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Blake Claridge

@blakeclaridge

932
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Director / Creative / Writer
UK
Great Taste Award Winner @nuts_hot_sauce
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We’re excited to share our latest campaign with Abbey Road and Gretsch Guitars celebrating Abbey Road’s first-ever musical instrument...the RS201 Studiomatic 🎸 5 years in the making, we brought this epic collaboration to life with a series of muso-first launch films capturing how the instrument was shaped by the people and processes from inside Studio Two. Over a million views in the first two weeks 💥 We’ll post the full 17 minute mini-doc next week for the guitar heroes 🤘🏻 Director @blakeclaridge EP @philmedders Creative Director @tom.stani Producer @jasmine_producer Post-Producer @lmaryrichards DP @mattgillan 1st AC @rebeccarichards_ 2nd Camera @zakathorpe Gaffer @redroadproductions Spark @redroadproductions Sound Recordist @christianwellsfilm Runner Vic Moyo Lead Editor @mitch.edit Editor @zakathorpe Colour @fszulc_colour Colour Producer @producedbydan Colour House @colourbyfawn Audio mix/Sound design @nickrice5
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1 milllion views in 1 week. ⚡ ️ That kind of response doesn’t happen by accident. We built a bedroom set inside Fender HQ and teamed up with @mother_vulture to launch the new Gretsch Streamliner and Electromatic Jet Collection. This campaign was about shifting perspective. Showing that Gretsch isn’t a relic from the past, but a force built for what’s next. (And yeah, kicking a TV really drives that home.) 🎸 Crew Director @blakeclaridge Creative Producer @jemma.levine Executive Producer @philmedders DP @imtheshit Cam Assist @zakathorpe Creative Director @tom.stani Gaffer @redroadproductions Spark @redroadproductions Editors @hanshootsfirst Prod Co. @gusto.film Client @officialgretsch
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The Unlikely Way - a film that proves luxury can have a sense of humour. Made with our friends at Magick for the brilliantly offbeat team at @studio.underd0g - this one celebrates craftsmanship and chaos in equal measure, directed by our very own @blakeclaridge Part Willy Wonka, part Wes Anderson, it takes viewers inside a “watchmaking facility” where precision meets pink lemonade, flamingo feathers, and a few tears (literally). Founder Richard Benc and his real team star as themselves - with a cheeky cameo from Justin Hast. Shot in @york_road_studio , we built and rebuilt worlds overnight, wheeling in paintable flats and handmade props to craft something that felt as tactile and playful as the brand itself. It was an ambitious budget but that became the magic. Constraints shaped the style, and the result feels reflects the brand - bold, charming, and wonderfully unexpected. Client @studio.underd0g Prod Co. @gusto.film Crew Director @blakeclaridge DP @tom.stani Executive Producer @philmedders Producer @jasmine_producer Art Director @fainche_mc_ardle_ Art Assistant @melevansartworker Gaffer @redroadproductions Spark @georgie_callaghan_ 1st AC @danzigg HMU @ellienightingalemakeup & @elloiseindiaweddings Editor @mitch.edit Colourist @hansquires
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Episode 2/4 – Impossible Until It’s Done Child Protection • Mental‑Health AI • Migration The second film in our mini-doc series introduces @sussexuni internationally‑leading work: protecting children from exploitation, revolutionising mental health through AI, and reshaping migration discourse and policy. These stories underscore the Centres’ commitment to advancing People, Planet and Progress on a global scale. Prod. Co: @gusto.film Director @blakeclaridge DOP @tom.stani 2nd Cam @joesampson_dop Producer @jasmine_producer Gaffer Assistant/Runner @aaron_swinden Editor @mitch.edit Client @sussexuni
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BTS: New Work!✂️🎥 I was asked to come on board as Production Designer by director @blakeclaridge for an international charity music video for Prevent Cancer… and oh boy was it a dream! The entire concept was Paper Craft set design - meets projection mapping, merging both miniature builds with large scale sets, and combining footage from musicians all over the world by overlaying them into our paper architectural spaces! We are only halfway but this is by far my favourite film project of 2025! 🔥 The trust, the creative freedom, the crew and the final visuals just made it all so worth it - what a dream shoot! And since it’s been uploaded to YouTube it’s already got over 5 million views which is crazy! Massive shoutout to my on-set team of art assistants @storyigami, @bethan_smith and @alyahatta for all the good vibes & high speed candle-lighting. Can’t wait to share the final result!! Production Design: By me Annemarieke Kloosterhof Director: @blakeclaridge Production @blindeyefilms Producer: @blindeyejack DOP @michaeloconnorfilm 1st AD @peterjbromfield for @preventcancer . . . . #bts #filmshoot #musicvideo #setdesign #artdirection #candles #whatadream #papercraft #productiondesign #filmset #artdepartment #papersetdesign
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New Work!✂️🎥 BTS of how we shot the “What a Dream We Had” music video. Paper Craft Set Design with lots and lots of candles! Fire safety wise.. what could go wrong? We combined paper architectural spaces with projection mapping, merging both miniature builds with large scale sets, and combining footage from musicians all over the world by overlaying them into our physical paper set builds! We worked with three primary structural themes for each paper build: Windows, Arches and Collumns… all surrounded by hundreds candles… (Shoutout to our fire marshal!) submerged in worlds of blue, contrasting with the warm glow of the orange lights. Production Design: By me Annemarieke Kloosterhof Massive shoutout to my on-set team of art assistants @storyigami, @bethan_smith and @alyahatta for all the good vibes & high speed candle-lighting. Director: @blakeclaridge Production @blindeyefilms Producer: @blindeyejack DOP @michaeloconnorfilm 1st AD @peterjbromfield for @preventcancer . . . #papercraft #btsfilmset #musicvideo #setdesign #cancercharity #lightacandle #artdirection #productiondesign #paperart #artdirector #artdepartment #filmset #papersetdesign #productiondesign
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There are jobs that fill your reel, and there are jobs that fill your heart. For us, this was both. We partnered with @samaritanscharity to create a film that puts urgency and human connection at its core. Shot on the streets of Hove with real Samaritans volunteers, this piece gives voice to those who usually do the listening. For some, tomorrow is really too late. We hope, in our small way, we’ve managed to help those that need it. 💚 Prod. Co: @gusto.film Crew List: Director @tom.stani Creative Director @blakeclaridge DOP @thehenrygill Senior Producer @jasmine_producer Executive Producer @philmedders Focus Puller @hcolemanfilm Gaffer @redroadproductions Spark @teacosey96 Talent Coordinator @jemma.levine.producer Makeup Artist @annelie_bystrom Production Assistant @zakathorpe Editor @samrookes Editor @mitch.edit Colourist @fszulc_colour Colour producer @producedbydan Colour house @colourbyfawn Sound Mix @tom.stani Client @samaritanscharity Lead talent @dan_crowder1 💚
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Episode 1/4 – Impossible Until It’s Done Quantum Computing • Eco‑acoustics • Podoconiosis The first of our mini-doc series “Impossible Until It’s Done” dives into the @sussexuni pioneering researchers behind quantum computing breakthroughs, innovative eco‑acoustic monitoring, and the battle against podoconiosis. These Centre of Excellence teams are pushing boundaries on People, Planet and Progress. Prod. Co: @gusto.film Director @blakeclaridge DOP @tom.stani 2nd Cam @joesampson_dop Producer @jasmine_producer Production Assistant - Raha Salehi Editor @mitch.edit Client @sussexuni
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New Work!✂️🎥 Paper Craft Set Design with lots and lots of candles! Fire safety wise.. what could go wrong? Below a short trailer, the full length music video is uploaded to YouTube, and it’s already got over 5 million views which is fantastic! I was asked to come on board as Production Designer by director @blakeclaridge & @blindeyefilms for an international music video for the charity Prevent Cancer Foundation, and oh boy was it a dream! The entire concept was Paper Craft set design - but large scale! We combined paper architectural spaces with projection mapping, merging both miniature builds with large scale sets, and combining footage from musicians all over the world by overlaying them into our physical paper set builds! We worked with three primary structural themes for each paper build: Windows, Arches and Collumns… all surrounded by hundreds candles… (Shoutout to our fire marshal!) submerged in worlds of blue, contrasting with the warm glow of the orange lights. We are only halfway but this has easily been my favourite set-build of 2025 so far! The trust, the creative freedom, the crew and the final visuals just made it all so worth it - what a dream shoot! More BTS on how we build each set to follow. :) Production Design: By me Annemarieke Kloosterhof Massive shoutout to my on-set team of art assistants @storyigami, @bethan_smith and @alyahatta for all the good vibes & high speed candle-lighting. Director: @blakeclaridge Production @blindeyefilms Producer: @blindeyejack DOP @michaeloconnorfilm 1st AD @peterjbromfield for @preventcancer . . . #papercraft #setdesign #cancercharity #lightacandle #artdirection #productiondesign #paperart #artdirector #artdepartment
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“This HAS to be the best marketing campaign for not only Decapitated and Vogg BUT for Jackson guitars. Jackson keep doing this shit… it’s about damn time.” - @philosopherofkaos8829 Jackson released a new line of matte black guitars... We killed the lights, hit record and @decapitatedband @sirvogg (AKA the “shredmaster”) did the rest. Prod. Co: @gusto.film Director @blakeclaridge DOP @tom.stani EP @philmedders Spark - Gianni Morreale Editor @mitch.edit
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@officialjacksonguitars x @pestcontrolthrash | 500T 16mm “The main references for the commercial were Gus Van Sant’s Last Days and Weezer’s music video for Say It Ain’t So. It felt quite natural therefore to take the project into the film direction to emulate some of the feeling of those great pieces of work. We also thought the basement location would be a perfect fit for the warmth you can achieve with film especially in the highlights.” DP Matt Gillan “There were two reasons for shooting on film in my mind on this project, the main reason was how it simplified what I had intentionally wanted to be a pure and simple piece. The song for me was raucous, but we wanted the focus to be on the guitars and not get carried away with overshooting the performance. Film allowed us to be focused on every shot. The other reason was the simplicity of the location and its nostalgic feel to it, film we knew would lean into capturing the rawness of this space.” Director Blake Claridge Link in bio to watch the full spot. Director @blakeclaridge Creative Director @tom.stani Exec Producer @philmedders Senior Producer @jasmine_producer DOP @mattgillan Gaffer @_arcvisuals_ 1st AC @angus_mitchell Spark @petertwitchen Production Assistant @isabellalitvak Editor @mitch.edit Film lab/Scanning: Kodak Film Labs: London + @digital_orchard #ShotOnFilm #16mm
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Orange just dropped their first ever turntable. As one of Britain’s last independent amp manufacturers we had the honour of bringing our production game to this milestone moment. Built & designed with the same attitude and precision that’s made their amps a staple on stages for decades - this thing is a BEAUTY. 🧡 Prod. Co: @gusto.film Director @blakeclaridge DOP @tom.stani Creative Producer @jemma.levine.producer EP @philmedders Editor @mitch.edit Client @orangeamplifiers
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