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AMSEM

@amsem.studio

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Creative Agency & Label Record
EXPERIENCES FOR BRANDS, ARTISTS & CULTURE
@amsem.records

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Il y a un an, je réalisais l’un de mes premiers projets chez AMSEM : l’invitation du dîner d’automne. Un très beau projet qui m’a permis d’allier aquarelle et typographie. Merci à @laylagrs pour son aide et sa confiance 🤍

A year ago, I created one of my first projects at AMSEM: the invitation for the autumn dinner. It was a lovely project that gave me the chance to combine watercolour and typography. Thanks to Layla for her help and trust 🤍

#dinnerinvitation #graphicdesign #typographie #aquarelle

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This is my revival song. « The Right Way » is my heart’s anthem. 🤍

I know many of you have seen me rise, fall, then rise again throughout the years. And it’s true I’ve had incredible peaks as much as I’ve had really dark lows. And I’ve been sharing all of them online since the age of 16.

Since a couple of years I’ve been on a huge journey of inner self-discovery, learning to listen to myself more, to honor my heart, to honor how I feel. And especially to STOP. TRYING. TO. BE. LIKED. BY. PEOPLE. I. MYSELF. DON’T. EVEN. RESONATE. WITH. I’ve been on a journey of loving myself the right way. Truly. To claim who I am and be proud of it. And you know what? I really am.

I know it is my mission to spread this contagious love. To empower all those that come into contact with me, my content, my music, to love themselves unconditionally, unapologetically, boldly. To believe in your dreams and live a life filled with beauty and grace.

So let’s go. No more trying to please others. No more trying to be something. No more proving.

This snippet it from a live showcase I had the honor of performing at @amsem.studio 🤍🫶🏻 thank you so much @laylagrs for this beautiful moment!

🎞️ Captured by @elisaparron

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amsem winter party

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A LOOK BACK BEFORE MOVING FORWARD //

2025 was a year of music, movement and moments we’ll never forget.

From studio sessions to release parties, from late nights creating to loud celebrations sharing the work, every project was built with passion, trust and a shared vision.

Behind every clip, every session, every event and every release, there are people, stories and real creative energy.

At AMSEM RECORDS & AMSEM STUDIO, we don’t just make music. We support artists, build worlds and create spaces where ideas can grow freely from the first demo to the final release.

If you’re an artist looking for a team that believes in
collaboration, authenticity and long-term vision,
our door and our studio are open.

Closing the 2025 chapter, ready for what’s next.
Let’s build the future together ✨

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OCTOBER 2025

October sharp

SS26 show @isabelmarant
Flower @studio.josiee
Heyyy
Hangover oyster
Take over @thehart_w1 @isabelmarant
Happy Lilo @laurenefilatriau
Reset mode
Home @rosewoodhoteldecrillon
Airstream at @marclebihan @isabelmarant
@erykahbadu
@amsem.studio
Me again
Onigiri @kunitoraya

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Pour ce nouvel épisode de A DAY WITH, nous suivons Layla Gras, directrice de création et cofondatrice, à l’occasion de l’événement Because Beaubourg imaginé pour la fermeture du @centrepompidou, à travers une installation et expérience pour @marshall.

De la préparation au jour J, @laylagrs nous explique comment une expérience de marque prend forme : de la conception créative aux derniers ajustements sur site, jusqu’à la mise en place d’une installation immersive où musique, design et public se rencontrent.

Un regard concret sur la transformation d’un lieu en moment collectif.

Toujours avec l’idée de laisser une trace.

AMSEM – L’art de la collaboration

Led Designer : @nmimo.studio
Set Designer : gri_bouilli
Scénographe : @reip_reip
Production : @constantin_amsem @emma_lchs @marco_rss
3D artist : Mathilde Kaiser
Art Direction : @laylagrs - @caprice.degemini

#ADayWith #Marshall #BecausexBeaubourg #EventProduction #CreativeProcess

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GAVROSH IS IN 24M2

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GAVROSH IS IN 24M2

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JUILLET 2025

July, heatwave

Cocktails @amsem.records
Big splash
@balenciaga @benchyparis.
@wolfgang_tillmans @centrepompidou
Mirror selfie
@lorkestra
@kendricklamar
@cache_paris
@imprimeriedumarais
Sunny beetle

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JUNE 2025

June, city heat

Spicy marg @amsem.records
Pop up @crosbystudios
Olives
Hottie @laylagrs
Besties @saintebrioche @laurenefilatriau
Flower @saisongalerie
Work @isabelmarant
Deliveroo @rorirorirorirorirori
Paris music festival @amsem.records
Dinner @netaporter @isabelmarant
Retreat @repere.sauvage
@lecornichon.paris
Cutie @jesuisharrywesh
@hotelmadamereve

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31 on the 13th. A new year . The starting point has always been the same: never stop creating. Creating on the walls of my childhood room, creating friendships, creating a family, creating AMSEM . When I look back, I see how that impulse to mark, to share, to build has carried me through. There were nights that turned into mornings, stress that turned into tears, and joy so intense it almost hurt. And then the real magic: those moments when people see, understand, and feel that what we create matters. From friends who became collaborators to strangers who became family, from dreamers who inspire to hands that build, I’ve learned that nothing exists alone. Every project, every idea, every risk, every win: they’ve all been carried by the people who showed up, who pushed, who challenged, who supported, who believed.

31 and still don’t Know How to bike but pushed by the best

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AMSEM x KREM
Private Dinner

Season one, shaped by summer memories and vegetal impulses.
A table both instinctive and meticulous, vibrant and generous.

On the plates: the taste of the living, the precision of the hand, the desire to bring people together.
Art direction, scenography, menu creation, food & beverage production, service, and technical setup / for 20 guests.

Chef @kremeditions
Playlists @amsem.records

#dinner #summer #taste #immersive #wine #events #music

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