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Meet Becki Colby, founder of SOMEWEAR Style. 🤍 

Every great brand begins with a story. Hear how SOMEWEAR Style came to life — from its roots and inspiration to the passion behind helping women feel confident in what they wear.

This is more than styling. It’s about helping women show up as their most authentic selves.
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There is something so freeing about realizing you don’t have to become less of one thing to become more of another.

I am the epitome of ‘ambitious city girl’ with a ‘grounded country soul’ and I’m doing BOTH l because I can. Don’t let anyone tell you, you can’t do both. Most people project their fears onto you- just because it doesn’t work for them- doesn’t  mean it won’t work for you. 

Who craves a quiet, farm sanctuary but also loves the fast paced life and career the city life gives you?! ⚖️💭❣️⚡️
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Kicked off summer with @fulcrumchicago at the Taste of Randolph! 🍋 We transformed a full city block into an immersive brand experience. Bringing the Italian Coast to the West Loop 💛 welcome to La Fulcrum Vita.

From a bespoke, four-sided SPF booth to interactive giveaways and skincare sampling moments, every detail was built to feel both functional and fun. Guests cooled off with lemon popsicles, explored their product offerings, and engaged with the brand throughout the activation.

Designed to make sun care feel effortless, elevated, and seamlessly woven into the summer experience. Grateful to bring this one to life.

Design/Fabrication: @chicfromchicago
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