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Founder @simply___diligent
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I was really drawn to the @hmswashing x @mudjeans collaboration because it feels like a big step forward in breaking silos. This partnership exemplifies the power of brand-supplier collaboration in improving product quality and finding creative ways to reduce impact.
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By mixing HMS’s solutions with MUD’s circular production, it’s clear to see the benefits of such teamwork in developing products. It’s also teaching consumers why making mindful production choices matters!
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Looking forward, they’re thinking about new ways to teach and inspire, like using HMS Designer Pens for customizing denim, which could really enhance your relationship with your jeans.
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Check out more from MUD Jeans and HMS in our chat on the #DiligentDenim blog. Find the link in our bio!
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Curious as to how DETOX was made? The fabric we selected is made from regenagri cotton, hemp, and Lenzing’s Refibra, as well as natural dyes, cotton sewing thread, and zero water dying.
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Oil-based materials have significant social, environmental and political implications, but also implications on our personal health, which is why we wanted to explore completely eliminating them in fashion using denim as our lens.
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Click the link in bio to read the full bill of materials and impact assessments of each piece in the collection!
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"PRO[C][GR]ESS" is more than a collection—it's a journey of building stronger communities through local production. 

By engaging with local suppliers and artisans, we ensure that every piece reflects our commitment to sustainability and shared values. This collaborative effort not only supports local economies but also nurtures a sense of belonging and collective responsibility. 

Discover the community-driven story behind our collection by clicking the link in our bio!
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THE SUSTAINABLE CLOSET 💙 

Compelled to find kinder-to-the-earth jeans, Ani Wells, the founder of sustainable denim platform @SimplySuzette shows us how to style key denim pieces for Fall and takes us on a global journey behind the seams.

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Talent: 
Ani Wells @aniswells @simplysuzette
 
Art Direction: Isabella Juskova @bellaskova
Creative Producer: Kathlyn Rose Gardiner @rosekathlyn 
Associate Producer: Naomi Macapagal @nrmvc
Production Coordinator: Nikita Adoni @_nadoni
Director, Brand & Creative Strategy: Laura Shaddick @laushad
Specialist, Brand & Creative Strategy: Claire Halley @clairehalley
Manager, Content Strategy: Hannah Robertson @hannahhhr 
Social Media Manager: Sharmaine Sayaboc @sharmainesayaboc
 
Photographer: Kristina Dittmar @kristinadittmar
Digi: Zackery Hobler @zackeryhobler 
Photo Assist: Jenna MacDermaid @jennamacdermaid
 
Cinematographer: Asmaa Er-Rouhi @asmaa.rouhi
1st AC/DMT: Adrian Muir @aeijri
B Cam Op/1st AC: Talia Wo @taliawo
Gaffer: Kristoff Gallimore
Key Grip: Hala Hunny @halahunny
Swing: Dhruval Patel @dhruvalthedp @2dhouse
 
Location Sound: Ian Reynolds @ianreynolds.ca
 
Production Designer: Dani Reynolds @daniirey @cadreartists
Art Assistant: Sierra Bisgould @sierrabis
 
Stylist: Vanessa Popoli @vpopoli
Styling Assistant: Esme McBride @smaybeeeee
Fashion Office Specialist: Caroline Mulock @carolinemulock
Fashion Office Assistant: Zuri McQuay @zur.i
 
HMUA: Amitha Millen-Suwanta @amitha_hmua
 
Production Assistant: Rosey Tyler @roseytyler
 
Editor: Kathlyn Rose Gardiner @rosekathlyn
Post Production: Podpast Post @podpastpost
 
Location: 
Fieldwork Studios @ __fieldwork__
 
Special Thanks:
Habibi Film Rentals @habibifilmrentals 
2D House @2dhouse
Neighbourhood Studios @neighbourhoodstudios
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THE SUSTAINABLE CLOSET 💙 

Wondering how to style your fave jeans? We enlisted sustainable denim fan Ani Wells, founder of @SimplySuzette, to create different looks with Fall’s best denim pieces.

🌀

Talent: 
Ani Wells @aniswells @simplysuzette
 
Art Direction: Isabella Juskova @bellaskova
Creative Producer: Kathlyn Rose Gardiner @rosekathlyn 
Associate Producer: Naomi Macapagal @nrmvc
Production Coordinator: Nikita Adoni @_nadoni
Director, Brand & Creative Strategy: Laura Shaddick @laushad
Specialist, Brand & Creative Strategy: Claire Halley @clairehalley
Manager, Content Strategy: Hannah Robertson @hannahhhr 
Social Media Manager: Sharmaine Sayaboc @sharmainesayaboc
 
Photographer: Kristina Dittmar @kristinadittmar
Digi: Zackery Hobler @zackeryhobler 
Photo Assist: Jenna MacDermaid @jennamacdermaid
 
Cinematographer: Asmaa Er-Rouhi @asmaa.rouhi
1st AC/DMT: Adrian Muir @aeijri
B Cam Op/1st AC: Talia Wo @taliawo
Gaffer: Kristoff Gallimore
Key Grip: Hala Hunny @halahunny
Swing: Dhruval Patel @dhruvalthedp @2dhouse
 
Location Sound: Ian Reynolds @ianreynolds.ca
 
Production Designer: Dani Reynolds @daniirey @cadreartists
Art Assistant: Sierra Bisgould @sierrabis
 
Stylist: Vanessa Popoli @vpopoli
Styling Assistant: Esme McBride @smaybeeeee
Fashion Office Specialist: Caroline Mulock @carolinemulock
Fashion Office Assistant: Zuri McQuay @zur.i
 
HMUA: Amitha Millen-Suwanta @amitha_hmua
 
Production Assistant: Rosey Tyler @roseytyler
 
Editor: Kathlyn Rose Gardiner @rosekathlyn
Post Production: Podpast Post @podpastpost
 
Location: 
Fieldwork Studios @ __fieldwork__
 
Special Thanks:
Habibi Film Rentals @habibifilmrentals 
2D House @2dhouse
Neighbourhood Studios @neighbourhoodstudios
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