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Lueur No.1 is a candle brand built around the idea that scent can exist through form, material and atmosphere.
Rather than treating the candle as a decorative object with fragrance, the project reimagines it as a sculptural piece designed to live in a space before, during and long after it is lit.

The visual identity explores softness, quiet luxury and tactile simplicity through muted tones, refined typography and a sense of calm throughout every touchpoint. The result is a brand where light, scent and object become part of the same experience.

Creative direction and brand identity: @studioravage & @anstudio
Initial interior concept and design: Andrea @arq.andreach
Final interior and 3D: @dysignin

Candle Branding, Luxury Branding, Packaging Design, Art Direction, Editorial Design, Brand Identity, Visual Identity
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Lueur No.1 is a candle brand built around the idea that scent can exist through form, material and atmosphere.

Rather than treating the candle as a decorative object with fragrance, the project reimagines it as a sculptural piece designed to live in a space before, during and long after it is lit.

The visual identity explores softness, quiet luxury and tactile simplicity through muted tones, refined typography and a sense of calm throughout every touchpoint. The result is a brand where light, scent and object become part of the same experience.

Creative direction and brand identity: @studioravage & @anstudio
Initial interior concept and design: Andrea @arq.andreach
Final interior and 3D: @dysignin

Candle Branding, Luxury Branding, Packaging Design, Art Direction, Editorial Design, Brand Identity, Visual Identity
63
Lueur No.1 is a candle brand built around the idea that scent can exist through form, material and atmosphere.

Rather than treating the candle as a decorative object with fragrance, the project reimagines it as a sculptural piece designed to live in a space before, during and long after it is lit.

The visual identity explores softness, quiet luxury and tactile simplicity through muted tones, refined typography and a sense of calm throughout every touchpoint. The result is a brand where light, scent and object become part of the same experience.

Creative direction and brand identity: @studioravage & @anstudio 
Initial interior concept and design: Andrea @arq.andreach
Final interior and 3D: @dysignin 

Candle Branding, Luxury Branding, Packaging Design, Art Direction, Editorial Design, Brand Identity, Visual Identity
34
POLL WINNER - ROCCO’S BY @anstudio & @ravageadam 🍨

Congratulations to @anstudio & @ravageadam! You created this beautiful brand identity and more for #dbmbroccos. Rocco’s is an artisanal gelato stand rooted in Italian heritage and craftsmanship. 

This outcome definitely ticked all the boxes of the brief. You created a brand that feels authentic, with a strong sense of heritage and nostalgia. We also loved how you focused on the creamy texture of the gelato, which really brought the concept to life. The unique shape of the cookie was another great detail that made your entry stand out from the rest. You did an amazing job, we absolutely loved the outcome!

Thank you so much for joining this challenge, we’d love to see you join again in the future!

Also want a chance to get featured on our page? Become a DB+ member to sign up for the current DB awards.

Or get early access to next week’s brief with our DB+ membership! For more info, visit the link in our bio or check out our highlights.
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Rocco’s: A Study in Keeping the Object.

Gelato has a memory problem. Most tubs get emptied and tossed, and the brand disappears the moment the last spoonful is gone.

Rocco’s fixes that with the family-size bucket. We designed the tub to be kept, not binned. You keep the bucket, you keep the loyalty card, you come back for the discount. The name and heritage carried typographically rather than through decoration, on a vessel that earns a second life on a shelf instead of in the trash.

Why this works right now:
 The reference points that travel furthest on social win by treating packaging as a keepsake, not a container. Brands like Chanel, Loewe and Erewhon have managed to design disposables that sell the brand long after the product is gone. Rocco’s has heritage and craft on its side, so we gave it a design system to carry them: a bucket you photograph, keep, and reuse.

Premium here isn’t luxury borrowed from a fashion house. It’s restraint against a loud, sugary category. Real materials over gloss. A vessel made to be displayed rather than binned.

Rocco’s doesn’t ask you to finish and forget. It asks you to keep the bucket, and come back.

Built to be kept, not thrown.

Brief by @designerbriefs & @brief.mebaby #dbmbroccos

#branding #visualidentity #packaging @logos.ai @tdkpeepshow @thedesignkids @bountyhunters_ @mindsparklemagazine @thebrandidentity @branding.board @itsnicethat
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Rocco’s: A Study in Keeping the Object.

Gelato has a memory problem. Most tubs get emptied and tossed, and the brand disappears the moment the last spoonful is gone.

Rocco’s fixes that with the family-size bucket. We designed the tub to be kept, not binned. You keep the bucket, you keep the loyalty card, you come back for the discount. The name and heritage carried typographically rather than through decoration, on a vessel that earns a second life on a shelf instead of in the trash.

Why this works right now:
 The reference points that travel furthest on social win by treating packaging as a keepsake, not a container. Brands like Chanel, Loewe and Erewhon have managed to design disposables that sell the brand long after the product is gone. Rocco’s has heritage and craft on its side, so we gave it a design system to carry them: a bucket you photograph, keep, and reuse.

Premium here isn’t luxury borrowed from a fashion house. It’s restraint against a loud, sugary category. Real materials over gloss. A vessel made to be displayed rather than binned.

Rocco’s doesn’t ask you to finish and forget. It asks you to keep the bucket, and come back.

Built to be kept, not thrown.

Brief by @designerbriefs & @brief.mebaby #dbmbroccos

#branding #visualidentity #packaging @logos.ai @tdkpeepshow @thedesignkids @bountyhunters_ @mindsparklemagazine @thebrandidentity @branding.board @itsnicethat
15
Rocco’s: A Study in Keeping the Object.

Gelato has a memory problem. Most tubs get emptied and tossed, and the brand disappears the moment the last spoonful is gone.

Rocco’s fixes that with the family-size bucket. We designed the tub to be kept, not binned. You keep the bucket, you keep the loyalty card, you come back for the discount. The name and heritage carried typographically rather than through decoration, on a vessel that earns a second life on a shelf instead of in the trash.

Why this works right now:
 The reference points that travel furthest on social win by treating packaging as a keepsake, not a container. Brands like Chanel, Loewe and Erewhon have managed to design disposables that sell the brand long after the product is gone. Rocco’s has heritage and craft on its side, so we gave it a design system to carry them: a bucket you photograph, keep, and reuse.

Premium here isn’t luxury borrowed from a fashion house. It’s restraint against a loud, sugary category. Real materials over gloss. A vessel made to be displayed rather than binned.

Rocco’s doesn’t ask you to finish and forget. It asks you to keep the bucket, and come back.

Built to be kept, not thrown.

Brief by @designerbriefs & @brief.mebaby #dbmbroccos

#branding #visualidentity #packaging @logos.ai @tdkpeepshow @thedesignkids @bountyhunters_ @mindsparklemagazine @thebrandidentity @branding.board @itsnicethat
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