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Augmented Reality Co

@augmentedrealityco

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“SOLID FOUNDATION”
For @adidasoriginals with @newyorksunshine

10ft chrome sculpture of stacked breakdancers, installed permanently at Adidas Orginals 135 spring st, NYC.

The piece lives at the intersection of New York City, Adidas, and breakdancing culture. Breakdancing was born on NYC streets, often on cardboard laid down wherever space could be claimed.

Cardboard was never meant to last, but what happened on top of it did. This piece pulls that foundation into a new context, using the abstracted shell toe shoebox as both platform and artifact. The dancers build upward, each one carried by the last, turning something temporary into something permanent.

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Some BTS and product from this weekend!
Big thank you to all who made it possible:
@augmentedrealityco
@canalstreetlab
@zeexbow

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‘47 and Tyrrell Winston for NBA All Star Weekend 2025 at NBA Crossover. Come out over the weekend to get limited edition product! Vintage inspired garms + graphics.

With help from our friends at @augmentedrealitco !!

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MAXXED OUT. @Augmentedrealityco partnered with @Nike for Air Max Day 2023, paying homage to the boundary-pushing innovation of the iconic Air Max sneakers. We designed 10 immersive experiences to reintroduce 10 signature Air Max silhouettes to the next generation. Each digital experience brings to life the unique characteristics, influences, and artifacts of each model, offering a one-of-a-kind viewing experience.

The collective story of Air Max was told by more than 5 million people from around the globe. These experiences were launched globally both in-store and digitally via @NikeSportswear.

In collaboration with:
@recess.studios

Sound Design by:
@ayochillmannn

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@Augmentedrealityco for @Nike for the release of the AM1 Ugly Duckling Pack. The augmented reality first look allowed customers around the world to have a magical unveiling of the shoes.

In an increasingly digital world customers are shopping quicker and different then ever before. First looks allow your product to quickly standout in a competitive market. To accompany the first look we launched a selfie AR experience that allowed for a sharable branded experience.

In partnership with @recess.studios

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@augmentedrealityco for @Nike x @concepts SB Dunk Low “Lobster” released in Miami during 2022 Art Basel Week. The AR experience was the first stop for customers and allowed them to turn the entire facade into a live 3D “painting”. The packaging, shopping experiences, and AR experience took direct reference from Salvador Dali and his work.

AR allows you to bring your pop-up to life with animated 3D experiences. Create organic social media posting with engaging animated 3D experiences that your customers want to share.

In partnership with @recess.studios

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Born to compete, @augmentedrelaityco for @Nike & @concetps. This selfie AR experience allowed customers from around the world to try on the Nike Show X3 Elites.

@augmentedrealityco helps businesses connect with customers in new and innovative ways, increasing sales, engagement, and reach.

In partnership with @recess.studios

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@augmentedrealityco for @nike x @kasina. To announce the 25th anniversary of their collaboration we created a short commercial and augmented reality experience.

The AR experience was launched in South Korea and allowed customers a first look experience of the Won-Ang @Nike AM1. The experience places our 3D characters into the world around them. Additionally it came to life via a self filter.

Blur the lines between the real and digital worlds to create a memorable first impression for your customers.

In partnership with @recess.studios

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@augmentedrealityco x @Footlocker for the @Nike Alter & Reveal collection. To announce the release of the collection we created two AR experiences that allowed for a first look at the product and its functionality. The first is a branded billboard that showcases the before and after of each shoe which showcases the alter & reveal aspects of the shoe.

An interactive selfie experiences also accompanied the release. AR allows for your product to be instantly shared around the globe in a way like never before. Blur the lines between the real and digital worlds to create a memorable first impression for your customers.

In partnership with @recess.studios @champssports @footlocker

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@augmentedrealityco x @undefeatedinc for Super Bowl LVI in Los Angeles. A microsite developed by @augmentedrealityco hosted information surrounding the weekends programing, links to partner websites, and hosted the AR experiences.

Use the magic of augmented reality to create unforgettable branded experiences for customers. AR creates a viral marketing opportunity for businesses, as customers will be eager to share their experiences with others.

In partnership with @recess.studios

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