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Artists and Brands - Are you taking your brand and vision serious or nah? If you feel called out, I’m guessing the answer is NAH…

But keep reading, I got you. Let me explain 🫔

In 2025, regardless of your industry, your keyword needs to be INTENT! 

I have a laser focused vision for my brand and my work. Not everyone and every space is going to align to that brand vision. AND THATS OK. I have to protect my brand by only doing things that align to it. 

I LOVE COLLABORATION, when it’s organic and mutually makes sense.

But if I collab with someone who doesn’t align with my brand, it will not resonate with my target audience and I won’t reach where I’m trying to go. In fact, it could even dilute my brand and set me backwards.

So, it’s not personal, it’s business. And you should take care of business too. Be intentional with your brand’s vision! Be intentional with who you work with. And understand that not all collabs make sense mutually - and that this is ok.

Also, leaving this here so I don’t gotta say this to anybody in person in 2025. šŸ˜‚

#beintentional #haveavision #collaborations #collaborating #oversaturated #2025goals #creativedirection #makebetterchoices
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