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some rando photographer from Zürich
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ICON by @dsquared2 
You choose certainty. I choose fluidity.

Society constantly tries to define people through categories, expectations, and roles. Identity is often shaped by systems that assign meaning to our way of existing.

Even things like fragrance or appearance become coded signals. Not just personal choices, but expectations projected onto the body. Gender is often reduced to a binary framework, even though human identity was never meant to fit into only two boxes.

These categories are not natural truths, they are constructed systems. Gender roles are coded, learned, and reinforced, not fixed. Norms can describe patterns, but they should never define human individuality.

Although the system refuses to recognize gender diversity, its presence remains. The options given are not choices - they are limitations created by a system that prefers simplicity over complexity.

Identity is not selected. It is lived - shifting and beyond labels or permission. My existence is not a category. It’s fluid.

direction and dp by @nilsnaef 
talent @raphael_gurschler
creative direction @raphael_gurschler 
concept & set design by @raphael_gurschler
ac and gaffer @andrea_artbox
hair & makeup by @jessicakrenn @denoeliamakeup
styling by @maegli_ @raphael_gurschler
pieces by @chelle__official 
assistance by @maegli_ @saasink @iamjamiekroll @mallekalle 
gaffer assist by @davide2brunetti
photography by @amiliayy
analog photography by @vick_bw
bts by @shawtielafleur 
parfums by @social_leaders.ch
set props by @laedaelae 
sound design by @dubdub.ch 

finally able to share this project with you. thank you so much to everyone involved! it was a pleasure working with you all! special thanks to @dubdub.ch for the amazing sound design <3
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