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Boutique Fashion Factory // Creative Collective
We Design, Cut and Sew
Beirut // Cairo
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So much to say to recap a whole campaign in one reel, but here’s the summary and why October is so important:
- The SHE Campaign for strength, health and empowerment started in 2021 and featured 7 female-owned brands who contributed and designed products to fill the PINK POUCH. Each purchase of the pouch funded a mammogram and sonar at @baheyafoundation 
- Current B**b necklaces and bracelets are a continuation of this cause, proceeds go to Baheya. 
Happy October !! #breastcancerawarenessmonth
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"Your craft will always save you" has been one of my favorite mantras for a few years now. 
I hate to call what I do work. It is ALOT of work, mentally, physically, and financially exhausting, but it's still not work. It's really home. It's my most sense of self and safety. It's this moment of intersection between how fast your brain can process and premeditate your task and how fast, efficient, and accurate you can execute it. And to be completely honest, so often can our craftsmanship let our brain down. It is what it is, and that's how we learn. And the next time around you catch yourself in a moment, doing something a certain way, inspite everything you've been through, surprising your brain with what you can do, you realize that your craftsmanship restored or unlocked a new level of "I can totally do this". 
Here you are, yet again, saved.
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