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ariel kaye

@arielkaye

13.2K

followers

3978

following

Founder @parachutehome
Author, How To Make A House a Home
Mama to Lou and Van 🧡

POSTS STORIES REELS TAGGED

I recently had an expansive conversation with @arielkaye about AI and many other things. Her questions were so fun and thought-provoking, they deserved accompaniment so I illustrated them.

1. Leaving a job that’s limiting your growth
2. Being too early
3. What I’m most excited about (sabbatical, IRL teaching)
4. Time is the only ingredient
5. Small habits to start
6. What to not outsource (a lot)
7. Agents?
8. Where does AI not belong?
9. Dangerous mistakes
10. Avoid cognitive atrophy

I had to edit down because Ariel got me talking. So here is the distillation of what I think matters the most - to me, anyway!

Read Ariel’s newsletter Second Story View (and read our conversation: https://arielkaye.substack.com/p/grace-clarke-on-where-to-even-begin)

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Knowing when to show up and when to step back might be the hardest part of scaling a team.

@arielkaye (Founder of @parachutehome) shares why scaling well means protecting your highest-leverage work as a founder without becoming the bottleneck for every decision.

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this is fun i’m having fun :)))))

genuinely the most gorg night celebrating @gerihirsch and @sarahmtallman on the launch of @carteblanchebeauty ♥️✨ produced by dream girl @hannahsoboroff @hbeventsco

valid 😜

psa the lighting at van leeuwen is rly nice

we fight over who gets to wear this

you really never know what people are doing inside their own homes!!

we love uuuuuuu @carteblanchebeauty slash will i ever get away with wearing this again?

edible arrangement

secured the bag

if u saw us take this no u didn’t thx!!!!! ♥️ u

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✌️summer (peep the last pic to see my fall vibe)

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always take the sabbatical

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Analog summer ☀️

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It’s not summer in the Hamptons without our friends at @jennikaynehome who partnered with us on @galerieprovenancehouse. Their terrific outdoor furniture, sofa and beds really made the house a home. And the home a shoppable gallery. We are very grateful for our female-founder partners who helped bring this project to life including chic towels and comfy bedding by @parachutehome and fabulous rugs from @armadilloandco. Our summer is wrapping up soon so come visit us out east before we turn into pumpkins.

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core memories. 90s summer. all the activities!!!

✈️ Fly Into
• Glacier Park International (FCA)

☕ Coffee & Breakfast
• Fleur (best fresh sourdough!)
• Loula’s
• Buffalo Cafe
• Montana Coffee Traders
• Folklore Coffee
• Swift Creek
• Amazing Crepes

🍽️ Eat
• Abruzzo Italian Kitchen
• Herb & Omni
• Urban Omakase Rooftop
• Tupelo Grille
• Sacred Waters Brewing Co.
• Craggy Range
• Blackstar Brewery & Restaurant
• Jalisco Cantina
• Gunsite Saloon
• MacKenzie River Pizza Co.

🍸 Drink
• Tiki Bar at The Lodge at Whitefish Lake
• The Bar at Kemo Sabe
• Spotted Bear Spirits
• Bonsai Brewing Project
• Great Northern Bar
• Bulldog Saloon
• Gunsite Saloon

🏔️ Do
• Wake surf on Whitefish Lake
• Whitewater rafting
• Big Sky Waterpark
• Alpine Slide at Whitefish Mountain Resort
• Scenic lift ride at Whitefish Mountain Resort
• Zipline at Whitefish Mountain Resort
• Paddleboard or kayak Whitefish Lake
• Cherry picking in Flathead Valley 🍒
• Pin & Cue Bowling
• Drive Going-to-the-Sun Road
• Hike Glacier National Park
• Stroll downtown Whitefish
• Catch a Glacier Range Riders game
• Rent e-bikes around town
• Go to the Blue Moon Brash Rodeo (Thursdays)
• Take a hot sculpt class at Love Yoga

🍦 Sweet Treats
• Sweet Peaks Ice Cream
• Clydesdale Creamery
• Snowghost Ice Cream
• Farm to Table Ice Cream (Columbia Falls)

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Reminder: premium brands don't apologize for price.

Founder @arielkaye shares how @parachutehome learned to sell through quality, values, and customer experience, not discount language.

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lake life 🚤 >>>

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A little slice of summer.

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