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Avery Foster McWilliams

@averyfosterstyle

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dallas, texas | TCU alum | founder @wearoveya ☁️
sharing classic style with a touch of contemporary fun ♡
✉️ inquiries: [email protected]
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Our first 3 colorways 🌈 Limoncello 💛 Hydrangea 💙 Princess 🩷 Coming very soon. Welcome to your comfort zone. ☁️ Sign up at wearoveya.com ✨ #pajamas #loungewearbrand #pjsets #smallbusinesslove #loungewear
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Can’t travel anywhere without my Oveyas 🐑 See you this fall ☁️ (so soon)! Sign up for updates at wearoveya.com 💻 #pajamas #pjsallday #pjlovers #pjsets #newbusinessowner
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I told him to look at the beautiful scenery… and instead, he looked at his bride to be. And then I proceeded to tell him he was going to make me cry because THIS is the kind of love I want my couples to have. The kind where you can put them in front of one of the most beautiful views in the world and they still only have eyes for each other. Banff was beautiful, but honestly… they were my favorite view. 🤍 This is why I love photographing the in between moments. You can pose for a photo, but you can’t fake a reaction like that.
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Oveya spotted everywhere 👀🐑 Even on our recent trip to @kiawahresort! #loungewearbrand #pajamabrand #newbrand #smallbusiness #smallbusinessowner
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Behind the scenes 🤍 Hard at work on something special… See you very soooooon 🐑
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Soft, slow mornings. Wrapped in comfort. Rooted in meaning. 🐑 Oveya was born from oveja — the Spanish word for sheep — a symbol of gentleness, peace, and being cared for. This Easter weekend, that meaning feels even deeper. John 1:29 | “Behold, the Lamb of God, who takes away the sin of the world.” A reminder of love, sacrifice, and the kind of covering that brings true rest. That’s the heart behind Oveya: more than loungewear, it’s about feeling held, comforted, and at home in your quietest moments. Happy Good Friday + Easter Weekend from Oveya 🤍
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Hi friends 🤍 I have some really exciting news to share… I’m launching a pajama and loungewear brand! @wearoveya is coming this summer, and it would mean so much to me if you followed along and supported this journey. Fashion - especially all things cozy - has always been such a big part of my life. Pajama sets, loungewear, those pieces you truly live in… they’ve always felt the most me. When I started @averyfosterstyle over 9 (!!) years ago, I never could have imagined how much it would grow or how many doors it would open. Over time, it’s pushed me to think bigger about what’s next, and starting a clothing brand has always been a dream sitting in the back of my mind. Oveya was born from that dream, but also from a real desire to create something meaningful - pieces that feel good, look beautiful, and are made for cozy everyday moments. I want this brand to be something you can truly be a part of from the very beginning!! If you love cozy, elevated basics as much as I do, I’d love for you to follow along, share, and support in any way. This is just the beginning! I’m so grateful to have you here for it 😊🐑
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Oveya comes from oveja, the Spanish word for sheep: known for being gentle, soft, and cloud-like. 🐑 Sheep have always symbolized tranquility, warmth, and quiet comfort. They move slowly, live softly, and exist in a kind of peaceful stillness - something that feels rare in a fast-paced, busy world. I chose this name because I wanted this brand to feel the same way. Like a deep exhale at the end of the day. Like coming home, changing into something soft, and finally feeling at ease. Oveya is a reminder to slow down, to rest, and to embrace softness. Not as something weak, but as something intentional. Soft looks good on you. 🤍 See you soon.
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Color crush… 🤭✨🧈
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What we’ve been pinning lately as we anxiously anticipate the launch this summer! ☁️ Stay tuned for some sneak peeks right around the corner 👀
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Something cozy is coming… ☁️✨🐑
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Cheers to 4 months of marriage! 🥂🩵 Forever thankful I get to do life with you. 😊
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