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ORLANDO, FL — The fishing world and the artificial intelligence world collided this week ahead of ICAST, as a new company called B.AI.T unveiled a smart lure that finds a fish, swims over to it, convinces it that biting is its own idea, and hooks it for you. The company insists this is no more cheating than using live bait, a graph, side-imaging, forward-facing sonar, spot-lock, YouTube, weather apps, or Grandpa’s secret lure.

The lure, named BaitGPT, scans the water for nearby fish, motors toward the best candidate, and releases a proprietary scent the company calls “irresistible” and fish, presumably, would also call irresistible. The fish opens up, BaitGPT sets the hook, and the angler reels in a trophy they can take full credit for.

The lure is the work of Taro “Tuna” Tanaka, a retired Japanese pro whose career includes eleven world titles, seven long-distance casting titles, three Noble Prize nominations, a PhD in marine neuroscience, and a reputation as the mad scientist of the fish lab, where he sleeps on a bed infused with seaweed. “This is the greatest thing to happen to fishing since the first bamboo (take, 竹) pole was cut down in my hometown,” said Tanaka, who trained the lure on forty years of his own tournament data and experiences. He paused. “It’s a full-circle moment for me — bamboo symbolizes prosperity and unbroken vitality. Plus, it’s just super cool seeing a giant giant end up in my net!”

In the meantime, Tuna will be on the 27th floor at @icastshow and said he is forever in debt to the original lure companies like @rapalausa @heddon_lures @mirrolure_official @lurenetfishing @strikekinglurecompany @pfluegerfishingproducts and respects the new generation like @nolivebaitneeded @googanbaits @savagegearamericas @livingstonlures @evergreen__usa @booyah_baits @daiwausa @boogerman_lures @buggsfishing @dirtyjigstackle @megabassamerica @missile_baits @nories_bass_fishing @fish_shimano_north_america @6thsensefishing & @mysterytacklebox 💯🎣✅

*The Fishing Drag is satire ✅ Aka the original clickbait 🐟🗞️

#fish #fishing #lure #bait #icast2026
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