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AURAE ✨ | UK Luxury Streetwear Brand
Premium Hoodies • Tees • Joggers

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*added to autumn essentials* @aurae.uk

“SOPH10” ad

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AURAE’S END OF SEASON SALE IS NOW LIVE! 🚨

Get 30% OFF our Signature Relaxed Shorts.

Available in red, beige and black.

Shop now while stocks last 👇🏽

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Just vibes and discipline

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AURAE’S END OF SEASON SALE IS NOW LIVE! 🚨

Get 30% OFF our Signature Relaxed Shorts.

Available in red, beige and black.

Shop now while stocks last 👇🏽

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Amante Evenings 🌅

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R&R 🏝️

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⏳ 24 HOURS LEFT!

20% OFF @aurae.uk with code ANDTHENEW 🏆

Thank you for the unbelievable support so far ❤️

Don’t miss out 👊🏽

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To celebrate bringing the belts back home… 🏆

20% OFF AURAE FOR 48 HOURS!

Use code ANDTHENEW at checkout 👊🏽

Thank you for all the support ❤️

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🥊The adjustments that made the difference

Callum Simpson settles the score.

Eight months after losing to “Trojan” Williamson, Simpson flips the script at the First Direct Arena, winning a unanimous decision and bringing the belts back to Yorkshire.

The opening rounds followed a familiar pattern: Simpson started fast. But this time, the adjustments were clear.

He was less mobile, planted his feet and fought with a much more aggressive mindset. Even the jab was thrown with real intent and weight — not simply as a range-finder or a way to set up combinations, but as an offensive weapon in its own right.

That heavier approach was evident from the opening rounds. By Round 3, Simpson was landing the right hand and following up with two-handed combinations at close range. Williamson absorbed the punishment and stayed in the fight through sheer durability and toughness.

The game plan looked clear: Simpson wanted to break Williamson down early and take control before the halfway point.

But “Trojan” had his answer.

From Rounds 7 to 9, Williamson found his best momentum, forcing Simpson into difficult moments. A sharp right hand caught the Barnsley fighter clean and briefly changed the momentum.

From there, it was a war to the final bell, with both men refusing to give an inch until the very last second.

My scorecard matched Tony Bellew’s: Simpson wins.

The belts are back in Yorkshire.

Respect to Williamson — a warrior who refused to fold.

But Simpson’s adjustments, together with the change in his corner, made the difference tonight.

The rivalry is now 1-1. Do we need a third fight?

#boxing #daznboxing #williamsonsimpson2 #boxe #boxinglife

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AND THE NEW… TWO TIME BRITISH AND COMMONWEALTH CHAMPION 🏆

The support last night was unbelievable!

To everyone who travelled to Leeds, bought a ticket, watched from home, sent me messages and backed me through the highs and the lows… THANK YOU! 🙌🏽

“Adversity doesn’t build character. It reveals it.”

I say it all the time, but I genuinely love our town, I’m proud to be from Barnsley and even prouder to represent every single one of you each time I step into that ring 👊🏽❤️

The belts are coming home to Barnsley 🔴⚪️

Redemption complete ✅

ONE OF OUR OWN 🥊

@boxxer | @daznboxing | @firstdirectbankarena | @barnsleyfc

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REDEMPTION. REVENGE. CHAMPION.

What a night for @callumsimp 🙌🏻

Nine months after suffering the first defeat of his professional career against Troy Williamson in this very arena, Callum walked back into the First Direct Arena tonight and wrote every wrong from that first fight.

12 rounds. No shortcuts. No excuses. Just heart, composure, determination and championship-level boxing.

A brilliant performance saw Simpson take a unanimous decision victory over Williamson and reclaim the British and Commonwealth Super-Middleweight titles. 🏆

From being stopped in the 10th round and losing his unbeaten record… to coming back into the same arena and beating the man who handed him that defeat.

THAT is redemption.

THAT is a true champion. 🥊

Take a bow, Callum Simpson. What a performance. What a rematch. What a story. 🇬🇧🔥

#Boxing #CallumSimpson #SimpsonWilliamson2 #LeedsBoxingPromo

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IT’S FIGHT DAY! 🥊🔥

Months of hard work, sacrifice, and preparation have all led to tonight.

Thank you to everyone who’s supported the journey… it’s time to put on a show.

If you’re coming down, watching from home or repping @aurae.uk . Your support means everything. Thank you ❤️

Let’s get the job done!!

#ANDTHENEW #TeamSimpson #Aurae

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