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I only trust & fear God
🗽NYC 💌 [email protected]
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CultureCon 2026
24
Building a Founder-Led Brand Part II: Genuine Relationships

Let me tell you a story about friendship, networking, & punching people in the face: 

1. I met @stenz18 at a founder dinner & we immediately hit it off. We just got each other. He is a ‘real one.’ He wanted to share lots without bounds. I knew then and there he would become a mentor. We had the same viewpoint, same risk tolerance, & same inquisitive mind. 

2. We ate lunch & I learned about his multiple successes, one of which is the popular boxing gym Rumble. Now, after founding & selling the brand, he was about to create a new fitness brand, @thepack. I had to invest. 

3. He then introduced me to his wife @sharimisher & we also hit it off immediately. I loved the interaction so much, I hired her agency @lmprcommunications for some help with PR. 

4. The next step was natural. We decided to co-host an event & do a custom merch drop. 

5. There was just one problem, however. I hadn’t met his other partner yet who was, coincidentally, the face of the brand… @noahdneiman, who doesn’t like suits. Good thing I am not one (even if I look good in one). I spent time getting to know Noah & quickly realized we are the same guy. We are both committed to making people healthier, deep into culture/fashion, & around the way trouble makers.

6. It took us 5 months to build organic friendships, but now the table was set & all values aligned across the board.

7. They say you don’t really know a partner — romantic or in business — until you have your first argument. During the planning phase, we butted heads about the vision for our event, but it was necessary since we needed something to test our relationship. Things got tense, but we worked through it & it only made the relationship stronger.

Long story short: real relationships take time, there are few shortcuts, & in life, you want better when you get to do big things with high-quality people.

My framework for people I want to work with is:

1. Common Goals 
2. Shared Values 
3. Shared Mission
4. Passionate
5. Willing to work through adversity 
6. Allow you to be yourself
7. Looking for long-term value exchange

Thank you to everyone who showed up!
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Conjoined Twins🎬🎥 #AlreadyFamous #BabyFamous #conjojnedtwins #identicaltwins
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When she offers to pay the bill @yawdieq 😅🎥🎬 #AlreadyFamous #BabyFamous
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Conjoined Twins🎥🎬 #AlreadyFamous #BabyFamous #conjoinedtwins #identicaltwins
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