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Matevž Hribar

@batzajla

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The motorcycle was just my tool.
Focus on the story.
Freediving, sailing, hiking, cooking...
Spendlesslivemore.

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Wrapped into the folds of the Julian Alps, crystal hues invite us in to disguise the sweat and wake up just enough to question: why are we walking in this heatwave?

We round a bend— this “wilderness” isn’t like the last stretch. Hitches come almost too easily and between pockets of solitude, locals ask “Why Slovenia?”… “Why this region?”

Bus shelters give some reprieve to our slow-roasted-organs. WWI tunnels punctuate the day; there are signs of life and signs of those here long before. We’re nearing the end of this section of trail, Slovenia, gently lulling us back into a world with responsibilities beyond walking, eating and sleeping.

We reach the capital city, we reach Ljubljana. Slovenia marks the end of this trail-scouting-chapter, the beginning of another.

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A kako je delat na tako velikem festivalu, kot je Soča Outdoor?

Veliko ti vzame, ampak še več da.

Domov odneseš nekaj žuljev, muskelfibra in podočnjakov. Ampak tudi en kup čudovitih spominov, nasmehov in spodbudnih besed ekipe, ki res fura en lep flow.

Tudi takrat, ko ob desetih zvečer, po napornem prvem festivalskem dnevu, sprejmeš odločitev, da odpoveš najdaljšo razdaljo, ki bi startala čez osem ur. In veš, kaj vse to potegne za sabo. Koliko ljudi je treba obvestit, koliko stvari spremenit, koliko manj boš spal.

Brez panike, brez jamranja. Vsak je naredil svoje, stopil zraven in pomagal. Brez enega samega kislega obraza.

V štirih letih, odkar sem del Soča Outdoor ekipe, sem videla, kako je festival zrasel. In nekako tudi jaz z njim. Iz 1.900 tekačev na letošnjih 3.400 iz 51 različnih držav. Plus vsi njihovi spremljevalci. Kar noro.

V marketing ekipci se trudimo pokazati vse, kar Soča Outdoor je. Skomunicirati pomembne informacije (tudi ko se algoritem odloči, da ravno teh ne bo pokazal 🙄), ujeti razglede, energijo in vzdušje.

Ampak ni teksta, fotke in ni videa (čeprav naša media ekipa pride res blizu), ki bi lahko prenesel občutek, ko festival zares zaživi.

To je pač treba doživet.

Hvala celotni ekipi, prostovoljcem, partnerjem in vsem, ki ste bili del tega vikenda. In hvala vsakemu tekaču, pohodniku in navijaču, ki je v Tolmin prinesel svojo energijo. Zaradi vas je Soča Outdoor to, kar je. 💙

📸 @martinkozojed @nikahocevarr @zigakoren @neworx

#socaoutdoor #socavalley #trailrun #eventmarketing

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Današnji razgledi. 🤍 A ni lepo? 🤩

📸 @batzajla

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For the 4th year, we join forces with @julianalpstrailrun @utmbworldseries capturing the raw beauty of the mountains and the emotions of trail running: sweat, blood, pain, and the joy of triumph.

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💙 HVALA, OUTDOOR FREAKI 💙 Ekipa Soča Outdoor se iz srca zahvaljuje vsem tekačem. Vsem prostovoljcem. Domačinom. Reševalnim ekipam. In čisto vsem, ki ste soustvarili ta festival.

VI ste flow. VI ste Soča Outdoor. 🫶

📩 Imaš fotko, spomin ali zabavno prigodo, ki jo želiš deliti? Zapiši jo v komentar ali nam pošlji sporočilo. Z veseljem preberemo vse!

Upamo, da je bil vikend v dolini Soče poln veselja, ponosa in navdiha. Se vidimo drugo leto! 👋

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💙 THANK YOU, OUTDOOR FREAKS 💙 From Soča Outdoor organization team to all the runners. To the volunteers. To the locals. To the rescue teams. To every single one of you who helped co-create this festival.

YOU are the flow. You are Soča Outdoor. 🫶

📩 Got a photo, a memory, a funny story you'd like to share? Write it in the comment or send us a DM. We'd love to hear it!

We hope your weekend in Soča Valley was filled with joy, pride and inspiration. See you next year! 👋

📷: @zigakoren

#socaoutdoor #ifeelsLOVEnia #tolmin #socavalley #julianalps #slovenia #socariver #trailrun #runnersworld #ultrarunners #runninglife #adidasTerrex #continental #fordslovenija #hempika #zavarovalnicatriglav #erdinger

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Some wild times the last few weeks! Can’t believe I’ve made it to Italy 🇮🇹 descriptions for photos below 👇

1. 50km cycle path to Trento 🇮🇹
2 & 15. Sleeping without a roof in Croatia - thanks to Camping Leso for hosting me!
3. Meeting @__le_vie__ and they took this snap 📸
4. Wildflowers in Slovenia near Soca Valley
5. Meeting the wonderful @thamanimie and bonding straight away & WhatsApp supporting conversations ever since ❤️
6. Dream house in Slovenia
7. Croatian swims
8. More Italian mountains. Rainy but spectacular
9&19. Bluest river in the world - Slovenia!
10. Being hosted by the loveliest family, feel like I’ve made friends for life @batzajla & @maja_isakovic
11. Waterfall in Slovenia
12 & 13. Sleeping in a farmers barn during a storm in Slovenia
14 &17 - Durmitor National Park Montenegro brrrr ❄️
16 & 18 Another epic @transdinarica gravel route in Croatia
20. Post cycle hike in Zrmanja, Croatia!

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🌍 Trans Dinarica: Sharing the Dream 🚴‍♀️

We’re happy to be part of Sharing the Dream – a documentary about how one adventurer’s vision became the first cycling route to connect all eight Western Balkan countries. From rugged landscapes to powerful human stories, this film celebrates unity, sustainability and the spirit of exploration.

🎬 Watch the full film at www.transdinarica.com

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SHARING THE DREAM. The making of the @transdinarica the first cycle route to connect the Western Balkans.
This short documentary, produced with @visitgoodplace dives into the journey of planning a route across 8 countries—featuring stunning landscapes, warm hospitality, and unique local cuisine.

THE ADVENTURE UNFOLDS SOON! 🍿

#transdinarica #karatafilm #documentary #balkans #cycling #travel

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📅 When is the best time to cycle the Trans Dinarica❓

The answer may be short, say from May to September, but in reality, the weather in the Balkans is more complex ☀️/⛈. Therefore, we recommend that you decide on the time of your trip based on the country you will cycle through 🚴‍♂️, but in any case, you should be prepared for anything: scorching sun in May and a cold storm in mid-August.

In any case, always pack both: a swimsuit and a rain jacket 😜

Read more by finding the link in FAQ story highlights 👇

#transdinarica #cycling #bikepacking #balkan #cyclingtour #biketour #cyclinglife #travelideas #cyclelove #biketouring #travelphotography #adventure #USAID

@usaid @reconomy.program @srd_albania
@gizalbania

@feelslovenia @croatiafulloflife @bosniaherzegovina @gomontenegro @albania.tourism @macedonia_timeless.apst @serbiatourism @kiesa_ks

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You know it will be a good journey when it starts like this 🛳️ #ZadarArchipelago

📸 @archipelagotrailrun, @batzajla #archipelago #croatia #kroatien #vacation #travel #adriaticsea #island #ferry #sea #zadar_region

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It’s just over one month until the launch of the @transdinarica #cycle route — the 1st to connect all 8 countries of the Western Balkans: #slovenia #croatia #bosniaandherzegovina #montenegro #albania #northmacedonia #kosovo #serbia. Our Albania fieldwork (in the video) proved again how rewarding, fulfilling, and unfiltered cycling is here.

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TRANS DINARICA in CROATIA
The countdown continues to the launch (end of July) of the #TransDinarica. This video is from our fieldwork in #croatia, which has more to offer than beaches ... namely beautiful mountains, culture, and people. #Cycling is a wonderful way to take a deeper dive into this diverse country and the entire Western Balkans: #slovenia, #croatia, #bosniaandherzegovina, #montenegro, #albania, #northmacedonia, #kosovo, #serbia

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