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BRAIN

@brain.wtf

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A very serious art studio

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Brian Moore has always been a ‘back of the deck’ guy, coming up with the ideas that were interesting and unexpected, but didn’t quite fit the typical brief. At Anomaly, he turned that instinct into a sharpened skill. Now, he transforms the offbeat and eccentric at BRAIN, his art studio, collaborating with artists like Green Day and Weezer.

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It's been 3 months since I launched @fraudulent.live.

Within that time we created campaigns with @theestallion, @jessiereyez and @laufey (with Microsoft promoting their AI platform @microsoftcopilot).

This doesn't include the 10 campaigns that got to 95% and fell through the cracks. One day I'll share those ideas. The industry rarely celebrates process.

As a start, here's the debut of 'FRAUDULENT FYC' -- a short, quarterly Instagram op-ed with unfiltered reflections, manifesto mull-overs and shameless learnings from a lawless creative industry.

Consider this a conversation starter. Would love to hear your thoughts in the comments.

🌐🌐🌐🌐🌐🌐🌐🌐🌐
#musicindustry #experientialmarketing #musicmarketing #experiential #creativemarketing

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Didn’t win the drawing for @greenday x @brain.wtf “Pulling Teeth” toothbrush? No problem! You can hack your own Tooth Tunes toothbrush to play any song you want. Check out my project details here: https://grandideastudio.com/portfolio/other/tooth-tunes-hack/ or at the link in my bio!

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Thanks for playing.

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I was so honored to be part of “Dookie Demastered,” a wildly fun collaboration with @greenday and @brain.wtf with a hilarious concept - turning everyday household items into speakers. To celebrate the 30th anniversary of Green Day’s iconic album, Dookie, each track plays from its own unique device.

I had a blast hacking a toothbrush to play “Pulling Teeth”. The limited edition toothbrush (Track 6) can be yours! Enter the drawing by tomorrow, 10/11 at 11AM EST at dookiedemastered.com. Link in bio!

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DOOKIE DEMASTERED. @brain.wtf x @greenday re-released Dookie on 15 different formats.

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Green Day are continuing to celebrate 30 years of their iconic ‘Dookie’ album – this time by sharing “demastered” versions of it on some unconventional formats.
Announced today the band have teamed up with LA art studio BRAIN to share a “demastered” version of the record.

In it, the 15 songs from the ‘Dookie’ tracklist have been transferred onto a range of unconventional, impractical and low-quality formats, including a doorbell, a Game Boy cartridge, a floppy disk and more.

Now available at dookiedemastered.com

Which one are you getting?

#GreenDay

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@brain.wtf x @greenday present: Dookie Demastered. The iconic album, Demastered onto 15 obscure, obsolete, and otherwise inconvenient formats. dookiedemastered.com

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Green Day has already celebrated the 30th anniversary of their iconic 1994 album Dookie with a special box set, and they’ve been playing the album in full on tour. Now, they are teaming up with LA’s “very serious art studio” BRAIN to release DOOKIE DEMASTERED. This project features the 15 songs from Dookie in limited, intentionally-inconvenient, low-quality formats like a player piano roll, a floppy disk, a doorbell, a Game Boy cartridge, an electric toothbrush, a Big Mouth Billy Bass, a HitClip, an answering machine, a music box, and more. The announcement reads:

"Instead of smoothing out its edges and tweaking its dynamic ranges, this version of Dookie has been meticulously mangled to fit on formats with uncompromisingly low fidelity, from wax cylinders to answering machines to toothbrushes. The listening experience is unparalleled, sacrificing not only sonic quality, but also convenience, and occasionally entire verses. It’s Dookie, the way it was never meant to be heard."

You can see/hear previews at dookiedemastered.com, where you can also enter the drawing for a chance to buy one. Drawing ends Friday (10/11) at 11 AM ET. Here’s the full list of formats:

1. Burnout – Player Piano Roll
2. Having A Blast – Floppy Disk
3. Chump – Teddy Ruxpin
4. Longview – Doorbell
5. Welcome To Paradise – Game Boy Cartridge
6. Pulling Teeth – Toothbrush
7. Basket Case – Big Mouth Billy Bass
8. She – HitClip
9. Sassafras Roots – 8-track
10. When I Come Around – Wax Cylinder
11. Coming Clean – X-Ray Record
12. Emenius Sleepus – Answering Machine
13. In The End – MiniDisc
14. F.O.D. – Fisher Price Record
15. All By Myself – Music Box

#greenday #billiejoearmstrong #trecool #mikedirnt #dookie #dookie30 #dookiedemastered

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New from @braindotwtf: GOODY-2, the world’s most responsible AI model goody2.ai

#artificialintelligence #ai #superalignment #blockbuster

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“CRYNYL” - tear filled vinyl made for @falloutboy by @braindotwtf

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