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Ready for spring
#fashion #mensfashion #igreels
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nothing lasts forever, but I’m not in a rush
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Big man in stretchy pants
#fashion #mensfashion #vintage #igreels
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How to summarize 2024? This year has been our best so far but also the most challenging. Balancing full time jobs and kids, and only being able to give SoonNoon our attention in evenings and weekends, it’s been a ride to say the least. But this is our passion. This is our calling. We get so much energy from all you people around us - and that’s what really matters at the end of the day. As the next year is just around the corner we will take on new challenges with the strength of our ever growing community and always keep in mind that we do our best every day to make SoonNoon grow.

1. Hello from us in Stockholm
2. Meeting @brandonewestbrooks to discuss our collaboration
3. Brandon wearing TEXAS TEA
4. Delivery of our caps and berets to @wosstore
5. Creating the signature hat for @jilljohnsonmusic
6. @mapeiofficial wearing a custom made hat while performing at @ellesverige gala
7. Featured in @damernasvarld
8. Our friend @stevieantoniou goofing around during our straw hat campaign shoot
9. Pride parade day in Stockholm and we got to create hats together with friends!
10. Artist @aronblommusic giving us goosebumps at our straw hat release event
11. @abokeykey spotted in our beret looking amazing as always at @cphfw
12. Hat bar at ROOTS Festival @debasersthlm
13. Our baby Elio enjoying another day at @konnichiwastudio shooting products for our website
14. She said yes!
15. Stoked to see @markmaggiori wearing one of our hats - our for ever inspiration
16. The struggle is real, Elio is not a cowboy yet…
17. My favorite beret!
18. BTS of our never to be released FaceTime video with @akikumagram (no sound recorded)
19. Private hat course event with dear friends
20. @akikumagram wearing our second ever hat collaboration LES SAPEUR

We look forward to share 2025 with you! ❤️ With love /Sandra & Jonathan

#hatbrand #hatmaker #hatstore #soonnoon #stockholm #akikuma #hatstyle
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