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Ashley | Founder of The Mama Label ™ | Motherhood Brand

@ashco.xo

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1406

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Mama gear for 5am wake-ups & 3pm meltdowns 🤎
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I’m not sure what’s worse, the 7am timbits time slot or the now 9pm game time slots 🙈🥅🏒

Hockey mom | hockey life | rink life |

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Because having a community and feeling supported aren’t always the same thing. 🤍

I love this community. I love the conversations, the DMs, the moms who have found a little corner of the internet where they feel less alone.

But the reality is, social media can be a really hard place to navigate motherhood.

You can share something as simple as responding to your toddler at night, breastfeeding past infancy, or choosing not to sleep train… and suddenly you’re being told you’re doing too much, creating bad habits, or need to teach your child to be independent.
And honestly? I’m tired of watching moms feel like they have to defend every decision they make.

That’s why I created the Bizzy Village.
Not because I want to leave Instagram or start over somewhere else. But because I wanted to create a space where we could go deeper.
A space for the conversations that don’t fit into a 30-second reel. Where you can ask questions, learn about your child’s sleep and development, and talk honestly about motherhood without feeling judged for doing things differently.
Because you don’t need another person telling you everything you’re doing wrong. You need support. You need community. You need to know you’re not alone.
And that’s what I want the Bizzy Village to be. 🥹🤍
If you’ve been craving that kind of space, I’d love to have you there. Comment VILLAGE and I’ll send you the link to ours 🤍

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With my first, I spent SO much time trying to figure out what was causing every wake-up. Was she overtired? Undertired? Was I doing something wrong? Why wouldn’t she sleep longer stretches? 🫠

I was constantly counting wake-ups, searching for answers and feeling like I was failing at something that was supposed to come naturally.

Everything changed when I stopped trying to fix her sleep and started working with her instead of against her.

Cosleeping allowed me to get more rest, stop watching the clock and actually enjoy motherhood a little more. I stopped seeing every wake-up as a problem that needed solving.

And to be honest with you that shift did more for my mental health than chasing independent sleep ever could.

I wish more moms knew that you don’t have to spend your postpartum days trying to get your baby to sleep a certain way. Sometimes, understanding normal infant sleep and finding what works for YOUR family changes everything. 🤍

This is exactly why I created the Bizzy Village. A space to learn, ask questions and feel supported without the pressure to constantly fix your baby.

Comment VILLAGE and I’ll send you the link to join us. 🫶🏼

PS - stop counting wake ups (it’ll change your life!)

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Spill the tea, where are we getting the most bang for our buck?! Let’s help each other out in this wild economy!

Gas prices | humor | family life | travel

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Being a cosleeping mom means I LOVE the cuddles, but sometimes I just need 10 minutes to myself. 🤍

Because you can love the closeness of motherhood AND still need a little space to feel like yourself again.

And one of my biggest obsessions that’s helped us find that balance? FLOOR BEDS.

All three of my kids have had floor beds, and I love having a setup that gives us the best of both worlds: closeness when they need us and a little more space when we need it, too. 🫶🏼

If you’ve been thinking about transitioning your little one from the family bed or crib to a floor bed but have no idea where to start, I’ve got you!

Comment FLOORBED and I’ll send you my floor bed guide to help you navigate the transition. 🤍

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Skincare @understorybotanicals
Cozy set @ashco.xo
Use code: KELLY15 for 15% off 🤍

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Can we normalize babies, toddlers AND children waking at night and needing us to help them fall back asleep? 🤍

There’s a reason I don’t recommend rushing into night weaning before 18 months–2 years. Breastfeeding is about so much more than milk. It’s comfort, connection, regulation and nourishment. And every child and every family is different. 💕

Your baby isn’t broken because they wake up. Your toddler isn’t manipulating you by asking to nurse. And you don’t have to rush to change something that’s working for your family.

I want this to be a space where we can talk about normal infant sleep, night waking and responsive parenting without the guilt or judgment.

Come join us in the Bizzy Village 🫶🏼 Comment VILLAGE and I’ll send you the link to our group chat!

And let’s normalize this together 👇🏼
Tell me your little one’s age and if you’re still responding to night wakings with milk after 12 months. 💕 I’ll go first! 🤍

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@ashco.xo keeping me cozy while cosleeping
KELLY15 gets you 15% off 😘

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We just want the best for each other and our communities- so we are so excited to bring you the Ash & Ash Romper! Now launching exclusively over on the @ashco.xo website only and in limited quantities!! Shop now!

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The new Ash & Ash Romper is ALMOST here! Soft, cozy, and ridiculously cute- it’s very limited and you need it! Set your alarms for 5pm PT/ 8pm ET tonight, Weds Oct 7. @ashco.xo x @smashtess ❤️

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🚨 THE ASH & ASH ROMPER GIVEAWAY 🚨

Two Ashes. One really good romper. And one of you is getting it. 👀

GIVEAWAY CLOSED- winner DM’d! Meet the Ash & Ash Romper—created by @smashtess x @ashco.xo ❤️ A ridiculously cozy sweat-fleece romper made for the million things mamas do in a day, with a subtle MAMA detail on the chest.

And because this collab is VERY limited, we’re giving one away before they’re gone.

TO ENTER:
🤎 Follow @smashtess + @ashco.xo
🤎 Tag a friend below

Every tag = another chance to win.

Easy. Cozy. Cool. Made by two Ashes who get it. Winner announced Tonight, Tues Oct 6 at 8PM PT! Romper launches Weds Oct 7!

Good luck, mamas. This one won’t be around for long. 👀 No purchase necessary. Open to legal residents of Canada and the United States who have reached the age of majority in their province, territory or state of residence. Void where prohibited. This giveaway is not sponsored, endorsed, administered by, or associated with Instagram or Meta. Winner will only be contacted by @ashco.xo or @smashtess. We will never ask for payment or credit card information to claim a prize.

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GIVEAWAY CLOSED

‼️Ultimate Hockey Mom GIVEAWAY!! 🏒‼️

4 amazing female founded brands 1 epic Back to Hockey prize bundle valued over $400:

@ashco.xo —> $75 gift card
@trng_szn —> ball cap
@craftedbycitrus —> All Star Hockey Necklace
@seatsquare —> Kushee luxe padded seat cushion

HOW TO ENTER👇👇👇

1️⃣ LIKE this post
2️⃣ FOLLOW all 4 accounts:
@ashco.xo
@trng_szn
@craftedbycitrus
@seatsquare

3️⃣ TAG a hockey mom in the comments (each separate tag counts as an entry!)

🤩SHARE this post in your stories for 5 BONUS entries (remember to TAG all 4 accounts)

A little love for Canadian small businesses 🇨🇦and a BIG shoutout & appreciation to all the moms out there who spend countless hours at the rink, driving to tournaments, and cheering on their kids🏒❤️

Good luck and happy hockey season!!🏒🏒

🫶Not a Hockey MOM…spread the love and share this post with any SPORTS MOM

The Back to Hockey Giveaway closes Wed Sept 30th, 2026 at 11:59PM. One winner will be announced Oct 2nd on @seatsquare instagram stories

Open to Canadian and USA Residents only, winner will be DM’d only from all 4 participating brands once the contest closes. We will never ask for banking information.

#hockeymomlife #canadiangiveaway #canadianbrands #hockeymom #backtohockey Giveaway for hockey moms. 4 Canadian female founded brands supporting back to hockey season

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My closet and I are BEYOND ready!!!
🍁 🎃 🍂 🌰 🐿️ 🤎

Mom fashion, post partum fashion, modern motherhood, fashion reel, mom life , thrifted fashion, Plato’s closet partner, comfort dressing, fall dressing, fall fashion, layers, quiet luxury fashion, effortless fashion, effortless style, size 12, curvy , curvy fashion

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Sure, we can call it that🙃

Anyone else feel guilty the second they’re not doing something productive?! I wish my brain would turn off sometimes😂😂

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