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RITUALS NOT RULES 🖤
Bespoke tailoring for women.
London Fashion Week September 20
New York September 26-28
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Should I do it? 

@jaegerlecoultre
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Today’s the day gang, a year in the making, I’m currently packing up to head off to London for tonight’s launch party on Savile Row. 💥

I’ve always felt there was a common thread between dressing a window and dressing yourself. The fabrics, the linings, the fit, all those made to measure details that make such a difference and make something unique that fits like a glove. ✨

This project has pushed us and led us to something incredibly special. Seeing where these ideas have taken us has reinforced my love of working in the British textile industry and the enormous possibilities there are when curious and creative minds come together @bansheeofsavilerow 💥

More to come soon. 🪡
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Eeek! ♥️🇬🇧

Something I’ve been trying to keep under wraps for almost a year! 🧥 

Watching our fabrics take on a new form has been incredible to witness and this project has felt a little like coming full circle back to my fashion days. 

We’ve been working with someone who sees cloth through a different lens, and it’s taken us somewhere rather iconic and new…

👀 A little glimpse for now...
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