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Ariel White | Fractional CMO

@arielwhite.cmo

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šŸ‘©šŸ»ā€šŸ’» Fractional Marketing Services
šŸ“ˆ Strategy ā€¢ Messaging ā€¢ Growth Systems
ā˜•ļø Helping founders design simple, clear marketing that drives results
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Ariel + Monica ā€œIā€™m somewhere between what I was and what Iā€™m becomingā€
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šŸŽ„: BTS with @kwonmedia_sports and @clayawebb Monica never ceases to amaze me with how fast and gracefully she can move with all that equipment to capture athletes in their true essence - her ability to immediately match the energy of her subject is exactly why sheā€™s the best at what she does. This was such a fun shoot with Clay, heā€™s truly fearless on those hills and I canā€™t wait for you all to see him in action in the final product. Athlete: @clayawebb Team: @speedfarmracing Brand Ambassador: @arcteryxbc @arcteryx Videography: @kwonmedia_sports Direction: šŸ™‹šŸ»ā€ā™€ļø
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Letā€™s add more fun onto your plate! Forget meal plans and macro countingā€”both have their place, but adding nutrients, colour, and variety is what helps to make your fuelling strategy sustainable. And, you might be surprised to learn that your favourite snacks and treats have a space in your program. Book your free consult with Rayvin and get started learning how to fuel for your sport or lifestyle.
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Itā€™s time to stop using chatGPT to create cookie-cutter meal planning that doesnā€™t work for your lifestyle. Your fuelling requirements are not just plug-and-play based on your age and body composition. Whether youā€™re an athlete, a busy parent, or recovering from an injury, your body will require different nutrition to provide energy, recover well, and achieve the results youā€™re looking for. Book with Rayvin using the link in our bio, or DM @shape.by.rayve for more info šŸŽ diet, nutrition, fuel for performance, athlete, performance athlete, nutrition coaching, holistic wellness
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Tired of feeling guilty every time you eat something ā€œoff planā€? Youā€™re not alone, and youā€™re not doing anything wrong. Food should fuel you and bring you joy. Letā€™s make it simple again ā¤ļø Book your discovery call today at buildwellness.ca (link in bio!) intuitive eating, dietitian, victoria bc, fuel like an athlete, build wellness, the movement initiative
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Bryn Thompson - physiotherapist and mentor lead us through an awesome introduction to breathwork! In this we focused on the use and breath to balance the parasympathetic & sympathetic drive ! Connecting with this primal activity is essential for dealing with the craziest in our lives. Thank you to all that came to experience just a taste of the many stories and ancestral knowledge passed through this work. šŸ™Œ @adamkeenanthrows and @jerimiahbfab for setting up šŸ™ @kwonmedia_sports and @arielwhite.cmo for capturing a special event šŸ’Ŗ @tfagym - different look same great space
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Media and Marketing team for Rayvin Wombold Registered Dietitian for BUILD WELLNESS @the_movement_initiative @shape.by.rayve Ariel White @arielwhite.cmo Monica Kwon @kwonmedia_sports
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Why do we still need to celebrate International Womenā€™s Day? Itā€™s not ā€œjust another day to celebrate womenā€ for the sake of it. Itā€™s a day we acknowledge and pay respects to the women who have fought for our right to exist the way we do today. Itā€™s a day to recognize and highlight the achievements of women, because we were not always allowed a seat at every table. I work in health tech, at a time where women are not only working in clinical roles, but actively BUILDING the clinical tools and infrastructures that exist in our Islandā€™s hospitals. My immediate team and nearly every leadership person I interact with are female. Itā€™s only been 35-65 years since women were permitted to even take a job without their husband or fatherā€™s signed permission (depending on country). Women still only make up 28% of STEM roles. I have run more than 40 races in my lifetime, I lift weights almost every day, and today Iā€™m participating in my second deadlifting competition. There are still countries today where weightlifting, and participating in sports is ILLEGAL for women. Last year, I signed a lease on my own apartment and bought a brand new car. In my motherā€™s lifetime (51 years), women were not permitted to hold credit cards, take out loans, sign legal documents, or even have their own bank accounts. This is still true for women in more than 50 countries. It has been only 53 years since women in the US could legally use birth control - yet only 32 years since marital r*pe became illegal, and only 27 years since systematic r*pe was coded a war crime. To this day, women in the US do not have access to abortions even if it is a life saving measure. On International Womenā€™s Day I have so much gratitude for the progress weā€™ve made, but give myself permission to feel some grief that I have to feel grateful at all, and that we still have so much work to do. contā€™d below šŸ‘‡
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a dinner with eight new gal pals who were doing cool things to elevate women in our community the planting of a seed that would grow into a big idea to combine forces 10 months of ideating and planning and slashing and burning and refining and organizing at least 47 nights being ruthlessly awaken by thoughts of overcapacity rooms and sudden realizations of of unanswered emails or unchecked to-dos to execute a full day summit with three workshops, five speakers, two performances, and a fun little soireĢe to celebrate international womenā€™s day @heathervanmunster there is absolutely no way you are a mere mortal - the level of consideration and care and detail that went into planning this event (while working full time, momming two sporty boys, facilitating workshops, and attending university) has me so grateful to be your copilot. @ccomptxn your eye for design, social media prowess, and uncanny ability to take my (completely incoherent at times) brain dumps and turn them into something worth sharing helped us build the buzz we needed to find sponsorship, promote this event, and sell out in less than three days. @clairityc7 your attention to detail and thoughtful consideration of all angles, viewpoints, and outside the box ideation created meaning out of every mess - thank you for being so skilled at bringing us all down to earth and reminding us to breathe @assifrommali your seemingly never ending energy, ability to captivate a crowd, fearless, bold, diplomatic and empathetic approach to navigating any topic (even the tough ones), made you the only choice as our emcee - you absolutely made the day @tlcsummers you bravely facilitated your workshop solo and inspired those in our community to pledge their actionable steps toward more equity and inclusion in their workplaces and communities - I canā€™t wait to revisit this topic with you in a few short weeks! @jmrogal is a newly minted web designer - add that to the list! thank you for facilitating an incredible workshop and inspiring us to consider the lollipop moments that showcased our own and othersā€™ leadership, reminding us all to unlock our potential. we are @womenontherise.ca šŸ’œ
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itā€™s been a month since I co-organized and facilitated this full-day summit as part of @womenontherise.ca, and I still have moments of wondering how the heck somebody like me got to stand up there with eight of victoriaā€™s coolest leaders and see our ideas materialize into this day. during our second workshop, ā€œeveryday leadership,ā€ I got a little vulnerable in sharing my nonlinear education and career path - from spending six years in post-secondary yet never actually earning a formal degree (I used the words ā€œdicking around in schoolā€ in front of a room full of professionals and Iā€™m wondering if Iā€™ll ever learn to properly prepare a speech so I donā€™t say shit like that off the cuff - but also itā€™s kind of on-brand for me at this stage), to dabbling in more than ten different industries before deciding that my niche is actually no niche at all and Iā€™m actually quite adept at having my hands in multiple projects at one time, to building my own team from scratch, starting a contracting business, and finding myself in a position of influence through leading and facilitating workshops, connecting women, and planning events. I used to look at people who follow the traditional path: high school, uni, internship, corporate ladder climber - and convince myself that because of my circumstances, tough experiences, and, letā€™s be honest, questionable life choices, Iā€™d never be a person whoā€™s voice, ideas, or opinions mattered. but what I did know is I was extraordinarily passionate about coaching others to find their purpose, their why, their strength, their motivation, their passions, and their drive. I love helping others get curious about their strengths and bringing them forward to achieve their big, hairy, audacious goals - to me thatā€™s great leadership. at first I took a ā€œfake it til you make itā€ approach.I showed up to the networking events and attended the workshops. I dressed the part. I listened and I watched and I asked a lot of probably stupid questions. I used every penny my companyā€™s education fund to take courses and took free certifications to upskill my expertise and I put myself forward for opportunities that scared the shit out of me. ContšŸ‘‡šŸ¼
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interrupting the photos of me looking like a badass in the gym with some photos of me looking like a badass onstage. in truth, I look way more badass on instagram and linkedin than I actually am IRL but donā€™t tell anybody šŸ˜‰ standing onstage at this yearā€™s @wnorthconnect conference at the @fswhistler as the closing MC to introduce the pecha kucha speakers was honestly the coolest experience. Iā€™m a writer both by passion and trade, and spend a lot of time writing and editing scripts, keynotes, interviews, and copy for other people, but speaking onstage and being on camera is a little uncomfy for me. one of my stretch goals last year was to do more public speaking and lean into that discomfort - since, Iā€™ve given six talks on trauma informed leadership, facilitated two WNORTH forums for marcomm experts, hosted a IWD event, was a guest on a podcast, hosted a course on business writing and finally, was invited to speak onstage at this international conference. I told a story about how when I was surfing a couple of years ago with @bitchesandbarrels I had this moment in the sunset with the girls getting perfect wave after perfect wave and I felt this sudden surge of overwhelming happiness and awareness of just how beautiful the moment was - I coined it a tiny explosion of gratitude, which is actually included in the title of the book Iā€™m writing (šŸ¤). in the midst of feeling a little awkward with the lights and 250 sets of eyes on me, the stark awareness that my feet and mouth do not move well in unison, and the wishing I had worn a damn belt - I took a moment to pause and take in the gratitude, for the fact that I was up there in the first place, but also for the women and men who have championed me, mentored me, sponsored me, and put me forward for opportunities such as these, for believing in my experience, expertise, and insights, and for giving me a platform to share them with others. this month, Iā€™m hosting our WNORTH Victoria summer event on July 25th, followed by our two year anniversary event on Sept 19 facilitated by @danielle.awarelyleadership and sponsored by @urbansystems - visit wnorthconnect.com to register. šŸ¤
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