of Amigos” and I’ll add you to my freebie list🤫🙇🏽‍♀️
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When in Vegas…
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Flying to Vegas for the @champstradeshows with the best alt beverage in the industry and we’re bringing you (& Destiny) with us!
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That’s one way to spread the news… #hemp
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We went to Chicagoooo! 🏙️Every move is part of building something bigger. Full vlog out now.
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We made the FRONT PAGE of the Sun Sentinel! This is how the shoot went 😂
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