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ANUCIA DE BOER

@anuciadeboer

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A beautiful mess of delicious flavours
❤️‍🔥 Model • Giant Mgmt
❤️‍🔥 People & Culture passionate • @thedigitalpicnic
❤️‍🔥 Occasional pant wearer
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And tomorrow? TDP turns 12 and - honestly - we have *seriously* grown up in the last x12 months. In the 25/26 financial year alone, we’ve added a host of new offerings including: 👉 Website design and development 👉 Full content production 👉 Programmatic advertising 👉 SEO, and 👉 Email marketing ...to become a full-service digital and training agency. The truth is, in previous years, clients had left us saying: “In x12 months, you never upsold me once on something that could help grow my business”. We were too-GD-humble. We’re arrogant’er now [lol]. This year we also: 👉 Launched our new podcast @theclimbpod_ 👉 Hosted our 2nd annual [sold out. With a waitlist, btw] @thecomebackconference and announced our 3rd event for 2027 [on track to selling out] 👉 We created a brand new endometriosis policy, and 👉 We won Employer of the Year at the B&T awards. ...yea, we’re still pinching ourselves too, tbh [🥹]. But what we’re most proud of? Is that throughout it all, our mission has stayed the same. We have continued to use digital media to drive social good and have continued to create a team of Kind Genius™️ tryhards who get results. If this is what 12 looks like, we can’t bluddy wait for 13. [🫶]. This video was edited by our incredibly talented Video Editor, Aubrey.
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I’m not the photographer commiserating with you about how awkward you feel (cause really, that’s just a story you’re telling yourself.) 🙃 My job is to make sure you feel hot and fabulous 🔥 and you best believe I take that responsibility seriously 😉
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📞 Call us when you break up. With the agency that sold you senior brains… then quietly handed your account downstairs. With the agency you have to brief, chase, remind, prompt, manage and - somehow - still do half the thinking for. With the agency where paid doesn’t speak to organic, organic doesn’t speak to web, web doesn’t speak to email… and everybody reports their own little slice of the internet like your customer experiences your brand in departmental silos. [lol]. Because TDP was built very differently. We give brands the care and ownership of a genuinely excellent internal marketing team, with the breadth and specialist depth of an agency. Senior people stay close to the work. Our social, paid, content, email, web and strategy brains actually talk to each other. We don’t need you to arrive with all the answers... we’re paid to think, too. We teach generously because our expertise doesn’t become less valuable when you understand it. We hire Kind Geniuses™ because being brilliant at marketing while being an absolute nightmare to work with is… not actually brilliant. We’re commercial enough to care about what happens beyond the channel KPIs. And perhaps most importantly? We are unapologetic tryhards. The kind who notice things you didn’t ask us to notice. Bring ideas you didn’t know to request. Talk about your brand when you’re not in the room. Call each other after a huge client day because we’re still BUZZING about what we just made. And care an almost unreasonable amount about you feeling ridiculously proud of your marketing again. We don’t think agency relationships should feel like outsourcing your task list. They should feel like somebody just added an entire room of very invested marketing brains to your business. So if you’ve started thinking: “Maybe this is just what agencies are like?” Please raise your expectations again. And, y’know… ☎️ call us when you break up?
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trust me when I say I try to make your job as easy as possible when it comes to planning a brand shoot. I love being a hands on photographer, a creative collaborator and your number one hype woman 🙌🏼 😉 From the many details of planning and creating a vision that aligns with your brand to helping with outfits, props, location and a shot list, I’ll juggle the plates so you can relax and enjoy your shoot! If you’ve ever put off a brand shoot because it seems like too much work, don’t stress, I’m with you every step of the way. 💫 Because the best brand photos happen when you can stop stressing about the details and simply show up as yourself. ✨
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Rooted Bloom published in July’s issue of @selin.magazine Model + HMUA @anuciadeboer Stylist @clementinesnelll Photographer + retoucher + creative director 🙋🏻‍♀️ #editorialphotography #melbournephotographer #published #publishedphotographer
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“You’re too expensive.” Well… one of our clients just jumped to #1 in GEO search results for 10+ search terms related to their business — from video content we created and optimised with a social SEO-first lens, soooOOOOOoooooOOOOoooo. [😅]. This is the bit a lot of businesses still miss, y'see: Social-first video content isn’t just about “showing up on Instagram.” When it’s strategised properly, scripted properly, edited properly, and optimised properly… it becomes discoverability infrastructure. It helps your business get: 🤔 Found 🤔 Remembered 🤔 Clicked on, and 🤔 Trusted Because in 2026, content creation isn’t just “make it look nice and hope", it's: 👀 Social-first 👀 Search-aware 👀 Platform-native 👀 Low-fi enough to stop the scroll 👀 Smart enough to support visibility beyond the platform, too [that’s the kinda content we create for clients]. We build video content designed to work hard: on socials, in discovery, and in search. So yea, absolutely, content creation done well *does* cost money... but content that keeps quietly lifting your visibility long after it’s posted? That’s not “expensive”... that’s infrastructure. If your brand needs social-first video production and editing that actually moves the needle, you know where to find us.
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June was, without doubt, the best-ever month TDP has ever had as an agency... literally ever. In fact, writing this caption, and loading this piece of content is something we’re going to save as soon as it goes live on Instagram here so that we can forever come back to June 2026 and remember it as the month where: Everything we’ve ever prayed for > was realised, and all o' the good karma we’ve spent over a decade putting out into our little pocket of the internet > came back to us, tenfold. [and we don’t say that lightly]. 🥹 Because we have genuinely never, ever been in a better spot than we are right now. We’re hitting the goals we used to only whisper about. The culture is the strongest it’s ever been. The team feels magnificent. We’re challenging each other... but respectfully. We’re not sitting in fake, artificial harmony where nobody says the hard thing. We’re saying the hard thing. We’re stretching each other. We’re pulling ourselves out of comfort zones and into very real growth zones. And the most beautiful part? Our people feel good being there. That’s the bit we're proudest of, actually. Some way, somehow, here we are... in a season where the standards are sky-high, the momentum is almost overwhelming, the wins keep rolling in, and the room still feels good. It feels safe. It feels electric. [it feels like the kind of workplace Iwe spent close to x12 years trying to build]. June 2026. Our best month ever. Our winning season, in full flight. [and a month I don’t think any of us will forget for a very long time].
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A few Instagram shifts we’re clocking lately 👀 And no, it’s not that “Instagram is dead” [lol]. ...it’s that we are deep in a discoverability era, which means followers have kinda never mattered less. So, here’s what we’re seeing across 70+ client accounts: 1️⃣ Likes are down across the board: but views and watch time? Up. Your audience is still there... they’re just lurking harder than ever. 2️⃣ Longer Reels are holding attention better. Especially when they’ve got a proper story arc and dynamic edits that keep the eyeballs eyeballing. 3️⃣ Inward-facing hooks are working. More “I”, more “me”, more personal perspective. People still want expertise... they just want it delivered through lived experience. 4️⃣ Carousels are still doing the heavy lifting for growth, but audiences are getting a little tired of the same old templated Canva graphics: the standard is shifting. The storytelling still needs to be there, but the format needs to feel fresher. 5️⃣ Storytelling is still absolutely eating... because no matter what the platform does, humans remain wildly interested in humans. The translation: stop creating like your followers are the only people watching. [they’re not]. Anyway, we're deeply obsessed with this stuff and spend an unhealthy amount of time clocking patterns, trends, and platform shifts so you don’t have to. #lol. [🫠🤝]
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In honour of Neurodiversity Pride Day tomorrow, we celebrated in the most TDP/most "me" way possible: ...with little tubs of my favourite Autistic safe food. 🥔 Mashed potato. 🥔 Just mashed potato. No steak. No garnish. No “and what would you like with that?” Just. The mash. And yes, I am absolutely the kind of person who will order mashed potato - and just mashed potato - at a restaurant, ***provided I’m around *safe* people who won’t make me feel like I need to launch into a TED Talk explaining why that’s the perfect meal. [lol] In 2025, when I was absolutely up-against-it as a Founder and dragging myself to most Fridays feeling completely defeated, I developed a very specific coping mechanism: 🥔 UberEats’ing mashed potato from @thestationhotelfootscray. [apparently I did this often enough that I earned a title among the workers there: “solo mash girl.”]. Which is, frankly, one of the greatest titles I’ve ever received. [lol]. And then - because life is camp - I was there in-person one day with my husband, bro-in-law, and sis-in-law… and the team there realised I was the famous solo mash girl. [like some kind of local celebrity, but for emotional support carbohydrates. #lol]. So yes, this year at TDP, Neurodiversity Pride Day was marked with a round of little containers of mashed potato in the office. Because if there’s one thing I’m passionate about, it’s normalising neurodivergence in all its forms... including the deeply specific, slightly iconic, very-autistic joy of a safe food that just ✨gets you✨ Happy Neurodiversity Pride Day for tomorrow to all who celebrate. May your safe foods be available, your sensory needs be respected, and your mashed potato always arrive hot.
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🌈 Welcome to my *~~neurodivergent~~* brain dump!!! Where I share all kinds of hyper fixations and whatever is tickling my fancy! 🌈 I had SO MUCH FUN making this!!!!!! I’ve loooongggg been wanting to create digital collages for funsies and this was a cool way to combine all kinds of obsessions I’m currently vibing HARD on. Not sure if I’ll do this every month but I’ll just update when I have actual, you know, updates. Also, please blast Liberian Girl on my behalf. Easily in the top 3 best MJ songs ever!!! Ok bye! #monthlydump #neurodivergent
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what can I say, I’ve got a type 😉 the women I photograph are multi-passionate and do a lot of different things, but they also have a lot in common. They…. • are deeply rooted in who they are • refuse to fit inside a box • are willing to be seen in their fullness • see the world differently and create accordingly • are grounded in their gifts • take their work seriously (but not themselves) • are deeply connected to their purpose • know their presence is part of their power • are creative beings that value collaboration • are magnetic because they show up as their full authentic selves Oh, and most love a lil boogie 🙃🪩 Which one (or 2) feels most like you? ⚡️
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One if the most special days for Nush and Ben shot on Super 8 ✨✨ #super8 #melbournewedding #super8wedding #melbournevideographer #melbourneweddingvideographer
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