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beauty911___

@beauty911___

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Just a girl with a dream… watching it become bigger than I ever imagined. 💗 So grateful for every moment, every challenge, every person, and every partner who believed in us and became part of this incredible summer. Thank you for being part of the Beauty911 journey. What a summer. What a chapter. And we’re only getting started. See you next year ✨
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The moments in between are what make an experience, conversations, new connections, and spontaneous moments along the way.☀️🌊⛱️
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And just like that… summer comes to an end. 🌅💗 What a summer it’s been. From unforgettable events and launches to every special moment we shared on the Pink Boat. 🌊✨ The Pink Boat is officially closed for the summer, and all we can say is THANK YOU. 🤍 Thank you to everyone who visited us, supported us, and made this summer so special. Summer ends here… but our story doesn’t. Something amazing is coming very soon. 👀✨ Until next summer. 💗 وكده… الصيف خلص. 🌅💗 صيف مليان إيفنتات، launches، ولحظات حلوة عمرنا ما هننساها على الـ Pink Boat. 🌊✨ الـ Pink Boat قفلت خلاص للصيف، ومش عايزين نقول غير شكرًا. 🤍 شكرًا لكل حد جه لنا، دعمنا، وكان جزء من الصيف ده معانا. الصيف خلص… بس حكايتنا لسه مكملة. واستنوا مننا حاجة كبيرة جدًا قريب. 👀✨ نشوفكم الصيف الجاي. 💗 #EmaratiScents
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Most beauty brands sell products. Some add services. Salma Abu El Naga built a platform that does both — and then scaled it into an iconic lifestyle brand. As Founder and CEO of Beauty 911, described as Egypt’s first 360 beauty destination, Abu El Naga built a platform combining beauty products and professional home beauty services in one place. Recognising that beauty is a lifestyle experience, Abu El Naga expanded the brand’s physical presence since 2023 through iconic extensions — from the Pink Yacht to the Pink Bus and beyond — bringing Beauty 911 directly to customers across Egypt. The home services arm, co-founded with the launch of Toi to Go, became the centerpiece of this strategy: a fully integrated platform where customers can book professional services at home, explore beauty products. Rather than treating services as an afterthought, Abu El Naga positioned home beauty as the core of a genuinely multi-sided lifestyle business model.
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Good energy, open skies, and the right people around.☀️ A space to slow down, connect, and experience the day differently.✨🥂
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From the first moment on board to the last one at sunset — a day that had a little bit of everything. ✨
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Details absolutely matter 💜☀️🌊 @lorealparisegypt x @beauty911___
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A day at sea, made for movement, connection, and everything in between. 🌊
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& Sahel 2026 is over ☀️🍉❤️
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L’Oréal × Beauty911 — iconic vibes✨
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Work shift with a sea view hits different. Find us all Summer long in beauty 911, Marina Marassi.
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Good people, good vibes, and plenty of Zero Sugar moments. 🤍 A look back at our time with Dr. Baby — bringing together wellness, fun, and the treats we all crave, the Zero Sugar way. ✨ Until the next one!
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