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Introducing Thérapeau® 🧪💚

I’ve been busy with client work lately, but when I saw this brief I really wanted to take part :)

For Thérapeau, I wanted to create a skincare identity that felt science-led, considered and premium, without falling into the overly clinical look you often see within the category. The visual system combines clean whites and deep navy with a much brighter green, giving the brand that balance between clinical credibility and a more contemporary, distinctive personality.

I’m not a 3D artist,  so I wanted to find my own way of approaching it and try something different. Instead of relying on existing mock-ups, I creating my own 2D product outlines in Illustrator, using AI to translate those shapes into 3D forms, and then bringing them back into my process to apply the branding and artwork. 

The [théra]peau® wordmark became a key part of the identity. The brackets break the name apart and give it an almost formula-like, technical quality, while the bold typography keeps it confident and recognisable. I wanted the logo to feel at home on both detailed ingredient-led packaging and much more stripped-back campaign imagery.

Across the identity, I focused on barrier support, performance-led ingredients and visible skin health, using structured product information, ingredient call-outs and a more editorial approach to imagery. 

What do you think?

#BrandDesign #PackagingDesign #SkincareBranding #adobexcommunity 

@studiostandard_ @designerbriefs
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