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LOOK 17 ON EM

Stripes on stripes on stripes galore - moving beyond pinstripes and playing with bolder, thicker stripes.

In this three-piece look, we experimented with distorting the direction of the stripes through the construction of each garment.

The outer shirt features striped panels arranged in different directions, with adjustable tie loops on all sides that allow you to cinch and distort the stripes depending on how you wear it. Underneath, we created a simple collared bib top to contrast with the outer shirt.

For the skirt, we revisited our Darty Structured Skirt and experimented with a new variation of its silhouette.

Definitely a fun exploration of prints, proportions, and construction! These are also silhouettes we’re excited to further develop in our future collections. ✨

This look is available for pre-order! Drop us a message for orders and inquiries. 💌

Fashion Stylist and Beauty Direction: Gian Gonzales Latorre @giauhn 
Styling Assistants: John Simon Co @johnsimon.co and Seana San @seana_san 

Photographs by Lem Atienza (@lematienza) 
Project Manager: Yani Espiel (@yaniespiel)
Production Design by Hanz Batan (@hzetbtn)
Backdrop Artist Rafi Lopez (@r.lopez.21, @elleo.studio)
Lighting Direction by Yuan David (@yuwernn)
Lighting Assistant: Polo Ocampo (itsocampopaulo)
Digital Imaging by Nicole Evans (@nklevans)
BTS Photography by Carlos Batac (@carlonesee)
Production Assistant: Ryan Capili (@ryancapili_)

Instax Photos by @kahlilalcala 

Beauty Shots by @roswelldedumo

Runway and Backstage Photos by @de.scyn_ of HA.MÜ

Backstage Looks by
@vllgracia for @previewph
@raffydelacruz_  x Ron Cañonero x Ron Studio @frames_x_ron_studio 

Runway Shots by
@powerhousestudiosph for @blncmag
40
LOOK 10 ON SEANA AND LOVELY — in collaboration with @andre.plaus

Your graphic Angelica Doll in real life 🪆

A play of stripes through knitwear, resulting in a graphic, textured surface that gives the piece its own character. The tank is finished with XL pearl bands at the back, emphasizing its racerback cut.

Another version of our Paper Lantern-inspired skirt silhouette in denim - structured yet soft and volumed. We finished the piece with hand-applied yarnwork stitches that highlight its lantern shape.

Runway pieces are available for pre-order! Slide into our DMs for inquiries 💌

HA? HA.MÜ! 10th Anniversary Runway Show at @mnlfashion.week
ACT 2: Ganito Kaya? 

Models: @seana_san and @zapflovely 

Fashion Stylist and Beauty Direction: Gian Gonzales Latorre @giauhn 
Styling Assistants: John Simon Co @johnsimon.co and Seana San @seana_san 

Photographs by Lem Atienza (@lematienza) 
Project Manager: Yani Espiel (@yaniespiel)
Production Design by Hanz Batan (@hzetbtn)
Backdrop Artist Rafi Lopez (@r.lopez.21, @elleo.studio)
Lighting Direction by Yuan David (@yuwernn)
Lighting Assistant: Polo Ocampo (itsocampopaulo)
Digital Imaging by Nicole Evans (@nklevans)
BTS Photography by Carlos Batac (@carlonesee)
Production Assistant: Ryan Capili (@ryancapili_)

Beauty Shots by @roswelldedumo

Backstage Looks by 
@de.scyn_  of HA.MÜ
@raffydelacruz_  x Ron Cañonero x Ron Studio @frames_x_ron_studio 

Runway Shots by
@jasonthejman
@giancarloco_ of HA.MÜ
@powerhousestudiosph for @blncmag
15
LOOK 08 ON RALPH — in collaboration with @pularosa 

Reinvention of a classic school uniform.

With an exaggerated oversized collar, the buttondown is embellished with 3D circular appliqués and two oversized pearls for a sculptural finish. Paired with denim running shorts, the look reworks traditional elements into something more playful, preppy, a little quirky, and definitely not your usual uniform. 😉

Available for pre-order! Slide into our DMs for orders and inquiries. 💌

HA? HA.MÜ! 10th Anniversary Runway Show at @mnlfashion.week
ACT 2: Ganito Kaya? 

Fashion Stylist and Beauty Direction: Gian Gonzales Latorre @giauhn 
Styling Assistants: John Simon Co @johnsimon.co and Seana San @seana_san 

Photographs by Lem Atienza (@lematienza) 
Project Manager: Yani Espiel (@yaniespiel)
Production Design by Hanz Batan (@hzetbtn)
Backdrop Artist Rafi Lopez (@r.lopez.21, @elleo.studio)
Lighting Direction by Yuan David (@yuwernn)
Lighting Assistant: Polo Ocampo (itsocampopaulo)
Digital Imaging by Nicole Evans (@nklevans)
BTS Photography by Carlos Batac (@carlonesee)
Production Assistant: Ryan Capili (@ryancapili_)

Beauty Shots by @roswelldedumo

Instax Photos by @kahlilalcala

Backstage Looks by 
@no_name_ph of @coolmagph 
@de.scyn_ of HA.MÜ 

Runway Shots by
@jasonthejman 
@lostscoutsproductions 
@powerhousestudiosph for @blncmag
11
LOOK 03 ON JULIA — Roots Creeping Together to Form New Blooming Life

Shirred soft tulles draped and gathered to create textures and flower-like patterns over a silky, drapey duster dress base.

HA? HA.MÜ! 10th Anniversary Runway Show at @mnlfashion.week 
ACT 1: Clothes ; Not Clothes?

Fashion Stylist and Beauty Direction: Gian Gonzales Latorre @giauhn 
Styling Assistants: John Simon Co @johnsimon.co and Seana San @seana_san 

Photographs by Lem Atienza (@lematienza) 
Project Manager: Yani Espiel (@yaniespiel)
Production Design by Hanz Batan (@hzetbtn)
Backdrop Artist Rafi Lopez (@r.lopez.21, @elleo.studio)
Lighting Direction by Yuan David (@yuwernn)
Lighting Assistant: Polo Ocampo (itsocampopaulo)
Digital Imaging by Nicole Evans (@nklevans)
BTS Photography by Carlos Batac (@carlonesee)
Production Assistant: Ryan Capili (@ryancapili_) 

Beauty Shots by @roswelldedumo @no_name_ph of @coolmagph 

Backstage Looks by 
@kimmontesphoto of @megamagazine 
@jom.ablay of @voguephilippines
@wvllgracia of @previewph
@de.scyn_ of HA.MÜ
@jasonthejman

Runway Shots by
@giancarloco_ of HA.MÜ
and @powerhousestudiosph for @blncmag
10
LOOK 01 ON TIM — The Becoming of a Blooming Flower

3D circle-paneled blouse paired with a ten-piece 3D half-circle-paneled skirt.

HA? HA.MÜ! 10th Anniversary Runway Show at @mnlfashion.week 
ACT 1: Clothes ; Not Clothes?

Fashion Stylist and Beauty Direction: Gian Gonzales Latorre @giauhn 
Styling Assistants: John Simon Co @johnsimon.co and Seana San @seana_san 

Photographs by Lem Atienza (@lematienza) 
Project Manager: Yani Espiel (@yaniespiel)
Production Design by Hanz Batan (@hzetbtn)
Backdrop Artist Rafi Lopez (@r.lopez.21, @elleo.studio)
Lighting Direction by Yuan David (@yuwernn)
Lighting Assistant: Polo Ocampo (itsocampopaulo)
Digital Imaging by Nicole Evans (@nklevans)
BTS Photography by Carlos Batac (@carlonesee)

Beauty Shots by @roswelldedumo

Backstage Looks by 
@kimmontesphoto of @megamagazine 
@jom.ablay of @voguephilippines 
@no_name_ph of @coolmagph 

Runway Shots by
@jasonthejman @lostscoutsproductions 
and @powerhousestudiosph for @blncmag
39
opening look @lorico_official 
will forever treasure this moment thank you so much sir @jeromelorico for this insane experience!!🥹🫶🏼

photos: @ksnzv @vllgracia | @socalledpaul | @blncmag | @no_name_ph | @shuashotss | @chaptersph
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