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AxisAO

@axisaoflava

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🎥 Cinematographer
📍Shanghai
📧 [email protected]

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Zhou Xun • LESS AW26 CAMPAIGN

LESS 26AW.

For this campaign, I wrote three stories inspired by three moments of wind that have stayed in my memory. Zhou Xun lends her voice to each of them.

Working with Zhou Xun again felt like returning to a familiar creative language. Her reading gave these stories a different rhythm and presence, allowing me to encounter the words again in a way that only performance can.

Grateful to everyone who made this project possible.

Creative Direction & Film Director
@kimisa_h @kimisahstudio

Production
BIU Studio

Director of Photography
@axisaoflava

Sound Design
@1cheung

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ADIDAS SUPERSTAR ‘THE ORIGINAL’ FW25 Campaign directed by @jeffwangyu

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Shot @mr.lixian with Adidas 🌪️

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Some beautiful stills from my recent work, @alexandermcqueen Chinese Valentine's Day Campaign

Directed by me
Dop by @axisaoflava

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TV commercial for @acquadiparma

Director: Xiaoyun Zheng
Director of Photography (DOP): @axisaoflava
Producer: @zhe_huic

First Assistant Camera: @heavy_cameraman
Second Assistant Camera: Yiming Tan
DIT & Assistant Production: @qiwanglea

Lighting Crew
Gaffer: @sec____
Key Grip: Chenlei Ji
Technician: @lighthouse_rental

Management and Support
Business Manager: Chenchen
Drivers: JieBanYou

Actors
@viviana_falanga @salvogiuliano00

Production Company
@team_a_prod

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TV commercial for @acquadiparma

Director: Xiaoyun Zheng
Director of Photography (DOP): @axisaoflava
Producer: @zhe_huic

First Assistant Camera: @heavy_cameraman
Second Assistant Camera: Yiming Tan
DIT & Assistant Production: @qiwanglea

Lighting Crew
Gaffer: @sec____
Key Grip: Chenlei Ji
Technician: @lighthouse_rental

Management and Support
Business Manager: Chenchen
Drivers: JieBanYou

Actors
@viviana_falanga @salvogiuliano00

Production Company
@team_a_prod

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TV commercial for @acquadiparma

Director: Xiaoyun Zheng
Director of Photography (DOP): @axisaoflava
Producer: @zhe_huic

First Assistant Camera: @heavy_cameraman
Second Assistant Camera: Yiming Tan
DIT & Assistant Production: @qiwanglea

Lighting Crew
Gaffer: @sec____
Key Grip: Chenlei Ji
Technician: @lighthouse_rental

Management and Support
Business Manager: Chenchen
Drivers: JieBanYou

Actors
@viviana_falanga @salvogiuliano00

Production Company
@team_a_prod

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Frames of @pg_staff PORNOGRAFFITI 「CLOUD」MV

The initial concept revolved around smoke motifs echoing the song "CLOUD". But during a brainstorming session, my friend hit me with "Your vibe sounds like 'Fallen Angels' - ever seen it?" Me: "Nope."

Binged it and went DAMN - that grungy, grainy, sweaty, suffocating romantic tension mirrored exactly what I wanted to capture. Plus @linczc lowkey resembles young Takeshi Kaneshiro. So yeah, we totally "plagiarized" Wang's style in some shots. Not "homage" - straight up cinematic theft.

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The 2025 Chinese New Year Capsule draws inspiration from the work of legendary paper-cutting folk artist, KU Shulan. The collection adopts her masterpiece “福寿三多 Triple Blessings for Longevity, Fortune, and Prosperity » as its thematic pattern, presenting auspicious symbols of three fruits — peaches for longevity, Buddha hands for good fortune, and pomegranates for abundant prosperity.

Discover more in our Parisian stores and online.

35 avenue George V, Paris 8
50 rue du Faubourg Saint-Honoré, Paris 8
Le Bon Marché, Paris 7
eu.icicle.com

#ICICLE

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