Instagram story viewer> @antoniolabroca> Tagged
2.1K
followers
1910
following
Art direction / photography
Founder / Creative Director @carta_caffe
Creative Director @aformastudio
CC @colaolidda
POSTS STORIES REELS TAGGED
some from September mid October :) 
thank you 💌
14
@carta_caffe photographed last july in Trani, Puglia.

Spatial Design @wantstudio.milano (@michelaalquati @gabriele.gualdi)
Concept & AD @antoniolabroca
11
CARTA Caffè, Trani

A space shaped around slow rituals, local culture and everyday conviviality.

Spatial concept, design & art direction by WANTstudio + Antonio Labroca.

🪻🌸🌱🤍

📍 Via S. Giorgio 25, Trani

@wantstudio.milano @michelaalquati @gabriele.gualdi 
@carta_caffe @antoniolabroca 
📸 @nicolopanzeri
36
CI VEDIAMO PRESTO PRESTO :) 
Yes we will start with “a soft opening “during AUGUST.
We will let u know ones we open our doors.
No big rush, no official dates yet, just slow mornings to get to know each other.
Brewing coffee  serving our Bread & Breakfast :)
We want the time and calm to actually talk to you, share a real moment, and introduce our project
 “CARTA CAFFÈ ” to the community we dream of creating here💌

THE OFFICIAL LUNCH ?? THAT’S FOR SEPTEMBER :)

Keep an eye on our stories  to see the exact morning we turn the lights on. 
Ci vediamo presto presto 🌸☕️🍞
32
Just a quick thought I wanted to share... :) 
Building a business around your art is honestly heavy. It’s a constant battle between raw emotion and pure logistics. Every single day is a hustle to shape a vision that lived only in my photographic mind and on my computer screen for the longest time.The bureaucracy eats you alive. I never wanted to deal with the admin side of things anyway. And then there are the people constantly dropping unsolicited advice—tips that say way more about them than about what’s actually real.Translating a vision takes time.Right now, I’m just enjoying the process. I keep reminding myself that the goal isn’t to open fast. It’s to build a space that redefines what a venue, a coffee house, and a flower shop can be. It’s a culture I’ve spent years studying and sketching in my notebook during endless train rides.Huge shoutout to those who listen, understand, and build with me because they believe in this vision. But honestly? Thank you to the ones trying to play me, the ones calling me a pain in the ass, the ones saying I’m a “perfectionist” (when perfection doesn’t even exist), the ones telling me I’m too demanding, and the ones projecting their own fears onto me.Most of all, thank you to the ones who look at all this chaos and just ask: “Anto... COME STAI ? 

Grazie a tutti coloro che mi stanno supportando con amore e comprensione.
22
back to up