Instagram story viewer> @ashleylazar> Tagged

Ashley Lazar

@ashleylazar

2K

followers

484

following

Brand Manager @gourmettraveller @beautycrew @beautyheaven

POSTS STORIES REELS TAGGED

What a day yesterday at the AIMCO Creator Summit! We loved bringing our content to life on stage and across the event - from Content Conversations with Australia’s leading marketers and creators to sweet moments with our lollies keeping the day full of smiles.

Are Media led the conversation on how creator–publisher partnerships and credibility-led influence drive real results for trusted brands.

Highlights from the day included:

- Shivani Maharaj, WPP Media Australia & New Zealand, Catherine Wolkers, Wavemaker and Nicky Briger - sharing insights from The Power Gap research on women 45+ and why credibility is everything
- Aaron Matthews, Original Audio - the power of sound, memory, and trust in marketing
- Lucy Asker & Hannah Fillis, MECCA Brands - building depth, trust, and connection in beauty content
- Steph De Sousa - what makes creator partnerships succeed, leveraging trusted audiences and premium content to convert
- Priya Addams Williams, Shift 20 Initiative - the future of inclusive content and representation
- Nathan Powell, Fabulate - trust as the real currency for creators and publishers

A huge thank you to our wonderful interviewers, Lucinda Pitt and Ashley Lazar, for guiding these conversations so brilliantly, and to all our incredible speakers, creators, and marketers who joined the conversation - your insights are shaping the future of media, content, and influence.

#AreMedia #AIMCOSummit #ContentConversations #CredibilityOverHype #Women45Plus #CreatorEconomy #MediaStrategy #TrustedContent #PremiumPublishing

52

2

@mcdonaldsau & I have something going on! 😜
#wrk #TL 2017

749

1

#banquet of #champions #teamdinner #dreamteam

22

1

Lucky enough TO LOVE the people I work with 💛

13

2

Hahah @ashleylazar checking out her own ass in the hand mirror after I told her I can see her knickers!!! #VPL #Undies #priceless #lovethisgirl

4

0