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Zuri 💖
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Congratulations to @waydaminbrand & @jaydacheaves on the Pop-Up shop with @shopify last weekend 💕 Everything was so beautiful!! Watching women win and being surrounded by positive, inspiring spaces will always be one of my favorite things. #bossbabeslinkup
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Documentary-style brand storytelling for @jaydacheavesbeauty 🎥

For this project, @jaydacheaves invited our team at @bltfproductions to craft the story behind her beauty brand, a reflection of her upbringing, her drive as an entrepreneur, and how beauty became a catalyst in this stage of her journey. With several businesses already under her belt, including @waydaminbrand , this brand film frames Jayda not just as a beauty founder, but as a visionary continuing to evolve.

As DP, my goal was to let the story feel authentic, cinematic, and aligned with the level of excellence Jayda holds her business to. We captured interviews on the Sony FX3 with a 35mm as A-cam, paired with the Sony A7IV and a 90mm macro for detail. The docu-style edit weaves together new footage, multimedia archives from her childhood, and professional visuals I’ve created for her in the past, supported by work from her longtime photographer and videographer, to present a full picture of her journey.

A typical brand story unfolds over months, documenting labs, milestones, and celebrations. Our challenge was to bring that same depth into a single session. By combining fresh production with archives, we shaped a narrative that feels timeless and true to the brand.

This post serves as the trailer, you can watch the full documentary exclusively on Jayda’s YouTube channel.

BLTF Productions handled filming, lighting, sound, and editing in house, ensuring a seamless production from start to finish. Projects like this highlight the diversity of what we do, from scripted commercials to documentary storytelling, all built to match the vision of the brand.

Credits
Brand: @jaydacheavesbeauty
Talent: @jaydacheaves @1dessdior @_triciacheaves @loyalarmani
Creative: @slayologyco 
DP: @d_baconboy
AD: @belike_ri
MUA: @millymademe
Hair: @slayologyco 
Stills: @whosiggy 
BTS: @sabo24fps 
Production: @bltfproductions
Works Featured By: @chadlawsonphotos @quanshotit
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Jayda’s First Annual Jingle Jam 🎄🎅🏽

#jaydacheaves #jaydawayda #jayda #christmas #jinglejam #love #giveback #community #photooftheday #photography #atlantaphotographer #photo
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Jayda Jingle Jam ✌🏾🎁 #CashDidIt 

#jaydacheaves #jaydajinglejam
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JAYDA’S JINGLE JAM🎁🎄
Today was such a success. 
Thanks to my @waydaminbrand team for helping 💕 Thank you @jmcallisterevents for the beautiful decor 😍 and thanks to all the guests who came out and enjoyed this amazing experience with us it was every bit of perfect everybody left HAPPY. And that’s what it’s all about 🙏🏽
📸@jeffgetcash
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We definitely enjoyed ourselves😊💚
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