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End is not the End, infact, End means.."Effort never dies"
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Before we celebrate Her arrival, we remember what She stands for.

The courage to confront.
The strength to protect.
The fire to destroy.
The power to begin.

Joyee does not merely celebrate the Goddess. We celebrate the Shakti she awakens in us.

JOYEE IS SHAKTI.
SHAKTI IS YOU.

Joyee, inspired by Shakti.
.
.
.

Movement Artists:
Piya Seal (Kali)
Rakesh Biswas (Chhau), and Sinjini 

MakeUp & Hair: Sweety Biswas and Sinjini 
Art Director: Prashanta Mistri
Director Of Photography: Arnab Guha
1st Assistant Camera: Aniruddha Das
2nd Assistant Camera: Animesh Das
Additional Camera Team: Anupam Das
Assistant Director: Aditi Bharati
Editor: Susmit Nandy 
VFX: Rahul Pan & Susmit Nandy
Colorist: Soumitra Sarkar 
Studio: Editfx Studios 
Director: Rahoul Mukherjiee

Joyee Team:

Shoot Co ordinator- Nicolette Ann Barno & Anupriya Pandey
Transport- Dhananjay Singh Rajput
Groundwork Co-ordinator- Sudipto Barik
Accounts- Totan Ghosh
Music- Inspired By Kali Mantra 

Concept & Vision- Sinjini & Anand

Costume: Joyee

It’s a Damru Production
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ADESH β€” not a command, but a calling.
A call from within. A journey of surrender, movement and self-discovery.

Rooted in the spiritual traditions of India and expressed through the raw, timeless language of JOG by Joyee, Adesh is more than a word β€” it is an invocation to walk your path.

Listen to the call. Follow the path.

JOG by Joyee | ADESH

Credit:

Concept: @anand_daniels
Direction: @rahoul_mukherjiee
Face: @explorecreatures
Cinematography: @arnav.guha
Costume and Styling: @sinjeeni
Kathak dancers: @amrit.mishra.1253
@rajatdancer123
Edit: @agantuk_02
Graphics: @rahul_naamm_toh_suna_hoga
Art: Prasanta Mistri
Make Up & Hair: @sweetys__makeover
Assistant Director: @aditirimi

Shot in Varanasi.

#Adesh #JogByJoyee #Joyee #SpiritualFashion #IndianFashion #IndianHeritage #IndianCulture #TraditionalFashion #ContemporaryIndianFashion #SlowFashion #ArtisanalFashion #Spirituality #IndianAesthetic #KolkataFashion #madeinindia
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