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Andrew Farny

@andrewfarny

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Colorado College '19

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It's just kicking with friends. Drop it? pick it back up again!

#footbag #footbagcircles #footbagfreestyle

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Spent labor day kicking in the mountains!

#footbag #footbagfreestyle #worldfootbag #keepkickin

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The wait is finally over—the Loft’s first trip in the wild is live!

In this episode, the crew takes on the Roaring Fork Valley through the eye of the locals, and packs as many things as possible into three days—world class food in Aspen, cliff jumping, class IV whitewater, mountain biking, efoiling and a bit of overlanding to possibly the best group campsite in Colorado.

You don’t want to miss this one. Comment “LOFT” for the episode or visit our YouTube and subscribe so you don’t miss the next video!

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Postcard moments from the Loft’s very first trek, in and all over the Roaring Fork Valley.

YouTube dropping soon!

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The summer is off to a hot start! Big races, big water, and a ton of friends along the way. It’s only July, but the adventures will just keep coming. Bighorn100 followed by Cataract Canyon, couldn’t ask for a better start. Plus Karina’s biggest fish on the fly to date, perfect way to spend the long evenings.

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Last couple weeks celebrating friends, hangin with goats, and getting out on the bike!

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From start to finish, the LOFT threw some of the hardest engineering problems we’ve ever solved at us. After a decade of building for people, we knew what America wanted, and we knew it didn’t exist on the market. Delivering it as one simple, configurable space turned out to be incredibly complex.

Good thing we have the best engineers in the industry. They nailed it, and we celebrated. To watch the story of the LOFT’s evolution, live on YouTube, comment “watch.”

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Hear it from someone who’s been there…

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One of the best parts of building adventure vehicles is getting out and using them. Great weekend product testing the new @rossmonster LOFT and getting on the river, trails, and into the mountains with part of the team.

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The Aspen/Basalt valley is a piece of heaven and there is never a dull moment with the @rossmonster crew. Here’s a handful of favorites from the film trip this weekend (all adrenaline sports not featured, stay tuned for the video).

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We’re nearing the finish line! 🏁 Mark your calendars for June 22, the finished LOFT will be fully revealed to the world. Here’s a sneak peek, because we couldn’t wait. 👀

Keep your eyes on YouTube, too, episode 2/3 is coming soon. 🎥 @brent_chastang

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YouTube is live! Comment “LOFT” for the video link.

There is no vehicle like this in America right now.

That’s not good marketing, it’s just a fact. Look at what’s on the market, then look at the LOFT, and the gap is obvious. We’re building it because nobody else is and breaking the norm is what we do for fun.

AND (drumroll, please) we’re not waiting until it’s done to show you. We have a pretty iconic (and hilarious) team, and more than half the fun is the design/build/test process. We work hard, play harder, and drink beers the whole time. So we’re bringing you along for the good, the bad, the ugly and the brilliant. Here’s the raw and realistic first episode.

You don’t want to miss this one: “LOFT” ⬇️

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