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"home" - a collection, march 13th. 

there's no place like home. 

this will be my last collection before i move out. i designed it to reflect my time living in the countryside for the past 7 years. i will miss the nature and stillness here the most along with the beautiful sea. moving back to the city there wont much be much of that, all of my world building was done surrounded by this nature, the shoots, photos and designs reflect that perfectly. even most of my design language is drawn from right outside my home. it makes me wonder if my creative direction will change with the new environment im going to be living in.

- forever ardent, ardent zay 

sign up to sms 

friday 13th march, 8pm uk time/ 3pm est 

foreverardent.com
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“spite” - a collection, october 17th. 

i hated the world i was living in, so i made my own. 

i wanted to release this collection earlier but i needed to perfect the pieces and build a genuine world around my art. it took months of sampling, experimenting with different artworks to capture the core theme of this collection. 

my brands whole identity is about being passionate and pursuing what you truly love. however i always felt a bit of spite, the feeling of watching someone else live your dream. pushing me to work harder than yesterday. wanting to prove the people who doubted you wrong - not out of revenge but because my art deserves to be seen.

“why’s it that other people achieve my dream within a few months?” that’s what made me want to put my best work into this collection. i will make sure it improves each time.

a refusal to quit is a belief to keep going.

- forever ardent, ardent zay. 

sign up to sms (i might switch back to email)

saturday 17th october, 9pm uk time/ 4pm est 

animation done by myself. 

foreverardent.com
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"umber" denim 

february 28th, 5pm gmt.

umber is a warm, grounding colour—deep, rich and full of character. these jeans are designed with meaning, encouraging you to be passionate about what you love, create freely, and express yourself in your own unique way. 

pre made. i've ordered the bulk of the jeans, and while i'm doing everything i can to have them ready for shipping on release day, there may be a small delay due to production timing but i'll post all production updates on my story. this is not a pre order, so no long wait times — just a short one if needed. all sales are final. thank you for all your support <3 

february 28th, 2025 - 5pm gmt. 
see you all soon.
- forever ardent, ardent zay 

vid directed, edited & graded @beauavry 
model @jameelaelmaghrabi
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