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Behaviour Inc.

@behaviourinc

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Independent Canadian agency that helps brands act with impact. 🩷🇨🇦✌️
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The Seventh Wave team has been busy coast to coast across Canada the past few months! Check out a few behind the scenes featuring moments from Raptor’s playoffs, FIFA, Father’s Day, drone coverage, puppies & more.
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So, what happens when you have the right strategies and the correct formula for your social media? You get discovered by a filming company as part of a FIFA World Cup series, and you're going to be seen now across the country and possibly across the globe. That's exactly what happened with one of my clients. The secret isn’t in "going viral", it is about having the correct organic marketing strategy, the right SEO keywords, and a clear, search-friendly message that lets the algorithms do the heavy lifting for you. ​When you align your quiet authority with an intentional social media framework, the magic happens. You don't need to chase attention when you are built to be found. One important part of the framework is to optimize for search by using clear, conversational questions and precise keywords in your captions. Search engines and AI-answering engines look for direct answers to real questions your clients and customers aren't searching for. Remember, you don't need to change who you are to scale your business. You just need a system that translates your quiet brilliance into a highly discoverable brand. Dm me the word "FORMULA" so I can personally share with you two more parts of the exact framework I use to get my clients discovered. IntrovertBusinessCoach #SocialMediaFormula #IntrovertedWomenEntrepreneurs #BusinessMindsetCoach #OrganicMarketingStrategy
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Taco Bell - Baja Blast Midnight Launch Client: Taco Bell @tacobellcanada Agency: Behaviour @behaviourinc Production: Seventh Wave @seventhwave.co Producer: @kcyrious 🎥: @cosmocalisse
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AD campaign for @tacobellcanada and return of triple double crunch supreme! What a fan project to put together. Agency @behaviourinc EP: @max_kubi Producers: Leanne, Erica Director: 🙋‍♂️Me @maximusvook DOP: @shot_byt @maximusvook Edit/SFX/VFX: me 🙋‍♂️ @maximusvook Photography: @gabbafrank Thanks to incredible talent Time for @tacobellcanada
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A few weeks ago, something pretty special (and very exciting) happened at @hubertushaus.⁠ ⁠ A Toronto production company chose our club to film an episode of a brand-new FIFA World Cup series called For The Assist.⁠ ⁠ They were looking for a place that reflected authentic German culture, community, and tradition.⁠ ⁠ And they found it right here at our club.⁠ ⁠ Watching the finished episode reminded us of just how proud we are of this amazing club and the people who make it so special.⁠ ⁠ A heartfelt thank you to @behaviourinc for choosing @hubertushaus as the setting for Episode 5 and for capturing the spirit of our club so beautifully.⁠ ⁠ Thank you to @therealcabbie, whose warmth and energy made everyone smile from the moment he arrived. It was a pleasure having you with us.⁠ ⁠ And thank you to @quinnstahmer for your kind enthusiasm and for being part of this incredible experience.⁠ ⁠ And most importantly,⁠ ⁠ Thank you to every member, guest, and soccer fan who chose our club to come out to cheer on Germany that day.⁠ ⁠ Although Germany didn't win, your excitement, your camaraderie, and your love for the game brought the atmosphere to life.⁠ ⁠ To our incredible volunteers, from preparing food, directing parking, welcoming guests, to serving food & beverages, and cleaning up afterward, a full-hearted thank you.⁠ ⁠ Community events like this wouldn't happen without any of you.⁠ ⁠ We're honoured that our club was chosen to represent the rich traditions and welcoming spirit of German culture.⁠ ⁠ Moments like these remind us that @hubertushaus is more than a clubhouse. It's a place where friendships grow, traditions continue, and memories are made.⁠ ⁠ If you haven't seen the episode yet, ⁠ ⁠ 🎥 Press play and enjoy! We'd love to hear what you think, so leave us a comment.⁠ ⁠ If you're proud to be part of the club community, share this Reel with your friends and family. It's a wonderful way to show them what makes our club so special.⁠ ⁠ ⁠ ⁠ ⁠ #Hubertushaus #ForTheAssist #GermanCanadianClub #WaterlooRegionEvents #GermanCultureCanada
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A few observations from behind the engraving station 👀 Not about engraving itself, but about how people make decisions, what gets them to stop and engage, and the stories behind why they chose to personalize a bottle in the first place. This was such a fun 3-day Father’s Day activation, thank you @behaviourinc for having me! @theglenlivet x @modergolfca Agency: @behaviourinc Photography: @seventhwave.co @wilsonszetophoto Catering: @fooddudes Whisky tasting: @mixology_matt — ✍🏼 JW Lettering by Jessie Wang Toronto calligraphy and engraving artist specializing in live on-site calligraphy, hand engraving, hot foiling, and hand-painted personalization for luxury retail events, brand activations, corporate gifting, weddings, and private events across Toronto and the GTA. Inquire: www.jwlettering.com ✉️: hello@jwlettering.com #liveengraving #brandactivations #experientialmarketing #torontocalligrapher #torontoengraver Cover image featuring a hand-engraved Glenlivet whisky bottle and live engraving in progress. Text reads: “What I noticed after engraving whisky bottles for 3 days.” Photos are from a Father’s Day activation with The Glenlivet at Modern Golf Toronto.
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Over the 3-day Father’s Day activation with @theglenlivet at @moderngolfca, I engraved everything from Father’s Day sentiments to milestone celebrations to personal keepsakes. Here are a few of my favourites! 🥃 @behaviourinc — ✍🏼 JW Lettering by Jessie Wang Toronto calligraphy and engraving artist specializing in live on-site calligraphy, hand engraving, hot foiling, and hand-painted personalization for luxury retail events, brand activations, corporate gifting, weddings, and private events across Toronto and the GTA. Inquire: www.jwlettering.com ✉️: hello@jwlettering.com #torontocalligrapher #liveengraving #brandactivations #torontoengraver #torontoengraving
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Although you don’t see them, this shoot is proof of why ambassadors who engage with guests, who know photography and understand how to get the best out of the attendees is mandatory. We don’t call our people Attendants, because they do so much more than just attend. You gotta feel the vibe our Ambassador bring out, no words can describe it.!
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Directed a web commercial campaign for @tacobellcanada for the launch of their new value menu. They did a luxe limo experience across Canada to promote the campaign. Agency: @behaviourinc Client @tacobellcanada Sr.producer: @max_kubi Director: @maximusvook DPs: @shot_byt @shot.by_stan @maximusvook Prod. Designer: @taliataliiiaaaaa Key grip: @mikelaurenza.irl Gaffer: @im_promotive PA: @thomas____more iPhone capture: @konnorkilloran Edit/VFX/Colour/SFX: @maximusvook And talented cast. A killer team 🙏🔥
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Don’t come at me saying only influencers get to make content. 🙃 We waited 3 hours in the cold rain and it was worth it for the experience, the friends, and the food! 🌮🌯🤵‍♂️ Huge thanks to @tacobellcanada for hosting this brand activation celebrating the new luxe menu and their latest location at Church and Dundas. Big shoutout to @behaviourinc for keeping everything running smoothly (and safely)! Also… if anyone has an extra purple touque, please send it my way! 👀🧑‍🎄 I'm obsessed. #torontoevents #guerrillamarketing #bajablast #torontocreators #torontofreebies
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Still buzzing. ✨ Networking Sprints delivered: new faces, real talk, and takeaways you can use tomorrow. A huge shout-out to our host, Sophie Kotsopoulos (WISE Toronto board member & Group VP, NHL) thank you for guiding the energy, setting the perfect tone and keeping the night moving at just the right pace. If this reel captures even a slice of the energy, you’ll see why this community keeps growing. Much gratitude as well to our presenting partners, Molson Coors, Behaviour, NBA Canada, to our 28 (!!!) featured guests, and many volunteers – especially Corrie Moore and Cori Marshall, for an incredible night. Soak in the recap, tag who you see, and mark your calendars! Our Women of Inspiration event returns January 15, 2026. You do not want to miss our biggest night of the year. More to come very soon! #WISEToronto #NetworkingSprints #WomenInSports #SportsBiz #TorontoNetworking #CommunityInAction
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Final day. Final seats. Be in the room. Networking Sprints land Dec 3 • 5–9 PM @ Stackt. High-signal conversations with leaders across sport, media, agencies, and partnerships. 🎟 Last chance—get tickets: 🔗 Link in our bio 🔗 Presented with Molson Coors, Behaviour, NBA Canada #WISEToronto #NetworkingSprints #WomenInSports #TorontoNetworking #CommunityInAction
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