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big fan of sunsets, the beach, good music, kind people, & creating things ☻ 🌈🍀🌊🌼
all things art 🎨@joyful.bay
Jer’s Wife 💍 @ziggy.stardog’s Mom 🐾
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We’ve got a new neighbor down the way. 👋
And Friends has officially made the move from Portola to 41st Avenue, bringing their community-minded shop and art gallery into a gorgeous new space completely reimagined for the brand.

Part shop, part gallery, part “I didn’t know I needed this, but now I do.”

Inside you’ll find rotating art shows, interesting objects, unique gifts, and plenty of things simply meant to tickle your fancy.

And outside, you can’t miss the gorgeous mural created by local artist @studioprovecho Keep an eye out next time you’re driving down 41st. It’s worth a look.

We’re very into all of it.

Welcome to the block, And Friends. We’re happy to have you down the street. 

@andfriends.space 
📍 860 41st Ave, Santa Cruz
Wednesday–Monday | 11–5
Closed Tuesdays

#ShopLocalSantaCruz #SupportWomenOwnedBusinesses #PleasurePoint #VisitSantaCruz
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Everything is hard with the wrong mindset.

Working for yourself is hard.

Working a job you hate, dealing with office politics, and taking orders from an incompetent boss is hard too.

I’ve done both.

I’ll choose building my dreams over building someone else’s every single time.

Appreciate the people who have helped me chase all my wild ideas. 

@ms.jennykeck 
@opposite.of.east 
@katieannethomas 
@bayleejoyful 

We’re just getting started. Buckle up❤️‍🔥🪄
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One week of Offshore Pilates, thank you for being part of our crew 🩵🥂✨
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5 years!

Honestly, we can't believe it.

What started with the two of us working from our couches has grown into a studio, a team, incredible clients, and more photoshoots, branding projects, websites, campaigns, and adventures than we could have ever imagined.

There have been long days, late nights, lots of learning, plenty of mistakes, and so many moments where we looked at each other and thought, "Are we really doing this?"

But here we are.

Five years later, still doing what we love, still working together, and still feeling grateful every single day that people trust us with their businesses, brands, and stories.

Thank you to every client, collaborator, friend, family member, and supporter who has been part of this journey. Opposite of East wouldn't be what it is without you.

Time really does fly when you're having fun.

Cheers to five years. ❤️
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