Instagram story viewer> @bengorham> Tagged

bengorham

@bengorham

106.7K

followers

2699

following

POSTS STORIES REELS TAGGED

Guests and friends of the House gather at 150 Mercer Street for cocktails by @claseazulofficial.

183k

1k

Fittings with @bengorham

169

0

2

1

🏺조향 교육 0시간, 업계 공식 전부 거부
─
바이레도의 창립자 벤 고햄은 원래 198cm의 프로 농구 선수였습니다. 캐나다인 아버지와 인도인 어머니 사이에서 태어나 토론토, 뉴욕, 스톡홀름을 오가며 자랐는데요. 국적 및 영주권 문제로 20대 중반에 농구를 강제로 그만두게 된 뒤, 스톡홀름 아트 스쿨에서 순수 미술을 공부하다 조향사 피에르 울프를 만나면서 인생이 완전히 바뀝니다.

2006년, 조향 교육을 전혀 받지 않은 아웃사이더가 이케아 테이블 하나를 놓은 창문 없는 지하실에서 향초를 만들기 시작한 것이 바이레도의 시작이었죠. 첫 향수 ’그린(Green)‘은 어린 시절 자신을 두고 떠난 아버지가 쓰던 파란색 향수와 초록색 완두콩의 냄새를 구현한 사적인 기록이었고, ’블랑쉬‘는 연인을 향한 사랑을 하얀 세탁물로, ’모하비 고스트‘는 사막에서 피어나는 꽃의 생명력을 담았죠.

원료를 5~10가지로 극단적으로 제한하고, 순백의 미니멀 보틀로 프랑스 전통 하우스의 공식을 정면으로 거부한 바이레도는 이후 ’기억의 아카이브‘라는 독자적인 영역을 구축하며 글로벌 니치 향수 시장의 아이콘이 되었습니다.

#바이레도 #향수

Credits @bengorham @officialbyredo
─
FOLLOW US @goodtaste_lux
𝙂𝙤𝙤𝙙𝙏𝙖𝙨𝙩𝙚 | 굿테이스트 럭셔리 매거진

285

1

Mr. Ben Gorham wearing his #samanamel double breasted grey tonal glencheck flannel suit and a distressed vintage sherling jacket. Shot in the Stockholm atelier by @hlvmpartnership for @neptune_papers tenth issue.

1k

24

Besök i ateljen tidigare i sommras! Tack @bengorham ❤️🙏Hoppas du blir nöjd med din barndomsplats.
#petterkonst

760

14

#archive shot for @selfservicemagazine 1. Gisele Bűndchen 2. Bali Barret 3. Garance Doré 4. Michel Gaubert 4. Jean Touitou 5. Stella Tennant 6. Stella Tennant 7. Marie-Amélie Sauvé 8. Jacquemus 9. Andrew Weatherall 10. Fergus Purcell 11. Mark Leckey 12. Melanie Ward 13. Viv Albertine 14. Ben Gorham 15. Steve Golin 16. Kevin Systrom 17. Thierry Lasserre 18. Douglas Rushkoff 19. Irene Silvgni Thank you @ezrapetronio @suzannekoller @clairethomsonjonville

3

16

바이레도(@officialbyredo)가 브랜드 최초로 바디 미스트 컬렉션을 선보였습니다. 기존 향수의 무드를 더 가볍고 산뜻하게 즐길 수 있도록 출시된 제품인데요.

대표 향인 블랑쉬, 모하비 고스트, 발 다프리크부터 신규 향 알토 아스트랄까지 총 6종으로 출시됐는데요.

📌 유어로그 에디터 추천 3종

▪️블랑쉬
깨끗한 세탁물과 화이트 플로럴이 어우러진 바이레도의 시그니처 향

▪️모하비 고스트
은은한 머스크와 우디 노트가 매력적인 베스트셀러

▪️알토 아스트랄 NEW
브라질의 자유롭고 긍정적인 에너지를 담은 신규 향

은은하게 퍼지는 살결 향을 찾고 있었다면 한 번쯤 눈여겨볼 만한 신상입니다.

▪️가격
• 105,000원 / 100ml

▪️구매처
• 바이레도 공식 온라인 스토어
• 크림(KREAM)
• 바이레도 일부 오프라인 매장

향수는 좋은데 여름엔 조금 무겁게 느껴졌다면 주목해보세요.👀

에디터 MJ
이미지 @officialbyredo

143

2

CATCH CANARY 288

1. @josephcrivelli
2. @joaovilkas
3. The Vacheron Constantin Overseas Tourbillon in titanium, reference 6000V/210T-H179, via @swisswatches
4,5. @bengorham @samanamel shot by @hlvmpartnership for @neptune_papers
6,7. @georgeheaton
8. @imangadzhi by @alexmoldovanos
9,10. Jacques Marie Mage’s New York Gallery @jacquesmariemage
11. Circa 1990’s Audemars Piguet bamboo, via @doblevintagewatches
12. @adam_caroleo
13. @carswithalexis
14. Lucio Fontana, via @christiansieber
15. @other__matters
16. @vermeeschj @louisvuitton
17,18. @fran.gt3touring
19,20. @nari_x_x_x_

5k

34

@bengorham @samanamel @neptune_papers @hlvmpartnership

173

11

For @neptune_papers tenth issue titled “Icons”, founder Dag Granath reflects on the raison d’etre of Atelier Saman Amel through the interaction with a very special client @bengorham :

“Ben Gorham is a person who does not seek your attention nor your respect, yet he gets both. Ben is a longtime client, friend and a person we admire for his integrity, generosity and uniquely personal sense of style. Like any great mentor or client, he is a great supporter and critic at the same time. Always looking carefully and always making choices with intent. On occasions, we sit with fifteen fabric swatches on the table; all charcoal, all woolen flannel. For most people the sheer number of options becomes too much to handle (the burden of free will that lies heavy on the shoulders of men ever since Adam first bit the apple in the Garden of Eden seems particularly hefty when faced with cloth books, it seems). Here, Ben trusts his taste.

Taste… what a peculiar concept it is. So much weight is put into the word. It’s so serious. And it’s big business to have “good taste”! Many years ago, during one of our first meetings with Ben we touched on the topic of taste. He said that us that “in the age of social media, ‘good taste’ is a commodity available to anyone. The challenge is not to have taste that is good, but to truly develop your own taste”.”

767

13

We rarely talk about our clients but for @neptune_papers tenth issue titled “Icons” we asked our friend, client and mentor @bengorham if he would consider letting us shoot him during a regular fitting session. When @williamsdaytona asked me to write a this story in my own words I was happy to reflect on how meaningful it feels to serve our clients and learn from their experiences and approaches. Every encounter is a gift that we cherish. In the case of Ben, he is an individual we admired long before meeting him for what he has built and for his unique eye and point of view in matters of taste. An incredibly generous and thoughtful person who gets your respect without asking for it.

922

32