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Avery Akkineni

@avery.akkineni

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musings, marketing, miami ✨
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Nothing beats a bit of Analog Life. @vaynerx fcmo summit 2026 3 Soundbites of the week: “There’s a decent likelihood your son in law will be a robot” “AI is like running a marathon. You need to prepare and train before just being thrown into the race and running out of breath. Soon you’re going to be thrown in. Prepare now.” “Social algorithms don’t change you, they expose you. Your feed is a mirror of who you really are.“
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Leaning into networking that doesn’t feel like networking… Kinda chic. 💅 Day 2 of our FCMO Summit with @femalequotient at the stunning @calamigosranch, and the ‘sleepover-summer-camp, are-we-becoming-best-friends’ vibes were in full swing. Check out the highlights: ✨An unforgettable chat on the power of personal branding led by @garyvee and @shelleyzalis. ✨ Breakout sessions tapping into leadership, tech, and modern relevance. ✨A special recording of our @vxmarketingforthenow Podcast, with our incredible lineup of Future CMOs. ✨Plus a grand finale, complete with dinner by the beach and a cozy roundtable session discussing what’s next in marketing. Tune back in for the final Day 3 recap (and more!) ✨
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You heard correctly btw. 😉💁‍♀️ @shelleyzalis @femalequotient
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It may be a 4-day work week, but that doesn’t mean there’s any less marketing news to catch up on. Here’s everything you missed, courtesy of VaynerX CMO, @avery.akkineni DID YOU KNOW… 👉A NEW MARKETING CONFERENCE HAS ENTERED THE BUILDING? @jupiterfestivalmiami 👉OVER IN NYC, @dhar.mann BECAME @advertisingweek NEW YORK’S VERY FIRST CHIEF CREATOR OFFICER? 👉@vizio TEAMED UP WITH @geico TO LAUNCH 40 CREATOR CHANNELS + A HOLIDAY MOVIE? 👉@wetones AND @ro.sparks HAD EVERYONE TALKING ABOUT THEIR NSFW ADS? 👉OVER IN MIAMI, @nemavand DROPPED THE MIC ON WHAT THE FUTURE OF CONTENT LOOKS LIKE (HINT: IT’S ALL ABOUT MICRODRAMAS!) See you back here, same time next week for the #DoYouKnowShow! 🎤
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Industry leaders didn’t hold back at #AWNY2026. 🚀 If there’s a theme from these “overheard” moments, it’s that the next era of marketing requires a completely different mindset. We’re talking: 🤖 Video Feeds AI Search 🎪 IRL is the New Luxury ⏪ The Analog Resurgence 🛒 The Affiliate Flywheel Swipe through for some of the most candid, overheard moments from the week. ➡️
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Analog is the new luxury. ✨ Amidst the chaos of #AWNY2026, we took things IRL & offline. We co-hosted an intimate Analog After Hours Marketers Dinner at @flyfishclub with @bighappymedia. This night brought together an incredible group of marketing leaders from Coach, Tarte Cosmetics, L’Oreal, and more! Two takeaways we’re still thinking about today: 🤝 The rise of IRL. With home-hosting down and AI everywhere, people are craving real human connection. The act of “being hosted” is the new premium experience. 💼 The evolution of the executive. The traditional corporate roles are completely shifting. Expect to see more leaders stepping up as executives of their own personal brands. In a digital-first world, shared analog experiences are your biggest brand differentiator. Connecting interesting minds is a leadership skill that never goes out of style. A huge thanks to our Big Happy co-hosts for an incredible night (and the epic backgammon sets 🎲). Where do you see the biggest opportunity for brands to create meaningful IRL experiences right now? 👇
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The leaves are changing color, there’s a slight chill in the air, and what do you know? The Do You Know Show is back with the latest marketing news from this week. Hosted by @avery.akkineni (CMO, VaynerX), here’s what you might have missed in the marketing world. 🌎 DO YOU KNOW… 👉@advertisingweek NEW YORK IS HAPPENING RIGHT NOW? 👉STATS SHOW THAT FEWER PEOPLE ARE HOSTING FRIENDS & FAMILY? 👉THE LAUGHING COW LOST ITS SMILE? @britanniacheese 👉 @eeeeeatscon IS BACK WITH MORE VIRAL CREATIONS THAN EVER? Sit back, relax, and catch up on everything that happened while you were clocked out. 😉
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Debates >>> Panels. 🎤💥 At Shoptalk Fall Nashville, our VaynerX CMO, @avery.akkineni, joined an incredible crew onstage for a healthy debate on the future of AI in marketing. Avery’s take is that It’s a massive “Yes, AND!” Right now, people are actively facing AI fatigue. They can spot AI generated content a mile away, making them crave the unpolished, authentic, IRL human connection more than ever. When it comes to advertising, human creativity is irreplaceable. AI is a powerful tool, but it will not replace human connection 🤝.
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It may only be Wednesday, but A LOT has happened in the world of marketing and @avery.akkineni is here to report it on the Do You Know Show. 📢 Here’s your weekly breakdown of the biggest marketing news, platform updates, and campaign wins: DO YOU KNOW… 👉 @meta, @youtube, AND @tiktok ALL HAVE UPDATES YOU NEED TO KNOW ABOUT? 👉 THREE “REVOLUTIONARY” BEAUTY PRODUCTS…ALL LAUNCHED IN THE SAME WEEK? @fentyskin @hudabeauty @glowrecipe 👉 GRANDMAS ARE TAKING OVER MARKETING I.E. @openai AND @uber? 👉 YOU CAN MAKE A DIFFERENCE WITH @charitywater? Psst! We’re actually headed to the charity: water brand partnership summit TOMORROW. We’ll hear from our own @bethgharper and @connor_mcfly, as well as @garyvee on how VaynerX is partnering with charity: water to support their mission and bring safe, clean drinking water across the globe. Comment below…DO YOU KNOW anything we missed? 😉
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Your weekly, marketing news roundup is here. 📰🚨 Each week, our host @avery.akkineni (CMO, VaynerX) will give you the full debrief on what you missed over the weekend and what’s sure to be shaping your upcoming Monday meeting. In this week’s episode, we cover some of the biggest headlines from the past few days, like: DID YOU KNOW… 👉 @muse IS THE NUMBER ONE APP IN THE APP STORE? 👉 @parke IS IN SOHO & GEN Z IS LINING UP FOR IT? 👉COLLECTIBLES ARE NOW A GROWN-UP BUSINESS? 👉@wingstop IS SELLING A SEASON PASS FOR WINGS ? 👉 LAST WEEK TO GET @garyvee @entrepreneur cover MAGAZINE? Tune in to hear the full breakdown, plus a CMOs perspective on each hot button topic, why it matters, and the next steps for you and your marketing team.
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Talking Meta’s @muse AI and offline dining clubs before 9 AM?! 🍳A clear signal that relevant marketing today lives at the absolute extremes. This morning, we rallied our SF brand friends to unpack both ends of the attention spectrum: 🤖 Extreme Tech: Debating the underrated LLMs taking over right now. Clear favorites in the room were @Meta’s @muse, @GoogleGemini, and the dark horse, Instinct by Noah Shinn. 🎟️ Extreme Analog: Hacking offline attention through IRL moments. From @Chase Sapphire’s coveted exclusives and @Adobe MAX, to our own Vayner B2B breakfast series. A huge thank you to our Bay Area community for bringing the heat! ✈️
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Where culture goes, brands follow 🎾💫 The @usopen is officially open for business, which means we’re back for another match at the biggest event in tennis. Today we got a front row seat to all the magic IRL. From hopping on the VaynerXpress, talking where underpriced attention is hiding, and hitting the @usopen suite with @livschreiber and our amazing brand friends. Honey deuces included, ofc!. 🍹 Another year, another successful U.S. Open, and another reminder of why we love being a part of it all. 🏆
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