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Alex Wilson — Wonder as a Form of Design

For Alex Wilson, design means going beyond mere function. Each object arises from the intersection of research, material, and imagination, transforming into an experience that evokes the instinctive sense of wonder and creative freedom characteristic of childhood.

His approach treats design as a realm of experimentation: unexpected forms, contemporary materials, and innovative production processes serve as tools to challenge conventional norms. The result is a collection of objects that are functional yet never predictable—pieces where aesthetics engage with utility, and playfulness becomes a deliberate design choice.

Central to his work is a reflection on sustainable design. Wilson explores new production possibilities and materials, questioning how objects are conceived, crafted, and perceived. Sustainability is not treated merely as a decorative element, but as an integral part of a contemporary design vision.

It is precisely within this balance—between function and fantasy, innovation and memory, material and imagination—that his design language takes shape: a style capable of surprising us, inviting discovery, and, above all, reminding us that even an everyday object can hold a small sense of wonder.

@awcreative.goods

#independenteyewear #eyewear #sunglasses #design #dubai

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Bespoke 1/1 Eskimo-Inspired prescription sunglasses created for the one and only @scotty.hsieh

I have been a fan of Scotty’s unique flavor of creativity since I first experienced his @tadaa.coffee cart at a deep playa sunrise set at burning man. I love how two years later I’m delivering one of the coolest pairs I’ve ever created to him on playa )’(

When Scotty reached out after seeing my latest designs at LIB earlier this year, I was honored and excited to collaborate on bringing his vision for a new pair of frames to life. This custom pair features my signature modular magnetic design system, with a detachable Eskimo-inspired fashion faceplate, allowing him to switch up his ocular expression from one moment to the next and build on it going forward to keep it fresh!

If you ever see Scotty or his coffee experience at a festival or event, don’t hesitate to say hi. He is one of the warmest souls I’ve ever met and I’m sure you’ll be glad you did.

DM for more information on bringing your own vision to life! ✨

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We keep it strictly local at the WHOADEGA. Swing by to check out the latest unique drops, browse the gallery, and keep San Diego’s creative heartbeat loud 🔊 Support the hustle and find your next favorite piece today ⚡️

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Sick of scrolling for inspiration alone? 🌀

The @whoadega doors are open, the music is dialed, and the local creative family is already here. Drop by for WHOA Wednesday to share space, talk art, and vibe out with the San Diego underground creative scene. No corporate energy allowed, just pure local magic. Come say hi 😁

📍 4847 Newport Ave, San Diego Ocean Beach CA

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🚨 BREAKING NEWS 🚨

The results are in ‼️ A groundbreaking new study confirms that individuals who shop at local, independent small businesses are officially 111% hotter and significantly more interesting than the rest of the population. Science has spoken. Go support your local artists!

The WHOADEGA is your go-to Ocean Beach art gallery and retail shop. We specialize in one-of-a-kind, hand-painted upcycled clothing, custom streetwear, and curated collections from local independent artists.

Stop by and elevate your style. Find us in the heart of OB! 📍 4847 Newport Ave San Diego CA 🌴

WHOADEGA Artists/Vendors Include:
@wasaniwhoa
@wearewhoa.art
@whoaitscody
@radiant_robes
@vividvisions.crochet
@scarcethreads
@generic_pop_art
@tafariworld
@izzy.inkzz
@vanillabean_chains
@light_and_sound_co_
@barelyawakekalee
@chrisparam
@solsearcherdesign
@taras.thriftythreads
@noiice_dyes
@awilsonnnnn
@awcreative.goods
@innerbloomdrink
@blessed.wolf
@love.youphoria
@shyningsunofficial
@aglowgeo
@wookplugs
@ascensionsocietyco
@portalpursuit
@vzionseve
@vulgar_goods_inc_
@cosmicbraids111
@sequoijiors_creative_space
@itsnot.taken
@rigamorte_vintage
@endofthe8official
@aykonsofficial
@sojourn.artist

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Art doesn’t hang on walls anymore. It’s on your back. One of one. We Are Whoa.

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Tag them and show them some love if you recognize any of the artists in the @whoadega

If you know any artist / vendor that you think would be a perfect fit for our local art shop tag them below we love adding new creative products :)

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Fresh drops are officially in the building 🤩 @whoadega

We just loaded up the shelves with the newest, hottest custom items and art from the local community. These are all one of a kind and moving fast so if something catches your eye, don’t sleep on it.

Come visit the shop, vibe with us, and claim your next favorite piece before someone else does!

📍4847 Newport Ave, San Diego CA

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With over 35 different artists in one shop it’s easy to find unique and creative designs at the @whoadega

WHOADEGA Artists/Vendors Include:
@wasaniwhoa
@wearewhoa.art
@radiant_robes
@vividvisions.crochet
@scarcethreads
@scarcekendama
@generic_pop_art
@sacredsteezhighfashion
@tafariworld
@izzy.inkzz
@vanillabean_chains
@light_and_sound_co_
@barelyawakekalee
@chrisparam
@solsearcherdesign
@noiice_dyes
@awilsonnnnn
@enjoytheride.goods
@innerbloomdrink
@blessed.wolf
@bodegabowls
@sacredimagination
@love.youphoria
@shyningsunofficial
@aglowgeo
@wookplugs
@ascensionsocietyco
@sixth.senz
@localdrifter_
@portalpursuit
@vzionseve
@vulgar_goods_inc_
@cosmicbraids111
@sequoijiors_creative_space
@itsnot.taken
@rigamorte_vintage
@endofthe8official
@aykonsofficial
@sojourn.artist

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NEW LOOK - PLEXUSPEX 😎👀🧐
We’ve been developing these for over a year and I’m SO excited to finally share them with you all
823 LEDs reactive to music and MIDI input wirelessly
We even made a song for them! “LOOK LOOK” out today feat. vocalist @posiepocketmusic

Massive thanks to these amazingly talented individuals
@madebysloan hardware fabrication - Lucas is a true master of his craft
@lunatecz - project manager, co-designer, + pixel map for video input via @touchdesigner
@awilsonnnnn / @awcreative.goods - aesthetic design & 3D model casing

#LED #wearabletech #EDM #housemusic #glasses

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Have you been to the @whoadega ?

WHOADEGA is a cultural space where fashion meets fine art and music, providing an independent platform for creatives to connect with a global audience while fostering a strong local artistic community.

WHOADEGA functions as more than just a retail space; it is a dynamic art gallery and community center that actively supports local talent. It has featured and promoted over 50 local artists and regularly hosts community events, such as “WHOA Wednesdays,” pop-up shops, and other gatherings focused on art, wellness, and music

Stop by next time you’re in Ocean Beach !

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I mean… I guess I’m down 🙄

#oceanbeach #artcommunity #whoa #enjoytheride

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