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SMART goals may be working against your brain.

Dr. Kyra Bobinet, MD, MPH, explains why: when rigid goals meet a setback, a small brain structure called the habenula can dampen motivation. People quit, not from lack of willpower, but because the approach fights how the brain handles failure.

Her alternative is the Iterative Mindset. Treat setbacks as information. Adjust. Keep going.

For physicians whose care plans depend on patient follow-through, this matters.

🎧 Sneak preview from the DocPreneur Leadership Podcast: https://conciergemedicinetoday.net/live-events

🎤 Dr. Bobinet delivers the CMF 2026 keynote, The Hidden Neuroscience of Lasting Behavior Change, October 15 to 17 near Atlanta.

🔗 https://drkyrabobinet.com
🔗 https://freshtri.com

#ConciergeMedicine #BehaviorChange #CMF2026 #PhysicianLeadership #Habenula

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Some of our favorite memories from this event aren't the big moments. They're smaller than that.
A veteran physician staying an extra hour to answer questions from someone just starting out. A nurse practitioner and a family doctor comparing notes and realizing they were solving the same problem two different ways. A hallway that was supposed to be a five-minute walk between sessions turning into a forty-minute conversation neither person wanted to end.
Nineteen years of covering this industry independently has taught us it doesn't grow from panels. It grows from rooms like this one.
We'll have another room this October 15–17, in Atlanta. Save a seat for the conversation you don't know you need yet.
https://conciergemedicinetoday.net/live-events

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Some of our favorite moments from the past 10 years here at the industry's annual conference, the CONCIERGE MEDICINE FORUM -- OCTOBER 15-17, 2026 in ATLANTA, GA USA -- Learn More: https://conciergemedicinetoday.net/live-events

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Talk about service! I saw a long random hair growing out the side of my neck! Thank you to the wonderful staff at @benessair 🤣

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Arizona is a leading destination for wellness, and now health clubs and resorts are specifically addressing men's self-care. Prioritizing health is more important than ever, as we live in a hyperconnected world where stress never sleeps, and our inboxes are never empty. Men, just like women, need downtime to focus on their health.

@blusonil
@benessair
@thehivefitclub
@preamblehealth3.0

#readmore about these 4 Arizona destinations redefining men's wellness now on iconiclife.com

#blusonilscottsdale #benessairhealth #hivefitclubscottsdale #preamblescottsdale

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Started the day with water, electrolytes, coffee, stretching, light weights, hot tub, cold plunge this is everything in the middle, my #saturday after that and it ends with sauna, hot tub, cold plunge and hotub again - then TV!❤️ #health #healthy

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As spring takes hold in the Valley, the pace picks up in all the right ways. Calendars fill with artful evenings, community traditions, wellness resets, and a steady stream of local happenings designed to get you out and into it.

From thoughtfully crafted events and seasonal promotions to can’t-miss cultural moments, consider this your Scouted guide to what’s unfolding across Phoenix and Scottsdale this month.

#thescoutguide #phoenix #scottsdale #aprilevents #thingstodoinpheonix

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Behind the Spread | BENNESAIR HEALTH— “Reimagining the Future of Personalized Medicine”

This spread captures the vision of Dr. Carrie Bordinko, owner of @benessair —more than an MD, she is the force behind the comprehensive, concierge practice built for longevity, performance, and deeply personalized care. 
Serving high-capacity clients in Scottsdale and Paradise Valley, her approach integrates advanced modalities under one roof — from Arizona’s highest-grade hyperbaric chamber, used for brain injury, stroke, and surgical recovery, to performance training in her in-office gym, to the everyday accessibility of a physician who still personally answers the call. 
Photographed by Stephen Simms, the portrait layers these elements directly into her image. The result mirrors her multi dimensional approach to medicine— drawing you in to look closer, revealing the full scope of care embedded within her practice.

Science-forward. Relationship-driven. Designed for long-term vitality. This is medicine, reimagined.   #thescoutguide #phoenix #scottsdale #bennesairhealth #behindthespread

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As spring settles into the Valley, the calendar fills with a mix of cultural events, local happenings, and seasonal offerings. 🍀 From gallery openings and community celebrations to special promotions and can’t-miss pop-ups, our Scouted roundup highlights a selection of what’s happening around Phoenix and Scottsdale this month. 📆

#thescoutguide #phoenix #scottsdale #localevents #march

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New episode of the ICONIC ESTATES Podcast Presented by Russ Lyon/Sotheby's International Realty!

On the pod today, I’ve got Dr. Carrie Bordinko, Internal Medicine Doctor at Benessair Health, who talks all things health and wellness as we get into the new year. Then we talk to Tom Newell, Director of Agent and Business Development at Russ Lyon Sotheby's International Realty who shares expertise in keeping the Russ Lyon team sharp and well informed. We wrap up with Katie Metz, Global Real Estate Advisor at Russ Lyon/Sotheby’s, and talk about the non-stop active market around the valley today.

@russlyonsir

#listen to the episode now on Apple Podcast, Spotify & iHeart! #watch now on ICONIC LIFE's YouTube channel. Links are in the bio.

#iconicestates #russlyonsothebysrealestate #iconicestatespodcast #russlyon

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Everything I do to stay healthy + the people who help me get there
(Shoutout to the New York Post for the article — made me realize how many incredible people and places have poured into my health journey.)

The truth is, the biggest part of my health is love. My wife Blake and my kids keep me grounded, supported, laughing, and accountable. Family and real connection are medicine.

Now the rest of the routine:

• Benessair — My medical home base. Dr. Carrie Bordinko @benessair
• ReHealth — Stem cells + NK cells. Dr. Rafael Gonzalez @rehealth.stemcells @drgonzalezphd
• NHLMA — Carly Klein @kleinmac01 @nhlma.med for hair + face.
• The Comstock — Jamie Comstock @jamie_comstock @thecomstock_ for lasers + Dysport.
• SkinBetter @skinbetter @dermethos — Best skin results I’ve ever had.
• AZScalp Doctor @azscalpdoctor — SMP that changed my look.
• EMF Necklace — Gift from Dr. Dan Rubin @naturopathicspecialistsllc
• **Clearlight Sauna & Reset @resetmindandbody @timothypacatte ** — Sauna → cold plunge → red light.
• Breathwork — 3×30 breaths @garybrecka
• Trampoline — 1 minute @bellicon
• Stretching — World’s Greatest Stretch @team_exos
• Home Gym — Hoist + SFE Fitness + Precor treadmill from @franci_alberding @absoulute_wellness_solutions
• Hydrogen Water — Opal Water @opalhydrogenwater.us
• Electrolytes — @drinklmnt @jigsaw_health @redmondrelyte LMNT / Jigsaw / Relyte
• Nutrition — 18-hour fast, ~2400 calories, early coffee only.
• Sleep — 3am wakeup, 8–10pm bed. CPAP + oxygen (Integrity Health Solutions in Tucson ask for Kim
• IVs + Peptides — Jana @arizona_iv_drips
• Olive Oil — “Snake Oil” from @bryanjohnson_
• Meditation — Ekam @theonenessmovement
• Full Body MRI — Simon Med @simonmedimaging
Plasma exchange @regenpainandwellness my awesome suit @nicksmenswear - and a huge huge huge thank you to my trainer @_cclarkson_# also want to thank @noah.brandt46 for training my 2 times in 2025 and @jessholtzsteinberg for pushing me to be tougher and stronger during the 11am training sessions #bsb4life

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Grateful for the chance to share part of my health journey. I’ve been trying to take better care of myself these past few years, and if talking about it helps even one person feel inspired to do the same, then it’s worth it. Thanks to the NY Post for the feature and thanks to everyone who’s supported me along the way. Comment “Health” and I’ll DM you the article

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