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Paul Benigeri 🇫🇷

@benigeri

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CEO of Archive.com

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👀 @antifund 🤝 @OpenAI

tl;dr we’re all going to be fine

ps: excited to democratize access to ai super-powers so every person can self-actualize and build their dream

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@ArchiveAIapp just announced the close of a strategic funding round led by @AntiFund and Florida Funders, with participation from Battery.Ventures, StripeHQ, Tiger Global, @_LuxCapital, and Human Capital, angels from @OpenAI and @Perplexity, and more than 50 founders and executives across tech and consumer companies.

More than 1,000 brands, including @Pinterest, @DoorDash, @LorealGroupe, and two of the largest AI labs, now run their creator marketing on Archive. The platform gives brands social listening and end-to-end creator programs, built on AI that reads short-form video in ways manual tools never could - like processing 25,000 videos in under 5 minutes.

@JakePaul, co-founder of Anti-Fund, put it this way: "The fastest-growing AI companies in our portfolio have made creators their number one channel, and Archive is the machine behind it. This is exactly the kind of company we started Anti-Fund to bet on."

We couldn't be prouder to back Archive and its co-founders, Paul @Benigeri and @GeoffWoo, as they scale. Can't wait to see what's next in their journey.

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The Founder Playbook goes deeper this week. @Rachael.Ferm brings on Paul @Benigeri, co-founder and CEO of Archive, an FLF portfolio company that helps brands harness creator content at scale using AI. It's a seat that gives him a unique view into how AI and creative marketing are colliding.

The case study he points to is @ClaudeAI Code. Anthropic built a strong product, but what really helped it take off was using humans as a distribution tool. They briefed creators and had them share content about what the product could do, leveraging creative marketing to tell the story of a creative marketing tool. Mic drop.

This strategy lands because the gap between what AI tools are capable of and what most people think is possible is still massive. The limiting factor used to be technology, but now it's human awareness.

Could limited AI crackness be bottlenecking your company's productivity? Something to consider.

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Anti Summit #2 was legendary.

Country fun, good food, amazing people, and next big ideas being formulated and locked in.

@geoffreywoo @jakepaul @loganpaul @_luxcapital

📷: @adsterphotos

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If you want to understand where AI is headed for big brands, Paul @Benigeri, CEO and co-founder of FLF portfolio company Archive, is a good person to listen to. Archive builds AI agents that help major brands like L'Oréal and DoorDash execute creative marketing with lean teams, and he runs his own work by the same philosophy.

He builds sub-agents in Claude Code to review deliverables in the persona of his favorite founders, holds conversations with them, and uses that critique to sharpen his output. His take is that getting your whole team genuinely skilled with AI creates an output advantage that compounds fast. It's a learnable skill, and he thinks too many teams are leaving it on the table.

The AI wave is coming for every marketing team. Consider this your sign to get your team cracked on AI.

Thanks for running point on this interview, @kirbywall_ + @thatssotampa.

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Top G 🇧🇸

- 77lbs Wahoo caught on Penn Fathom 30 conventional reel.

#PB
#77lbs
#wahoo
#bahamassportfishingnetwork

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summer 25

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Fun weekend with Jake Paul & Geoffrey Woo in Miami — disrupters, visionaries, and partners I’m proud to build with.
Also inspiring conversations with @jonmarianek, @brandonamato, @djkay_nan, and @cluner82.

Jake is a generational talent — his fight against Mike Tyson was the biggest sporting event in Netflix history, crashing the platform and breaking records. He continues to raise the bar, launching culture-shifting brands like @getw and @betr, co-founding @antifundvc, and backing local heroes like Puerto Rican boxing champ Amanda Serrano. He outworks most and is changing the game for this generation and the next.

Geoff is a true operator and entrepreneur with real exits — co-founder of @getw, Ketone-IQ, and Archive, and a founding partner at @betr. He also co-founded @antifund , where we’re backing companies that shift culture and scale fast. Geoff is a great friend and partner, and someone you want on your side when you’re building big.

I bring the builder’s mindset to everything I do — from scaling American Financing into one of the nation’s top mortgage companies, helping tens of thousands of families, to backing bold founders as a VC. Right now, I’m doing even more alongside the Antifund team as LPAC.

In Puerto Rico, I’m building beyond finance — from NumeroUno.com, a beachfront destination rooted in purpose and community, to launching podcast studios and a media company amplifying bold voices from the island.

We’re just getting started.

Backed companies include: @getw, @betr, @public, @metaphysic_ai, @zed_run, archive — and more to come.

#GETW #Betr #JakePaul #GeoffreyWoo #AmandaSerrano #AmericanFinancing #NumeroUnoBeachHouse
#PuertoRico #Antifund #LPAC #VentureCapital #Disruptors #GameChangers
#OperatorInvestor #MortgageLeader #MediaBuilder #BoldMoves
#PodcastStudios #VCInvestor #KetoneIQ #PublicDotCom #MetaphysicAI #ZedRun #Archive #JustGettingStarted

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99% of social media is virtue signaling and success propaganda. It’s amusing to play content creator and hack the social algorithms.

But I actually just love doing the work. Putting in effort and out-working everybody else is the best feeling in the world.

If we’re cut in the same cloth, let’s ally up and help each other get smarter, stronger, and happier. I am perfectly OK to cut people who lead me to be dumber, weaker, and more degenerate. Let’s get it 2025 💪🏽

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Hope 2025 is filled with more of THIS 🌸👯‍♀️🌊🌻🌅🌼✈️🪻😘🤸‍♀️🫶🧘🏼‍♀️

#newyear #happynewyear #blossoming

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